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JK

Joni Kaye Kellen

CFP®
NORTHWEST WEALTH MANAGEMENT
Ames, IA
·CRD# 6435440·11 years experience

Professional Summary

Joni Kaye Kellen, CFP® is a registered financial advisor currently at NORTHWEST WEALTH MANAGEMENT, LLC located in Ames, Iowa. Joni is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2015. Joni has worked at 3 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

More Resources

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2021

Years of Experience

11 years in the financial services industry

Current & Past Employments

Current

NORTHWEST WEALTH MANAGEMENT, LLCCurrent·CRD# 152816
RIA
100 S. 16th Street, Ames, IA 50010
August 18, 2021 - Present

Past

THRIVENT INVESTMENT MANAGEMENT INC.Past·CRD# 18387
RIA
Story City, IA
March 3, 2016 - August 6, 2021
THRIVENT INVESTMENT MANAGEMENT INC.Past·CRD# 18387
BD
Story City, IA
March 3, 2016 - August 6, 2021
EDWARD JONESPast·CRD# 250
BD
Le Mars, IA
March 31, 2015 - June 19, 2015

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Current Firm

NW
NORTHWEST WEALTH MANAGEMENT, LLC

NORTHWEST WEALTH MANAGEMENT, LLC

CRD#: 152816 / SEC#: 801-72545
RIA
Registered Investment Advisory firm - SEC (7/5/2011 Approved)
Indiana
Registered Investment Advisory firm - Indiana (7/12/2011 Terminated)
Iowa
Registered Investment Advisory firm - Iowa (7/18/2011 Terminated)
Nebraska
Registered Investment Advisory firm - Nebraska (8/31/2011 Terminated)
South Dakota
Registered Investment Advisory firm - South Dakota (7/12/2011 Terminated)
Texas
Registered Investment Advisory firm - Texas (7/12/2011 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

1607 W. 18th Street, Spencer, IA 51301

Phone Number

(877) 207-0994

# of Employees

26

SEC notice filing (14 States and Territories)

Registered to provide investment advisory services in 14 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

PART 2A (3/12/2026)

Regulatory Assets Under Management

Total Number of Accounts

4,274

AUM (Assets Under Management)

$1,031,354,549

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Kelamity Enterprises, LLC, Ames, IA November 2024 to Present Not Investment Related Consumer Products President & CEO Devotes 25 hours per month to this position

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
NW
NORTHWEST WEALTH MANAGEMENT, LLC

NORTHWEST WEALTH MANAGEMENT, LLC

CRD#: 152816 / SEC#: 801-72545
RIA
Registered Investment Advisory firm - SEC (7/5/2011 Approved)
Indiana
Registered Investment Advisory firm - Indiana (7/12/2011 Terminated)
Iowa
Registered Investment Advisory firm - Iowa (7/18/2011 Terminated)
Nebraska
Registered Investment Advisory firm - Nebraska (8/31/2011 Terminated)
South Dakota
Registered Investment Advisory firm - South Dakota (7/12/2011 Terminated)
Texas
Registered Investment Advisory firm - Texas (7/12/2011 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Iowa
(8/18/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Apr 2015About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Mar 2015About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Joni Kaye Kellen's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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