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Houston James Friend

REDEEM WEALTH MANAGEMENT
GILBERT, AZ
·CRD# 6560237·11 years experience

Professional Summary

Houston James Friend, who also goes by Houston Friend, is a registered financial advisor currently at REDEEM WEALTH MANAGEMENT located in Gilbert, Arizona. Houston is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2015. Houston has worked at 7 firms and has passed the Series 66, Series 63, SIE and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Houston Friend

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

11 years in the financial services industry

Current & Past Employments

REDEEM WEALTH MANAGEMENT·CRD# 313761
RIA
2162 E Williams Field Rd Suite 111, Gilbert, AZ 85295
August 10, 2021 - Present
PERSONAL CAPITAL ADVISORS CORPORATION·CRD# 155172
RIA
Phoenix, AZ
September 11, 2020 - July 14, 2021
EDELMAN FINANCIAL ENGINES·CRD# 104510
RIA
Phoenix, AZ
September 14, 2018 - September 18, 2020
FIDELITY PERSONAL AND WORKPLACE ADVISORS·CRD# 288590
RIA
Boston, MA
July 13, 2018 - September 26, 2018
STRATEGIC ADVISERS LLC·CRD# 104555
RIA
Scottsdale, AZ
April 18, 2018 - July 13, 2018
FIDELITY BROKERAGE SERVICES LLC·CRD# 7784
BD
Scottsdale, AZ
March 29, 2016 - September 24, 2018
EQUITABLE ADVISORS, LLC·CRD# 6627
BD
Wellesley, MA
October 22, 2015 - March 18, 2016

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Current Firm

RW
REDEEM WEALTH MANAGEMENT

REDEEM FINANCIAL GROUP LLC | REDEEM.WEALTH | REDEEM WEALTH MANAGEMENT

CRD#: 313761 / SEC#: 801-136807
RIA
Registered Investment Advisory firm - SEC (7/22/2026 Approved)
Arizona
Registered Investment Advisory firm - Arizona (7/30/2026 Terminated)
Texas
Registered Investment Advisory firm - Texas (7/30/2026 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

2162 E Williams Field Rd Suite 111, Gilbert, AZ 85295

Phone Number

(480) 680-7975

# of Employees

4

SEC notice filing (3 States and Territories)

Registered to provide investment advisory services in 3 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV 2A (6/22/2026)

Regulatory Assets Under Management

Total Number of Accounts

773

AUM (Assets Under Management)

$118,646,328

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. REDEEM TAX LLC; NOT INVESTMENT RELATED; ARIZONA; START DATE: 2021; MANAGING MEMBER; LESS THAN 10 % OF TIME SPEND DURING SECURITIES TRADING HOURS; LESS THAN 10% SPENT OUTSIDE OF SECURITIES TRADING HOURS. 2. REDEEM MORTGAGE GROUP LLC; NOT INVESTMENT RELATED; ARIZONA; START DATE: 2021; MANAGING MEMBER; LESS THAN 10 % OF TIME SPEND DURING SECURITIES TRADING HOURS; LESS THAN 10% SPENT OUTSIDE OF SECURITIES TRADING HOURS. 3. REDEEM WEALTH INSURANCE LLC; INVESTMENT RELATED; ARIZONA; START DATE: 2021; MANAGING MEMBER; LESS THAN 10 % OF TIME SPEND DURING SECURITIES TRADING HOURS; LESS THAN 10% SPENT OUTSIDE OF SECURITIES TRADING HOURS.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
RW
REDEEM WEALTH MANAGEMENT

REDEEM FINANCIAL GROUP LLC | REDEEM.WEALTH | REDEEM WEALTH MANAGEMENT

CRD#: 313761 / SEC#: 801-136807
RIA
Registered Investment Advisory firm - SEC (7/22/2026 Approved)
Arizona
Registered Investment Advisory firm - Arizona (7/30/2026 Terminated)
Texas
Registered Investment Advisory firm - Texas (7/30/2026 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Arizona
(8/10/2021)
IAR
Texas
(8/11/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Mar 2018About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Nov 2015About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Sep 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Oct 2015About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Houston James Friend's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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