Kevin L. O'brien

WISE PLANNING

Belle Mead, NJ

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CRD#: 6273183

Professional summary

Kevin Luhr O'brien JR., CFP®, who also goes by Kevin Luhr O'brien, is a registered financial advisor currently at WISE PLANNING, INC. located in Belle Mead, New Jersey.

Kevin is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2014. Kevin has worked at 2 firms and has passed the Series 65 exam.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Kevin Luhr O'brien

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Kevin Luhr O'brien JR.'s CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2016

Experience

Current

January 20, 2021 - Present

WISE PLANNING, INC.

RIA

CRD#: 123821

Belle Mead, NJ

Past

February 12, 2014 - November 10, 2020

ERNST & YOUNG INVESTMENT ADVISERS LLP

RIA

CRD#: 110921

SECAUCUS, NJ

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

WISE PLANNING, INC.

WISE PLANNING | WISE, DEBORAH ROSE | WISE PLANNING, INC.

CRD#: 123821 / SEC#: 801-114999

RIA

Registered Investment Advisory firm - (4/12/2019 Approved)

California

Registered Investment Advisory firm - (5/15/2019 Terminated)

Illinois

Registered Investment Advisory firm - (4/15/2019 Terminated)

Washington

Registered Investment Advisory firm - (4/22/2019 Terminated)

Wisconsin

Registered Investment Advisory firm - (4/15/2019 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Washington
(1/20/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 1/31/2014

Uniform Investment Adviser Law Examination

Current Firm

WISE PLANNING, INC.

WISE PLANNING | WISE, DEBORAH ROSE | WISE PLANNING, INC.

CRD#: 123821 / SEC#: 801-114999

RIA

Registered Investment Advisory firm - (4/12/2019 Approved)

California

Registered Investment Advisory firm - (5/15/2019 Terminated)

Illinois

Registered Investment Advisory firm - (4/15/2019 Terminated)

Washington

Registered Investment Advisory firm - (4/22/2019 Terminated)

Wisconsin

Registered Investment Advisory firm - (4/15/2019 Terminated)

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Contact information

Main Address

Seattle, WA

Mailing Address

Phone number

(847) 834-9473

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (6 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A & 2B 031925 (3/19/2025)

Regulatory assets under management

Total Number of Accounts	768
AUM (Assets Under Management)	$ 529,377,526

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Kevin L. O'brien

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Kevin Luhr O'brien JR.'s CRS (Customer Relationship Summary).

Certified licenses

Experience

WISE PLANNING, INC.

ERNST & YOUNG INVESTMENT ADVISERS LLP

Primary Firm SEC Registration

WISE PLANNING, INC.

State Registrations and Notice Filings

Exams

Series 65

Date: 1/31/2014

Current Firm

WISE PLANNING, INC.

Contact information

SEC notice filing (6 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

WISE PLANNING, INC.

TRUST BUT VERIFY

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