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Daniela Alexandra Pernia

CRD# 6618149·Registered 2018 - 2026
Previously Registered: Being a previously registered professional could mean that Daniela is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

Daniela Alexandra Pernia, who also goes by Daniela A Horton, Daniela Alexandra Horton, Daniela Pernia, Daniela A Pernia-cortez, Daniela Alexandra Pernia-cortez, Daniela A Pernia, Daniela Alexand Pernia, Daniela Alexandra Pernia, Daniela Alexand Pernia Cortez, Daniela Alexandra Pernia Cortez, Daniela Pernia Cortez, Daniela Alexandra Watkins, Daniela Watkins, was a registered financial advisor. Daniela was a previously registered financial professional and started their career in finance 2018 - 2026. Daniela had worked at 7 firms and has...

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Daniela A Horton, Daniela Alexandra Horton, Daniela Pernia, Daniela A Pernia-Cortez, Daniela Alexandra Pernia-Cortez, Daniela A Pernia, Daniela Alexand Pernia, Daniela Alexandra Pernia, Daniela Alexand Pernia Cortez, Daniela Alexandra Pernia Cortez, Daniela Pernia Cortez, Daniela Alexandra Watkins, Daniela Watkins

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

8 years in the financial services industry

Current & Past Employments

Past

DIGITAL ASCENSION GROUP - WEALTHPast·CRD# 328627
RIA
West Valley, UT
December 16, 2025 - July 29, 2026
MORGAN STANLEYPast·CRD# 149777
RIA
South Jordan, UT
October 9, 2024 - February 24, 2025
MORGAN STANLEYPast·CRD# 149777
BD
South Jordan, UT
October 9, 2024 - February 24, 2025
EQUITABLE ADVISORS, LLCPast·CRD# 6627
BD
Salt Lake City, UT
February 2, 2024 - August 30, 2024
EQUITABLE ADVISORS, LLCPast·CRD# 6627
RIA
Salt Lake City, UT
January 17, 2024 - August 30, 2024
TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLCPast·CRD# 20472
RIA
Salt Lake City, UT
October 25, 2021 - July 31, 2023
TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLCPast·CRD# 20472
BD
Salt Lake City, UT
October 22, 2021 - July 31, 2023
FIDELITY PERSONAL AND WORKPLACE ADVISORSPast·CRD# 288590
RIA
Salt Lake City, UT
March 18, 2019 - September 28, 2021
FIDELITY BROKERAGE SERVICES LLCPast·CRD# 7784
BD
Salt Lake City, UT
February 19, 2019 - September 23, 2021
E*TRADE SECURITIES LLCPast·CRD# 29106
BD
Sandy, UT
June 7, 2018 - January 17, 2019

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Current Firm

DA
DIGITAL ASCENSION GROUP - WEALTH

DIGITAL ASCENSION GROUP - WEALTH | DIGITAL WEALTH PARTNERS LLC | DIGITAL WEALTH PARTNERS

CRD#: 328627 / SEC#: 801-129045
RIA
Registered Investment Advisory firm - SEC (11/9/2023 Approved)

Contact Information

Main Address

5910 North Central Expressway Suite 1450, Dallas, TX 75206

Phone Number

(307) 396-0295

# of Employees

70

SEC notice filing (52 States and Territories)

Registered to provide investment advisory services in 52 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

DAG WEALTH FORM ADV PART 2A BROCHURE OCT 6, 2026 (10/6/2026)

Regulatory Assets Under Management

Total Number of Accounts

2,551

AUM (Assets Under Management)

$555,135,985

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

*611928 - Arempas Venezuelan Cuisine; Investment related: No; Salt Lake City, Utah; Restaurant/Bar/Nightclub; Partner (proprietor, partner, officer, director, employee, trustee, agent); 10/2019; During business hours: 0; After business hours: 20; Sales/Marketing, Customer Service, Labor/Service, Business Development/Growth, Administrative

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
DA
DIGITAL ASCENSION GROUP - WEALTH

DIGITAL ASCENSION GROUP - WEALTH | DIGITAL WEALTH PARTNERS LLC | DIGITAL WEALTH PARTNERS

CRD#: 328627 / SEC#: 801-129045
RIA
Registered Investment Advisory firm - SEC (11/9/2023 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Mar 2019About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jun 2018About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jun 2018About the Series 7 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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