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SR

Sherika Ralliford

DESERT ROSE CAPITAL MANAGEMENT
Meridian, ID 83642
Some features on this profile are disabled
CRD#: 6797825
SR

Professional summary


Sherika Ralliford, who also goes by Sherika K Ralliford, is a registered financial advisor currently at DESERT ROSE CAPITAL MANAGEMENT, INC. located in Meridian, Idaho.

Sherika is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2017. Sherika has worked at 7 firms and has passed the Series 66, Series 7TO, SIE and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Sherika K Ralliford

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
[Insurance Brokering; appointed with outside carriers for the purpose of brokering non-registered products; 4690 Portofino Way, Apt 104, West Palm Beach, FL 33409; start 05/2022; commissions; 10 hours per month, 10 hours during securities trading hours; insurance related] [SKR HDGS LLC - Dormant; Passive company that is not active. Haven't dissolved to keep the company name. ; 4690 Portofino Way, Apt 104, West Palm Beach, FL 33409; Start Date 01/2022; Role/Title: Owner; Not Investment Related; 0 hours per month; 0 hours per month during securities trading hours] [Outdare Entertainment, Inc. - Dormant; Passive company that is not active. Haven't dissolved to keep the company name. ; 7750 OKEECHOBEE BLVD 4-317 WEST PALM BEACH, FL 33411; Start Date 03/2017; Role/Title: Owner; Not Investment Related; 0 hours per month; 0 hours per month during securities trading hours] [Dream The Impossible, Inc. - Dormant; Passive company that is not active. Haven't dissolved to keep the company name. ; 7750 Okeechobee Blvd 4-317 West Palm Beach, FL 33411; Start Date 07/2013; Role/Title: Owner; Not Investment Related; 0 hours per month; 0 hours per month during securities trading hours] [Dream The Impossible Press Corp - Dormant; Passive company that is not active. Haven't dissolved to keep the company name. Owner of company name.; 7750 OKEECHOBEE BLVD SUITE 4-317 WEST PALM BEACH, FL 33411; Start Date 05/2017; Role/Title: Owner; Not Investment Related; 0 hours per month; 0 hours per month during securities trading hours] [Star Administrative Services, Inc. - Dormant; Passive company that is not active. Haven't dissolved to keep the company name. Owner of company name.; 8090 NW 13TH STREET UNIT A MARGATE, FL 33063; Start Date 08/2011; Role/Title: Owner; Not Investment Related; 0 hours per month; 0 hours per month during securities trading hours] [Savvy Money Factory, LLC - Dormant; Passive company that is not active. Haven't dissolved to keep the company name. ; 4690 Portofino Way Apt 104 West Palm Beach, FL 33409; Start Date 06/2020; Role/Title: Owner; Not Investment Related; 0 hours per month; 0 hours per month during securities trading hours]

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Sherika Ralliford's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

September 12, 2024 - Present

DESERT ROSE CAPITAL MANAGEMENT, INC.

Office #1: 2929 W. Navigator Drive Ste. 300, Meridian, ID 83642
RIA
CRD#: 154331
Meridian, ID
Past

July 7, 2022 - November 10, 2023

NYLIFE SECURITIES LLC

BD
CRD#: 5167
PORT SAINT LUCIE, FL
Past

February 25, 2022 - April 15, 2022

AMERIPRISE FINANCIAL SERVICES, LLC

RIA
CRD#: 6363
Boca Raton, FL
Past

February 24, 2022 - April 15, 2022

AMERIPRISE FINANCIAL SERVICES, LLC

BD
CRD#: 6363
Boca Raton, FL
Past

January 26, 2021 - January 19, 2022

NFSG CORPORATION

RIA
CRD#: 130814
BOCA RATON, FL
Past

December 15, 2020 - January 19, 2022

NEWBRIDGE SECURITIES CORPORATION

BD
CRD#: 104065
BOCA RATON, FL
Past

April 15, 2019 - February 27, 2020

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

RIA
CRD#: 7691
DELRAY BEACH, FL
Past

December 17, 2018 - February 27, 2020

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

BD
CRD#: 7691
DELRAY BEACH, FL
Past

September 20, 2017 - February 23, 2018

PRUCO SECURITIES, LLC.

BD
CRD#: 5685
West Palm Beach, FL

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
DR
DESERT ROSE CAPITAL MANAGEMENT, INC.
DESERT ROSE CAPITAL MANAGEMENT INC. | DESERT ROSE CAPITAL MANAGEMENT, INC.

CRD#: 154331 / SEC#: 801-124883

RIA
Registered Investment Advisory firm - (5/3/2022 Approved)
Arizona
Registered Investment Advisory firm - (5/16/2022 Terminated)
California
Registered Investment Advisory firm - (6/15/2022 Terminated)
Idaho
Registered Investment Advisory firm - (5/16/2022 Terminated)
Louisiana
Registered Investment Advisory firm - (5/31/2022 Terminated)
North Carolina
Registered Investment Advisory firm - (12/14/2017 Terminated)
Oregon
Registered Investment Advisory firm - (8/4/2022 Terminated)
Texas
Registered Investment Advisory firm - (5/16/2022 Terminated)
Utah
Registered Investment Advisory firm - (5/16/2022 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
Idaho
(9/12/2024)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 4/11/2019
Uniform Combined State Law Examination
General Industry/Product Exam
RR
Series 7TO
Date: 1/28/2019
General Securities Representative Examination
General Industry/Product Exam
General Industry/Product Exam

Current Firm


DR
DESERT ROSE CAPITAL MANAGEMENT, INC.
DESERT ROSE CAPITAL MANAGEMENT INC. | DESERT ROSE CAPITAL MANAGEMENT, INC.

CRD#: 154331 / SEC#: 801-124883

RIA
Registered Investment Advisory firm - (5/3/2022 Approved)
Arizona
Registered Investment Advisory firm - (5/16/2022 Terminated)
California
Registered Investment Advisory firm - (6/15/2022 Terminated)
Idaho
Registered Investment Advisory firm - (5/16/2022 Terminated)
Louisiana
Registered Investment Advisory firm - (5/31/2022 Terminated)
North Carolina
Registered Investment Advisory firm - (12/14/2017 Terminated)
Oregon
Registered Investment Advisory firm - (8/4/2022 Terminated)
Texas
Registered Investment Advisory firm - (5/16/2022 Terminated)
Utah
Registered Investment Advisory firm - (5/16/2022 Terminated)
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Contact information


Main Address
2929 W. Navigator Drive Ste. 300, Meridian, ID 83642
Mailing Address
Phone number
(208) 297-2710
Established
Firm type
Fiscal year end
# of Employees
19

SEC notice filing (24 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

DESERT ROSE FORM ADV PART 2A BROCHURE (8/29/2025)

Regulatory assets under management


Total Number of Accounts686
AUM (Assets Under Management)$ 112,679,913

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


DESERT ROSE CAPITAL MANAGEMENT, INC.

CRD#: 154331Meridian, ID 83642

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