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Travis Lee Sholin

Travis Lee Sholin

CFP®
KEYSTONE FINANCIAL SERVICES
OMAHA, NE
·CRD# 6329892·12 years experience

Professional Summary

Travis Lee Sholin, CFP® is a registered financial advisor currently at KEYSTONE FINANCIAL SERVICES, LLC located in Omaha, Nebraska and PRIVATE CLIENT SERVICES, LLC located in Omaha, Nebraska. Travis is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2014. Travis has worked at 3 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2018

Years of Experience

12 years in the financial services industry

Current & Past Employments

KEYSTONE FINANCIAL SERVICES, LLC·CRD# 308397
RIA
9802 Nicholas Street Suite 315a, Omaha, NE 68114
June 30, 2020 - Present
PRIVATE CLIENT SERVICES, LLC·CRD# 120222
RIA
BD
9802 Nicholas St Suite 315a, Omaha, NE 68114
June 30, 2020 - Present
CETERA WEALTH SERVICES, LLC·CRD# 13572
RIA
Omaha, NE
October 27, 2014 - June 30, 2020
CETERA WEALTH SERVICES, LLC·CRD# 13572
BD
Omaha, NE
October 2, 2014 - June 30, 2020

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Current Firm

KF
KEYSTONE FINANCIAL SERVICES, LLC

KEYSTONE FINANCIAL SERVICES, LLC

CRD#: 308397 / SEC#: 801-120787
RIA
Registered Investment Advisory firm - SEC (4/14/2021 Approved)
Nebraska
Registered Investment Advisory firm - Nebraska (6/7/2021 Terminated)
Texas
Registered Investment Advisory firm - Texas (6/7/2021 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

9802 Nicholas Street Suite 315a, Omaha, NE 68114

Phone Number

(402) 392-1212

# of Employees

11

SEC notice filing (12 States and Territories)

Registered to provide investment advisory services in 12 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

KEYSTONE FINANCIAL SERVICES, LLC DISCLOSURE BROCHURE, BROCHURE SUPPLEMENTS, AND PRIVACY POLICY (3/25/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,695

AUM (Assets Under Management)

$240,320,000

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) KEYSTONE FINANCIAL SERVICES INSURANCE AGENT. 9802 NICHOLAS ST, SUITE 315A, OMAHA, NE 68114. SELL AND SERVICE LIFE INSURANCE POLICIES. LIFE INSURANCE AGENT. SELL AND SERVICE LIFE INSURANCE POLICIES. 10 HRS/MO; 2 DURING TRADING HRS. 2) TRAVIS SHOLIN IS DUALLY REGISTERED AS AN INVESTMENT ADVISOR REPRESENTATIVE WITH KEYSTONE FINANCIAL SERVICES, LLC ("KEYSTONE") AND AS A REGISTERED REPRESENTATIVE WITH PRIVATE CLIENT SERVICES, LLC ("PCS"). BUSINESS IS CONDUCTED FROM 9802 NICHOLAS STREET, SUITE 315A, OMAHA, NE 68114. APPROXIMATELY 90% OF MR. SHOLIN'S TIME IS FOR SERVICES AS AN INVESTMENT ADVISOR REPRESENTATIVE OF KEYSTONE AND THE BALANCE AS A REGISTERED REPRESENTATIVE WITH PCS. 3) FINANCIAL THERAPY ASSOCIATE BOARD MEMBER. SHARE IDEAS OF PSYCHOLOGY AND THEREAPY RELATED TO FINANCES AND PEOPLE. MEMBERSHIP CHAIR: ASSIST WITH QUESITNOS FROM MEMBERSHIP. 2 HRS/MO; 2 DURING TRADING HRS. 4) I'LLTIP; NOT INVESTMENT RELATED; 14105 O St, Omaha, NE. 68137; OVERSEE OPERATIONS OF THE COMPANY; OWNER; 8/1/2018; 5 HRS/MO. 5) TRIAD PARTNERS, LLC; NOT INVESTMENT RELATED. 9802 NICHOLAS STREET, SUITE 315, OMAHA, NE 68114. OWNERSHIP IN REAL ESTATE. PARTNER. 1/1/2025. 20 HRS/MO. 6) DUNDEE M&A; NOT INVESTMENT RELATED. 9802 NICHOLAS ST SUITE, 315B, OMAHA, ME 68114. OVERSEES THE GENERAL OPERATIONS OF THE FIRM AND ASSISTS WITH COMMUNICATIONS RELATED TO BUSINESS OPPORTUNITIES. MERGERS AND ACQUISITIONS CONSULTING FIRM. 07/01/2026. 40 HRS/MO.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
KF
KEYSTONE FINANCIAL SERVICES, LLC

KEYSTONE FINANCIAL SERVICES, LLC

CRD#: 308397 / SEC#: 801-120787
RIA
Registered Investment Advisory firm - SEC (4/14/2021 Approved)
Nebraska
Registered Investment Advisory firm - Nebraska (6/7/2021 Terminated)
Texas
Registered Investment Advisory firm - Texas (6/7/2021 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(8/27/2025)
RR
California
(1/22/2026)
RR
Colorado
(6/30/2020)
IAR
Florida
(4/19/2021)
RR
Florida
(4/7/2026)
RR
Iowa
(4/7/2026)
RR
Kansas
(1/21/2025)
RR
Nebraska
(6/30/2020)
IAR
Nebraska
(6/30/2020)
RR
New Mexico
(1/22/2026)
RR
North Carolina
(7/21/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Oct 2014About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Oct 2014About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Travis Lee Sholin's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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