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Heidi Elise Wallace

ASSETMARK
Sandy Springs, GA
·CRD# 6183699·12 years experience

Professional Summary

Heidi Elise Wallace, who also goes by Heidi Elise Johnson, is a registered financial advisor currently at ASSETMARK, INC. located in Sandy Springs, Georgia and ASSETMARK BROKERAGE, LLC located in Concord, California. Heidi is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2014. Heidi has worked at 8 firms and has passed the Series 63, Series 65, SIE, Series 7 and Series 24 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Heidi Elise Johnson

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

12 years in the financial services industry

Current & Past Employments

ASSETMARK, INC.·CRD# 109018
RIA
1155 Perimeter Center W Suite 800, Sandy Springs, GA 30338
December 5, 2018 - Present
ASSETMARK BROKERAGE, LLC·CRD# 169804
BD
1655 Grant Street 10th Floor, Concord, CA, 94520
November 26, 2018 - Present
CETERA WEALTH SERVICES, LLC·CRD# 13572
RIA
Atlanta, GA
October 23, 2015 - September 17, 2018
CETERA INVESTMENT SERVICES LLC·CRD# 15340
BD
Atlanta, GA
October 23, 2015 - September 17, 2018
CETERA FINANCIAL SPECIALISTS LLC·CRD# 10358
BD
Atlanta, GA
October 23, 2015 - September 17, 2018
CETERA ADVISORS LLC·CRD# 10299
BD
Atlanta, GA
October 23, 2015 - September 17, 2018
CETERA WEALTH SERVICES, LLC·CRD# 13572
BD
Atlanta, GA
October 20, 2015 - September 17, 2018
J.P. TURNER & COMPANY, L.L.C.·CRD# 43177
BD
Atlanta, GA
May 21, 2014 - October 28, 2015
J P TURNER & COMPANY CAPITAL MANAGEMENT, LLC·CRD# 124446
RIA
Atlanta, GA
January 23, 2014 - October 28, 2015

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Current Firm

AI
ASSETMARK, INC.

ARIS | SAVOS INVESTMENTS | GENWORTH FINANCIAL WEALTH MANAGEMENT, INC. | GENWORTH FINANCIAL ASSET MANAGEMENT, INC. | ASSETMARK, INC. | ASSETMARK INVESTMENT SERVICES, INC. | ASSETMARK INVESTMENT SERVICES INC | ASSETMARK INVESTMENT SERVICES

CRD#: 109018 / SEC#: 801-56323
RIA
Registered Investment Advisory firm - SEC (3/8/1999 Approved)

Contact Information

Main Address

1655 Grant Street 10th Floor, Concord, CA 94520-2445

Phone Number

(800) 664-5345

# of Employees

859

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ASSETMARK, INC. PART 2A (9/14/2026)

Regulatory Assets Under Management

Total Number of Accounts

456,453

AUM (Assets Under Management)

$91,760,148,020

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
10/29/2025Cover PageReport
12/19/2024Cover PageReport
08/23/2024Cover PageReport
12/06/2023Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

ASSETMARK FINANCIAL HOLDINGS, INC. (PARENT COMPANY) - IN CONCORD, CA - INVESTMENT RELATED - EMPLOYMENT START DATE 09/2018 - 160 HRS / MONTHLY, SENIOR BUSINESS SYSTEMS ANALYST OF ASSETMARK, INC. - A REGISTERED INVESTMENT ADVISER - IN CONCORD CA - AFFILIATE OF ASSETMARK BROKERAGE, LLC. - INVESTMENT RELATED.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AI
ASSETMARK, INC.

ARIS | SAVOS INVESTMENTS | GENWORTH FINANCIAL WEALTH MANAGEMENT, INC. | GENWORTH FINANCIAL ASSET MANAGEMENT, INC. | ASSETMARK, INC. | ASSETMARK INVESTMENT SERVICES, INC. | ASSETMARK INVESTMENT SERVICES INC | ASSETMARK INVESTMENT SERVICES

CRD#: 109018 / SEC#: 801-56323
RIA
Registered Investment Advisory firm - SEC (3/8/1999 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Georgia
(11/26/2018)
IAR
Georgia
(12/5/2018)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Jun 2014About the Series 63 exam

Series 65 — Uniform Investment Adviser Law Examination

Passed Dec 2013About the Series 65 exam

SIE — Securities Industry Essentials Examination

Passed Sep 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed May 2014About the Series 7 exam

Series 24 — General Securities Principal Examination

Passed Apr 2015About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Heidi Elise Wallace's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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