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Michael Reed Mortenson

Michael Reed Mortenson

CFP®
KEYSTONE PRIVATE WEALTH
PALM DESERT, CA
·CRD# 6064013·14 years experience

Professional Summary

Michael Reed Mortenson, CFP® is a registered financial advisor currently at KEYSTONE PRIVATE WEALTH located in Palm Desert, California and HOAINVEST LLC located in Palm Desert, California. Michael is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2012. Michael has worked at 6 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2016

Years of Experience

14 years in the financial services industry

Current & Past Employments

KEYSTONE PRIVATE WEALTH·CRD# 301924
RIA
73575 El Paseo Suite 2300, Palm Desert, CA 92260
September 2, 2021 - Present
HOAINVEST LLC·CRD# 343069
RIA
73575 El Paseo Suite 2300, Palm Desert, CA 92260
September 23, 2026 - Present
PURSHE KAPLAN STERLING INVESTMENTS·CRD# 35747
BD
Palm Desert, CA
September 23, 2021 - October 2, 2025
M. S. HOWELLS & CO.·CRD# 104100
BD
Palm Desert, CA
March 25, 2021 - September 7, 2021
CYPRESS WEALTH SERVICES, LLC·CRD# 288992
RIA
Palm Desert, CA
May 3, 2018 - September 2, 2021
PURSHE KAPLAN STERLING INVESTMENTS·CRD# 35747
BD
Palm Desert, CA
May 1, 2018 - March 1, 2021
WORLD EQUITY GROUP, INC.·CRD# 29087
RIA
Palm Desert, CA
September 28, 2012 - May 15, 2018
WORLD EQUITY GROUP, INC.·CRD# 29087
BD
Palm Desert, CA
July 5, 2012 - May 15, 2018

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Current Firm

KP
KEYSTONE PRIVATE WEALTH

CYPRESS PRIVATE WEALTH | KEYSTONE WEALTH SERVICES, LLC | KEYSTONE PRIVATE WEALTH

CRD#: 301924 / SEC#: 801-121495
RIA
Registered Investment Advisory firm - SEC (6/22/2021 Approved)
California
Registered Investment Advisory firm - California (7/25/2021 Terminated)
Texas
Registered Investment Advisory firm - Texas (6/25/2021 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

73575 El Paseo Suite 2300, Palm Desert, CA 92260

Phone Number

(760) 818-7020

# of Employees

11

SEC notice filing (16 States and Territories)

Registered to provide investment advisory services in 16 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A - FIRM BROCHURE (8/6/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,542

AUM (Assets Under Management)

$860,654,038

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) Keystone Wealth Services DBA Keystone Private Wealth 2. Investment Related 3. 73575 El Paseo, STE 2300, Palm Desert, CA 92260 4. Financial Advisory 5. Executive VP & Sr Financial Advisor 6. 9/2021 7. 160 hrs/mo 8. 140 hrs/mo during trading hrs 9. Financial Advisor, Help clients achieve their goals. 2) Core Income 2. Investment Related 3. 5940 Golden Hills Dr, Minneapolis, MN 55416 4. Insurance 5. Insurance Partner 6. 09/2021 7. 2 hrs/mo 8. 2 hrs/mo during trading hrs 9. Core Income helps shop the insurance market for clients. They provide solutions to simple and complex insurance needs for our clients. 3) Caress Insurance Agency Inc 2. Not Investment Related 3. 79461 Bermuda Dunes Dr, Bermuda Dunes, CA 92203 4. Medicare Insurance Supplemental Plans 5. Independent insurance Professional 6. 09/2021 7. 2 hrs/mo 8. 0 hrs/mo during trading hrs 9. Provide options for supplemental medicare insurance coverage. 4) HOA Invest; Investment Related; 73575 El Paseo, Ste 2300, Palm Desert CA 92260; HOA Software; Advisor; 10/2023; 10 hrs/mo; 10 hrs during trading; California laws AB2912 and 1100 recently enacted for all HOAs in the state. Michael Mortenson is dually registered with Keystone Private Wealth and HOAInvest. HOA Invest provides a software solution for signed recommendations from treasurer/board members regarding the purchase of Tbills and CDs.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
KP
KEYSTONE PRIVATE WEALTH

CYPRESS PRIVATE WEALTH | KEYSTONE WEALTH SERVICES, LLC | KEYSTONE PRIVATE WEALTH

CRD#: 301924 / SEC#: 801-121495
RIA
Registered Investment Advisory firm - SEC (6/22/2021 Approved)
California
Registered Investment Advisory firm - California (7/25/2021 Terminated)
Texas
Registered Investment Advisory firm - Texas (6/25/2021 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
California
(9/2/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Sep 2012About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jul 2012About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Michael Reed Mortenson's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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Michael Reed Mortenson
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