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Jesse Fernandes Deason

Jesse Fernandes Deason

CFP®
SERENE WEALTH PLANNING
EVERETT, WA
·CRD# 6595583·11 years experience

Professional Summary

Jesse Fernandes Deason, CFP®, who also goes by Jesse Fernands Deason, Jesse Nicole Fernandes, is a registered financial advisor currently at SERENE WEALTH PLANNING, LLC located in Everett, Washington. Jesse is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2016. Jesse has worked at 4 firms and has passed the Series 65 exam.

At a Glance

Always Fiduciary

Fiduciary Standard

Fixed / Negotiated Fee | Retainer

Fee Structure

$250K–$500K

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Services Offered

  • Cashflow & Budgeting
  • Retirement Planning
  • Tax Planning
  • Financial Planning
  • Estate & Legacy Planning

Specializations

Financial Therapy
Generation X
Divorce Planning

Biography

Jesse Deason founded Serene Wealth Planning to bring holistic and comprehensive fee-only financial planning services to Everett, Washington. Like many financial advisors, she first found her way to a career in personal finance after helping many of her friends and family make decisions about money. Jesse is both a people person and an analytic thinker, and she loves that personal finance gives her an opportunity to use both traits in helping people. Prior to founding...

Other Aliases

Jesse Fernands Deason, Jesse Nicole Fernandes

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

Direct

(xxx) xxx-xxxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2019

Years of Experience

11 years in the financial services industry

Current & Past Employments

SERENE WEALTH PLANNING, LLC·CRD# 304903
RIA
1721 Hewitt Ave Suite 511, Everett, WA 98201
October 4, 2019 - Present
MADRONA FINANCIAL & CPAS·CRD# 115753
RIA
Everett, WA
July 4, 2019 - September 18, 2019
FINN STREET FINANCIAL, LLC·CRD# 285912
RIA
Everett, WA
July 18, 2017 - December 31, 2018
ADVITICA FINANCIAL PLANNING LLC·CRD# 116052
RIA
Mukilteo, WA
January 4, 2016 - December 31, 2016

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Current Firm

SERENE WEALTH PLANNING, LLC
SERENE WEALTH PLANNING, LLC

SERENE WEALTH PLANNING, LLC

CRD#: 304903
Washington
Registered Investment Advisory firm - Washington (9/26/2019 Approved)

Contact Information

Main Address

1721 Hewitt Ave Suite 511, Everett, WA 98201

Mailing Address

Po Box 12293, Everett, WA 98206

Phone Number

(425) 903-8188

# of Employees

1

Documents

Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

21

AUM (Assets Under Management)

$7,262,640

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Ms. Deason owns a divorce financial consulting firm called Serene Divorce Planning LLC. The firm opened in June 2021. The business is not investment-related. The business address is 1721 Hewitt Ave, #511, Everett, Washington, 98201. Ms. Deason's primary responsibilities include collecting, organizing, and analyzing a client's financial data to help the client understand the financial pros and cons of different divorce settlement scenarios. This activity accounts for approximately 50% of her time and is not investment related. Ms. Deason performs work for Serene Divorce Planning LLC during trading hours, which may present a conflict of interest between her duties at Serene Divorce Planning LLC and her duties at Serene Wealth Planning LLC. It is not anticipated that this work will negatively impact any Serene Wealth Planning LLC clients.

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Washington
(10/4/2019)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Nov 2015About the Series 65 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Jesse Fernandes Deason's CRS (Customer Relationship Summary).

Services Offered by Jesse

  • Cashflow & Budgeting
  • Retirement Planning
  • Tax Planning
  • Financial Planning
  • Estate & Legacy Planning

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Jesse Fernandes Deason
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