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TG

Tracy L. Gran

PRINCIPAL SECURITIES
Sioux Falls, SD 57108
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CRD#: 6120974
TG

Professional summary


Tracy Lee Gran, who also goes by Tracey Lee Gran, Tracy Lee Gran, Tracy Lee Oberembt, is a registered financial advisor currently at PRINCIPAL SECURITIES, INC. located in Sioux Falls, South Dakota.

Tracy is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2013. Tracy has worked at 2 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Tracey Lee Gran | Tracy Lee Gran | Tracy Lee Oberembt

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
**OUTSIDE INSURANCE POSITION: Registered Representative NATURE: null INVESTMENT RELATED: Yes NUMBER OF HOURS: 15 SECURITIES TRADING HOURS: 15 START DATE: 04/12/2022 ADDRESS: 4910 S. Isabel Pl, Sioux Falls SD 57108, United States DESCRIPTION: Fixed life, DI and Annuities. Individual and group health, LTC, medical, dental, life and DI. **HABITAT FOR HUMANITY SIOUX FALLS POSITION: Committee Member NATURE: Habitat Committee Member INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 5 START DATE: 07/15/2005 ADDRESS: 721 E Amidon St, Sioux Falls SD 57104, United States DESCRIPTION: I sit on the committee selects which families/individuals receive a house. There is a 9-month process including a scoring system and a lot of rules/guidelines for qualifying for a house. I do not make any decision alone. I will always be partnered with someone to do any interview of applicant or when a home visit is conducted. All information is then brought to the full committee and put through the scoring system to make sure it is fair for applicants **ROVER POSITION: Rover NATURE: Pet Sitting INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 0 START DATE: 12/27/2024 ADDRESS: 1328 W. Whitechurch Lane, Sioux Falls SD 57108, United States DESCRIPTION: Pet sitting in my home for people-mainly on weekends. Rover has an app that is used to process the transactions, etc. and to communicate any requests regarding the care of the dogs

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Tracy Lee Gran's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Tracy Lee Gran's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

August 1, 2023 - Present

PRINCIPAL SECURITIES, INC.

Office #1: 4910 S Isabel Pl Ste 100, Sioux Falls, SD 57108
RIA
BD
CRD#: 1137
Sioux Falls, SD
Current

March 21, 2022 - Present

PRINCIPAL SECURITIES, INC.

Office #1: 4910 S Isabel Pl Ste 100, Sioux Falls, SD 57108
RIA
BD
CRD#: 1137
Sioux Falls, SD
Past

February 11, 2013 - March 17, 2022

NYLIFE SECURITIES LLC

BD
CRD#: 5167
SIOUX FALLS, SD

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.
BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975

RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(3/13/2023)
RR
Arkansas
(5/23/2022)
RR
Florida
(7/19/2024)
RR
Iowa
(5/23/2022)
RR
Louisiana
(3/27/2024)
RR
Minnesota
(5/23/2022)
RR
Montana
(4/9/2025)
RR
Nebraska
(5/23/2022)
RR
New Jersey
(9/7/2023)
RR
North Dakota
(4/19/2022)
RR
South Dakota
(3/21/2022)
IAR
South Dakota
(8/1/2023)
RR
Tennessee
(6/13/2022)
RR
Texas
(1/5/2024)
RR
Wisconsin
(2/26/2025)

Exams


State Security Law Exam
IAR
Series 65
Date: 7/29/2023
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.
BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975

RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)
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Contact information


Main Address
711 High Street, Des Moines, IA 50392
Mailing Address
Principal Financial Group 711 High Street, Des Moines, IA 50392-2080
Phone number
(888) 774-6267
Established
Iowa since 05/01/1968
Firm type
Corporation
Fiscal year end
December
Firm Size
Large
# of Employees
1,436

SEC notice filing (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (52 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

PRINCIPAL DIRECT ADVISORY ACCOUNT FIRM BROCHURE (9/15/2025)

Direct owners and executive officers


NamePositionCRD#
PRINCIPAL FINANCIAL SERVICES, INC.OWNER
AGRAWAL, VIVEKDIRECTOR8050381
CLAIRE, CHAD THOMASCHIEF INFORMATION OFFICER7219218
DROGAN, THOMAS JOHNCHIEF COMPLIANCE OFFICER2760482
FRIEDRICH, AMY CHRISTINEDIRECTOR7097797
LAWLER, CODY ANTHONYHEAD OF SUPERVISION, HEAD OF OPERATIONS5162072
MCCULLUM, KENNETH ALLENDIRECTOR4695257
MURRAY, MICHAEL FRANCISPRESIDENT/CHIEF EXECUTIVE OFFICER/CHAIR2074275
RANTS, DOUGLAS JOHNCHIEF INFORMATION SECURITY OFFICER7148529
ROBERTS, DAWN MARIECHIEF FINANCIAL OFFICER7929617
SCHELHAAS, NATHAN PAULDIRECTOR7275495
SPADAFORA, CRAIG ALANSENIOR VICE PRESIDENT / HEAD OF ADVISORY AND PLATFORM3184320
VANWINKLE, DANIEL SIMONPSI AML OFFICER4715191

Regulatory assets under management


Total Number of Accounts63,730
AUM (Assets Under Management)$ 14,827,718,110

Disclosures


Regulatory Event9
Arbitration3
Bond3

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
09/26/2025
Cover Page
10/28/2024
11/28/2023
09/22/2023
12/20/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


PRINCIPAL SECURITIES, INC.

PRINCIPAL SECURITIES, INC.

CRD#: 1137Sioux Falls, SD 57108

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