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AR

Alexander Evan Ruby

ASSET PLANNING
W. PALM BEACH, FL
·CRD# 6500884·10 years experience

Professional Summary

Alexander Evan Ruby, who also goes by Alex Ruby, is a registered financial advisor currently at ASSET PLANNING CORPORATION located in W. Palm Beach, Florida and CAMBRIDGE INVESTMENT RESEARCH, INC. located in West Palm Beach, Florida. Alexander is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2016. Alexander has worked at 2 firms and has passed the Series 66, SIE, Series 7 and Series 24...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Alex Ruby

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

10 years in the financial services industry

Current & Past Employments

ASSET PLANNING CORPORATION·CRD# 126242
RIA
1615 Forum Place Suite 1a, W. Palm Beach, FL 33401
March 2, 2020 - Present
CAMBRIDGE INVESTMENT RESEARCH, INC.·CRD# 39543
BD
1615 Forum Pl Ste 1a, West Palm Beach, FL 33401
August 12, 2016 - Present

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Current Firm

AP
ASSET PLANNING CORPORATION

ASSET PLANNING CORPORATION

CRD#: 126242 / SEC#: 801-63461
RIA
Registered Investment Advisory firm - SEC (9/2/2004 Approved)
Connecticut
Registered Investment Advisory firm - Connecticut (1/5/2005 Terminated)
Florida
Registered Investment Advisory firm - Florida (12/31/2004 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

1615 Forum Place Suite 1a, W. Palm Beach, FL 33401

Phone Number

(561) 689-5724

# of Employees

5

SEC notice filing (4 States and Territories)

Registered to provide investment advisory services in 4 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ASSET PLANNING CORPORATION APPENDIX 1 WRAP BROCHURE (2/4/2026)

Regulatory Assets Under Management

Total Number of Accounts

242

AUM (Assets Under Management)

$104,378,457

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) ASSET PLANNING CORP, 1615 FORUM PLACE, STE 1A, WEST PALM BEACH, FL, ADVISORY REP/VICE PRESIDENT OF A REGISTERED INVESTMENT ADVISOR, RIA, INV REL, 03/02/20, INVESTMENT MANAGER, 40/WK- 6.6/TRADING 2) FINANCIAL PLANNING INVESTMENT GROUP, 1615 FORUM PLACE #1A, WEST PALM BEACH, FL, INDEPENDENT INSURANCE AGENT FOR VARIOUS INDEPENDENT INSURANCE COMPANIES,06/02/20, INV REL, 5/WK- 5/TRADING

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AP
ASSET PLANNING CORPORATION

ASSET PLANNING CORPORATION

CRD#: 126242 / SEC#: 801-63461
RIA
Registered Investment Advisory firm - SEC (9/2/2004 Approved)
Connecticut
Registered Investment Advisory firm - Connecticut (1/5/2005 Terminated)
Florida
Registered Investment Advisory firm - Florida (12/31/2004 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
California
(10/27/2022)
RR
Connecticut
(3/2/2023)
RR
Delaware
(12/21/2022)
RR
Florida
(8/15/2016)
IAR
Florida
(3/2/2020)
RR
Georgia
(10/27/2022)
RR
Michigan
(10/27/2022)
RR
Montana
(10/25/2023)
RR
New York
(10/27/2022)
RR
North Carolina
(10/28/2022)
RR
Ohio
(10/28/2022)
RR
Oregon
(5/16/2023)
RR
Pennsylvania
(3/2/2023)
RR
Rhode Island
(10/11/2024)
RR
Texas
(10/5/2023)
RR
Virginia
(10/27/2022)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Aug 2019About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Aug 2016About the Series 7 exam

Series 24 — General Securities Principal Examination

Passed Jul 2025About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Alexander Evan Ruby's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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