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Edward Kay Lian

AIF®
WEALTHFRONT ADVISERS
St. Augustine, FL
·CRD# 6560178·10 years experience

Professional Summary

Edward Kay Lian, AIF®, who also goes by Edward K Lian, Edward Lian, is a registered financial advisor currently at WEALTHFRONT ADVISERS LLC located in St. Augustine, Florida and WEALTHFRONT BROKERAGE LLC located in Palo Alto, California. Edward is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2016. Edward has worked at 8 firms and has passed the Series 66, Series 31, Series 52TO, SIE,...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Edward K Lian, Edward Lian

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

AIF®
Accredited Investment Fiduciary

Years of Experience

10 years in the financial services industry

Current & Past Employments

WEALTHFRONT ADVISERS LLC·CRD# 148456
RIA
St. Augustine, FL
October 13, 2025 - Present
WEALTHFRONT BROKERAGE LLC·CRD# 153407
BD
261 Hamilton Ave, Palo Alto, CA 94301
September 13, 2024 - Present
MOOMOO FINANCIAL INC.·CRD# 283078
BD
Jersey City, NJ
January 10, 2023 - September 9, 2024
ROBINHOOD SECURITIES, LLC·CRD# 287900
BD
Menlo Park, CA
December 23, 2020 - January 9, 2023
ROBINHOOD FINANCIAL, LLC·CRD# 165998
BD
Lake Mary, FL
December 23, 2020 - January 9, 2023
RAYMOND JAMES & ASSOCIATES, INC.·CRD# 705
RIA
St. Petersburg, FL
May 31, 2018 - November 30, 2020
RAYMOND JAMES FINANCIAL SERVICES, INC.·CRD# 6694
BD
St. Petersburg, FL
May 17, 2018 - November 30, 2020
RAYMOND JAMES & ASSOCIATES, INC.·CRD# 705
BD
St. Petersburg, FL
May 17, 2018 - November 30, 2020
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
BD
New York, NY
August 1, 2016 - May 15, 2018

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Current Firm

WA
WEALTHFRONT ADVISERS LLC

KACHING | WEALTHFRONT INC. | WEALTHFRONT ADVISERS LLC | WEALTHFRONT ADVISERS | WEALTHFRONT | THE INVESTING IQ APP | KACHING GROUP, INC | KACHING GROUP INC.

CRD#: 148456 / SEC#: 801-69766
RIA
Registered Investment Advisory firm - SEC (11/21/2008 Approved)

Contact Information

Main Address

261 Hamilton Ave., Palo Alto, CA 94301

Phone Number

(855) 695-8437

# of Employees

427

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

WRAP BROCHURE OCTOBER 2026 (10/15/2026)

Regulatory Assets Under Management

Total Number of Accounts

726,127

AUM (Assets Under Management)

$55,187,590,029

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
12/26/2025Cover PageReport
12/02/2024Cover PageReport
01/11/2024Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
WA
WEALTHFRONT ADVISERS LLC

KACHING | WEALTHFRONT INC. | WEALTHFRONT ADVISERS LLC | WEALTHFRONT ADVISERS | WEALTHFRONT | THE INVESTING IQ APP | KACHING GROUP, INC | KACHING GROUP INC.

CRD#: 148456 / SEC#: 801-69766
RIA
Registered Investment Advisory firm - SEC (11/21/2008 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
California
(9/13/2024)
RR
Florida
(7/1/2025)
IAR
Florida
(10/13/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Sep 2025About the Series 66 exam

Series 31 — Futures Managed Funds Examination

Passed Jul 2020About the Series 31 exam

Series 52TO — Municipal Securities Representative Examination

Passed Aug 2019About the Series 52TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Aug 2016About the Series 7 exam

Series 53 — Municipal Securities Principal Examination

Passed Sep 2019About the Series 53 exam

Series 4 — Registered Options Principal Examination

Passed Sep 2018About the Series 4 exam

Series 24 — General Securities Principal Examination

Passed Feb 2017About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Edward Kay Lian's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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