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John A. Herbert

John A. Herbert

CFP®
BOWLINE FINANCIAL
GROSSE POINTE WOODS, MI
·CRD# 6516038·11 years experience

Professional Summary

John A. Herbert, CFP® is a registered financial advisor currently at BOWLINE FINANCIAL, LLC located in Grosse Pointe Woods, Michigan. John is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2015. John has worked at 3 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2018

Years of Experience

11 years in the financial services industry

Current & Past Employments

BOWLINE FINANCIAL, LLC·CRD# 310255
RIA
20916 Mack Ave. Suite 200, Grosse Pointe Woods, MI 48236
November 16, 2020 - Present
MML INVESTORS SERVICES, LLC·CRD# 10409
RIA
Southfield, MI
April 18, 2018 - November 11, 2020
MML INVESTORS SERVICES, LLC·CRD# 10409
BD
Southfield, MI
April 17, 2018 - November 11, 2020
EQUITABLE ADVISORS, LLC·CRD# 6627
RIA
Troy, MI
January 21, 2016 - April 19, 2018
EQUITABLE ADVISORS, LLC·CRD# 6627
BD
Troy, MI
August 25, 2015 - April 19, 2018

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Current Firm

BF
BOWLINE FINANCIAL, LLC

BOWLINE | BOWLINE FINANCIAL, LLC | BOWLINE FINANCIAL

CRD#: 310255
Illinois
Registered Investment Advisory firm - Illinois (6/5/2026 Approved)
Michigan
Registered Investment Advisory firm - Michigan (11/6/2020 Approved)
New York
Registered Investment Advisory firm - New York (1/5/2026 Approved)
North Carolina
Registered Investment Advisory firm - North Carolina (5/2/2025 Approved)
Texas
Registered Investment Advisory firm - Texas (12/15/2020 Approved)

Contact Information

Main Address

20916 Mack Ave. Suite 200, Grosse Pointe Woods, MI 48236

Phone Number

(248) 327-6390

# of Employees

3

Documents

Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

143

AUM (Assets Under Management)

$64,243,160

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Mr. John Herbert is independently licensed to sell insurance products. When acting in this capacity, he will receive commissions for selling these products. A conflict of interest may arise, as insurance sales may create an incentive to recommend products based on compensation in the form of commissions the product(s) generate. 5 hours per month during normal business hours.

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Illinois
(6/5/2026)
IAR
Michigan
(11/16/2020)
IAR
New York
(1/5/2026)
IAR
North Carolina
(10/19/2025)
IAR
Texas
(12/15/2020)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Jan 2016About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Dec 2015About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Aug 2015About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view John A. Herbert's CRS (Customer Relationship Summary).

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John A. Herbert
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