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Lance Michael Pearce

AMERITY WEALTH MANAGEMENT
Winter Haven, FL
·CRD# 6226270·13 years experience

Professional Summary

Lance Michael Pearce, who also goes by Lance Michael Pearce, is a registered financial advisor currently at AMERITY WEALTH MANAGEMENT, LLC located in Winter Haven, Florida. Lance is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2013. Lance has worked at 4 firms and has passed the Series 65, Series 66, SIE and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Lance Michael Pearce

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

13 years in the financial services industry

Current & Past Employments

AMERITY WEALTH MANAGEMENT, LLC·CRD# 322265
RIA
1. 301 Third Street Nw, Suite 218, Winter Haven, FL 338812. 4740 Cleveland Heights Boulevard, Suite 5, Lakeland, FL 33813
June 8, 2023 - Present
PEARCE FINANCIAL·CRD# 133496
RIA
Winter Haven, FL
September 2, 2020 - December 31, 2023
PRINCIPAL SECURITIES, INC.·CRD# 1137
BD
Tampa, FL
August 1, 2014 - September 15, 2015
PRUCO SECURITIES, LLC.·CRD# 5685
BD
Tampa, FL
August 26, 2013 - June 30, 2014

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Current Firm

AW
AMERITY WEALTH MANAGEMENT, LLC

ALEXANDER PETER US LLC | STADLER RETIRE | AMERITY WEALTH MANAGEMENT, LLC | ALEXANDER PETER WEALTH MANAGEMENT US

CRD#: 322265 / SEC#: 801-127745
RIA
Registered Investment Advisory firm - SEC (8/15/2023 Approved)
Florida
Registered Investment Advisory firm - Florida (10/25/2023 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (11/1/2023 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (10/26/2023 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (10/25/2023 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

4740 Cleveland Heights Boulevard, Suite 5, Lakeland, FL 33813

Phone Number

(863) 683-1750

# of Employees

17

SEC notice filing (21 States and Territories)

Registered to provide investment advisory services in 21 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

AMERITY WEALTH FORM ADV PART 2A (3/25/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,089

AUM (Assets Under Management)

$338,837,000

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Retirement Resources of Central Florida (RRCF) - Instructor; Investment Related;RRCF offers classed for Financial Education; Started 3/1/2022; Approximately 12 hours per month an approximately 0 hours per month during trading hours are spent on this OBA; Lance teaches Financial Education Classes.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AW
AMERITY WEALTH MANAGEMENT, LLC

ALEXANDER PETER US LLC | STADLER RETIRE | AMERITY WEALTH MANAGEMENT, LLC | ALEXANDER PETER WEALTH MANAGEMENT US

CRD#: 322265 / SEC#: 801-127745
RIA
Registered Investment Advisory firm - SEC (8/15/2023 Approved)
Florida
Registered Investment Advisory firm - Florida (10/25/2023 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (11/1/2023 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (10/26/2023 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (10/25/2023 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Florida
(6/8/2023)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Jun 2020About the Series 65 exam

Series 66 — Uniform Combined State Law Examination

Passed Jan 2018About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Sep 2015About the SIE exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Aug 2013About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Lance Michael Pearce's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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