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CZ

Cheng Cheng Zhu

BELZBERG CAPITAL
Soquel, CA 95073
Some features on this profile are disabled
CRD#: 6800186
CZ

Professional summary


Cheng Cheng Zhu, who also goes by Chengcheng Zhu, Frankie Zhu, is a registered financial professional currently at BELZBERG CAPITAL located in Soquel, California and GOODGAME ADVISORS LLC located in Soquel, California.

Cheng Cheng is registered as a RR (Registered Representative) and started their career in finance in 2017. Cheng Cheng has worked at 4 firms and has passed the Series 63, SIE and Series 79 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
No

Aliases


Chengcheng Zhu | Frankie Zhu

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner


CRS (Client Relationship Summary) - BD


Click below to view Cheng Cheng Zhu's CRS (Customer Relationship Summary).

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

April 29, 2024 - Present

BELZBERG CAPITAL

Office #1: 4701 Soquel Drive, Soquel, CA 95073
BD
CRD#: 321600
Soquel, CA
Current

October 6, 2025 - Present

GOODGAME ADVISORS LLC

Office #1: 4701 Soquel Drive, Soquel, CA 95073
BD
CRD#: 333155
SOQUEL, CA
Past

April 7, 2020 - April 18, 2024

LIONTREE ADVISORS LLC

BD
CRD#: 164399
San Francisco, CA
Past

June 13, 2017 - April 8, 2020

CODE ADVISORS LLC

BD
CRD#: 153192
SAN FRANCISCO, CA

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
California
(4/29/2024)

Exams


State Security Law Exam
RR
Series 63
Date: 8/8/2017
Uniform Securities Agent State Law Examination
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


GA
GOODGAME ADVISORS LLC
GOODGAME ADVISORS LLC

CRD#: 333155 / SEC#: , 8-71299

BD
Broker-Dealer Firm Regulated by FINRA (San Francisco district office)
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Contact information


Main Address
4701 Soquel Drive, Soquel, CA 95073
Mailing Address
4701 Soquel Drive, Soquel, CA 95073
Phone number
(408) 337-2398
Established
Delaware since 04/18/2024
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Small
# of Employees

FINRA licenses (1 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Direct owners and executive officers


NamePositionCRD#
TUOSTO, NICHOLAS RYANCHIEF EXECUTIVE OFFICER, SOLE MEMBER5387073
MERLINO, NICHOLAS JOSEPHCHIEF COMPLIANCE OFFICER5730516
ROCHE, PASCALFINOP, PFO, POO5920968

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


GOODGAME ADVISORS LLC

CRD#: 333155Soquel, CA 95073

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