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Yu Chen

Yu Chen

INFINITY FINANCIAL SERVICES ADVISORY
South El Monte, CA 91733
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CRD#: 6122948
Yu Chen

Professional summary


Yu Chen, CFP®, who also goes by Bruce Chen, is a registered financial advisor currently at INFINITY FINANCIAL SERVICES ADVISORY located in South El Monte, California and INFINITY FINANCIAL SERVICES located in South El Monte, California.

Yu is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2013. Yu has worked at 6 firms and has passed the Series 66, Series 63, SIE, Series 7 and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Bruce Chen

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
(1) OPERATING UNDER THE DBA NAME OF UNIGEN INSURANCE SERVICES, INC FOR THE PURPOSE OF BROKERING NON-REGISTERED INSURANCE PRODUCTS; INVESTMENT RELATED; ASSOCIATE; MONTEREY PARK, CA; START DATE: 09/2016 (2) MYZ Financial & Insurance Services; Will be engaging in insurance products such as health insurance, life insurance and other group benefits.; 11223 Rush St, Suite G, South El Monte, CA 91733; Start Date 02/2018; Role/Title: Owner; Investment Related; 20 hours per month; 20 hours per month during securities trading hours; Selling/brokering traditional, non-variable, non-registered insurance products via my FMO and MYZ Financial. Clients are made aware what capacity I will be working under (MYZ financial insurance agent and Owner). Insurance sales include life, health, and property and casualty (3) Forte Tools Inc located at 11223 Rush St, Suite G, South El Monte, CA 91733, Not Investment Related. Start Date: 01/2022, Position CFO. Wholesale distribution of industrial products. Approximately 20 hours per month which will all be outside of trading hours. Duties: help review business operations and optimize workflows. Primarily computer work. Expected compensation: $23,000.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Yu Chen's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Start date: 2016

Experience


Current

December 22, 2022 - Present

INFINITY FINANCIAL SERVICES ADVISORY

Office #1: 11223 Rush St, Suite G, South El Monte, CA 91733
RIA
CRD#: 304981
South El Monte, CA
Current

December 20, 2022 - Present

INFINITY FINANCIAL SERVICES

Office #1: 11223 Rush St Suite G, South El Monte, CA 91733
BD
CRD#: 144302
South El Monte, CA
Past

August 9, 2019 - December 31, 2022

ALDEN CAPITAL

RIA
CRD#: 293551
Alhambra, CA
Past

February 13, 2019 - December 31, 2022

J. ALDEN ASSOCIATES, INC.

BD
CRD#: 40002
WAYNE, PA
Past

January 26, 2015 - February 12, 2019

EAGLE STRATEGIES LLC

RIA
CRD#: 110826
MONTEREY PARK, CA
Past

March 8, 2013 - February 12, 2019

NYLIFE SECURITIES LLC

BD
CRD#: 5167
MONTEREY PARK, CA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
IF
INFINITY FINANCIAL SERVICES ADVISORY
FERRIER FINANCIAL | TRI VALLEY WEALTH MANAGEMENT | STERLING FIRST FINANCIAL | SMITH FINANCIAL GROUP | SILVERLIGHT FINANCIAL | SAOR FINANCIAL | PROVIDENCE FINANCIAL MANAGEMENT | ONELINK FINANCIAL SERVICES | MYZ FINANCIAL | MEDINA PRIVATE WEALTH | LOVELL WEALTH MANAGEMENT | LGC FINANCIAL | JONES CAPITAL MANAGEMENT | INFINITY FINANCIAL SERVICES ADVISORY | HOLADAY FINANCIAL | GUIDANCE FINANCIAL | GILBERT GREG RIA, LLC

CRD#: 304981 / SEC#: 801-117719

RIA
Registered Investment Advisory firm - (12/5/2019 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
California
(12/21/2022)
IAR
California
(12/22/2022)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 1/5/2015
Uniform Combined State Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


IF
INFINITY FINANCIAL SERVICES ADVISORY
FERRIER FINANCIAL | TRI VALLEY WEALTH MANAGEMENT | STERLING FIRST FINANCIAL | SMITH FINANCIAL GROUP | SILVERLIGHT FINANCIAL | SAOR FINANCIAL | PROVIDENCE FINANCIAL MANAGEMENT | ONELINK FINANCIAL SERVICES | MYZ FINANCIAL | MEDINA PRIVATE WEALTH | LOVELL WEALTH MANAGEMENT | LGC FINANCIAL | JONES CAPITAL MANAGEMENT | INFINITY FINANCIAL SERVICES ADVISORY | HOLADAY FINANCIAL | GUIDANCE FINANCIAL | GILBERT GREG RIA, LLC

CRD#: 304981 / SEC#: 801-117719

RIA
Registered Investment Advisory firm - (12/5/2019 Approved)
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Contact information


Main Address
212 9th Street Suite 202, Oakland, CA 94607
Mailing Address
Phone number
(510) 588-8000
Established
Firm type
Fiscal year end
# of Employees
36

SEC notice filing (45 States and Territories)


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Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV PART 2A (3/28/2025)

Regulatory assets under management


Total Number of Accounts918
AUM (Assets Under Management)$ 150,097,662

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


INFINITY FINANCIAL SERVICES ADVISORY

CRD#: 304981South El Monte, CA 91733

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