Rosana Ralya

VALUES ADDED FINANCIAL

San Francisco, CA

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CRD#: 6432739

Professional summary

Rosana Ralya, CFP® is a registered financial advisor currently at VALUES ADDED FINANCIAL located in San Francisco, California.

Rosana is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2015. Rosana has worked at 4 firms and has passed the Series 63, Series 65, SIE and Series 7 exams.

At a Glance

Always Fiduciary

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Rosana Ralya's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Experience

Current

July 8, 2026 - Present

VALUES ADDED FINANCIAL

RIA

CRD#: 288912

San Francisco, CA

Past

July 1, 2024 - July 2, 2026

FOCUS PARTNERS WEALTH, LLC

RIA

CRD#: 159289

SANTA ROSA, CA

Past

September 2, 2016 - November 14, 2024

BUCKINGHAM STRATEGIC WEALTH, LLC

RIA

CRD#: 143323

Santa Rosa, CA

Past

February 26, 2015 - September 8, 2016

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

CRD#: 7691

SANTA ROSA, CA

Past

February 3, 2015 - September 8, 2016

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

RIA

CRD#: 7691

SANTA ROSA, CA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

VALUES ADDED FINANCIAL

VALUES ADDED | VALUES ADDED FINANCIAL LLC | VALUES ADDED FINANCIAL

CRD#: 288912 / SEC#: 801-122265

RIA

Registered Investment Advisory firm - (9/3/2021 Approved)

District of Columbia

Registered Investment Advisory firm - (9/13/2021 Terminated)

Maryland

Registered Investment Advisory firm - (9/13/2021 Terminated)

Massachusetts

Registered Investment Advisory firm - (9/13/2021 Terminated)

New York

Registered Investment Advisory firm - (9/13/2021 Terminated)

Texas

Registered Investment Advisory firm - (9/13/2021 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

California
(7/8/2026)

IAR

District of Columbia
(7/15/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

Series 63

Date: 3/27/2015

Uniform Securities Agent State Law Examination

State Security Law Exam

IAR

Series 65

Date: 9/27/2014

Uniform Investment Adviser Law Examination

General Industry/Product Exam

SIE

Date: 9/8/2016

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 2/26/2015

General Securities Representative Examination

Current Firm

VALUES ADDED FINANCIAL

VALUES ADDED | VALUES ADDED FINANCIAL LLC | VALUES ADDED FINANCIAL

CRD#: 288912 / SEC#: 801-122265

RIA

Registered Investment Advisory firm - (9/3/2021 Approved)

District of Columbia

Registered Investment Advisory firm - (9/13/2021 Terminated)

Maryland

Registered Investment Advisory firm - (9/13/2021 Terminated)

Massachusetts

Registered Investment Advisory firm - (9/13/2021 Terminated)

New York

Registered Investment Advisory firm - (9/13/2021 Terminated)

Texas

Registered Investment Advisory firm - (9/13/2021 Terminated)

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Contact information

Main Address

Washington, DC

Mailing Address

Phone number

(202) 599-0915

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (11 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

VALUES ADDED FORM ADV PART 2A (2/10/2026)

Regulatory assets under management

Total Number of Accounts	513
AUM (Assets Under Management)	$ 313,672,262

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Rosana Ralya

Professional summary

At a Glance

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Rosana Ralya's CRS (Customer Relationship Summary).

Certified licenses

Experience

FOCUS PARTNERS WEALTH, LLC

BUCKINGHAM STRATEGIC WEALTH, LLC

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

Primary Firm SEC Registration

VALUES ADDED FINANCIAL

State Registrations and Notice Filings

Exams

Series 63

Date: 3/27/2015

Series 65

Date: 9/27/2014

SIE

Date: 9/8/2016

Series 7

Date: 2/26/2015

Current Firm

VALUES ADDED FINANCIAL

Contact information

SEC notice filing (11 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

VALUES ADDED FINANCIAL

TRUST BUT VERIFY

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