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Susan Grant Palombo

Susan Grant Palombo

CFP®, CIMA®, CPWA®
ROBERT W. BAIRD & CO.
Georgetown, TX
·CRD# 6048893·14 years experience

Professional Summary

Susan Grant Palombo, CFP®, CIMA®, CPWA® is a registered financial advisor currently at ROBERT W. BAIRD & CO. INCORPORATED located in Georgetown, Texas. Susan is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2012. Susan has worked at 2 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2014
CIMA®
Certified Investment Management Analyst
CPWA®
Certified Private Wealth AdvisorValid 2017-10-06 ~ 2023-10-31

Years of Experience

14 years in the financial services industry

Current & Past Employments

ROBERT W. BAIRD & CO. INCORPORATED·CRD# 8158
RIA
BD
1. Georgetown, TX2. 550 Bailey Avenue Suite 700, Fort Worth, TX 76107
November 30, 2020 - Present
ROBERT W. BAIRD & CO. INCORPORATED·CRD# 8158
RIA
BD
550 Bailey Avenue Suite 700, Fort Worth, TX 76107
November 30, 2020 - Present
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
RIA
Austin, TX
June 14, 2012 - December 2, 2020
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
BD
Austin, TX
May 18, 2012 - December 2, 2020

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Current Firm

ROBERT W. BAIRD & CO. INCORPORATED
ROBERT W. BAIRD & CO. INCORPORATED

BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS

CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)

Contact Information

Main Address

777 E. Wisconsin Avenue, Milwaukee, WI 53202-5391

Mailing Address

P.o. Box 672, Milwaukee, WI 53201

Phone Number

(414) 765-3500

Established

Wisconsin since 12/29/1919

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Large

# of Employees

4,322

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

FINRA licenses (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

BAIRD PRIVATE ASSET MANAGEMENT - WRAP (3/27/2026)

Direct owners and executive officers

NamePositionCRD#
BAIRD FINANCIAL CORPORATIONSHAREHOLDER—
BOOTH, STEVEN GREGORYCHAIRMAN, PRESIDENT, CHIEF EXECUTIVE OFFICER2147388
DAHLBERG, ERIK CHARLESDIRECTOR1650544
GRAVERSON, CHRISTA LYNNCHIEF COMPLIANCE OFFICER4912961
LANGENFELD, JON ACHIEF FINANCIAL OFFICER4322120
LAWTON, PATRICK STEVENDIRECTOR1007318
PALMER, ANGELA MARIEREGISTERED INVESTMENT ADVISOR CCO4915568
SCHROEDER, MICHAEL JOHNDIRECTOR1483012
SCHULTZ, PAUL LEEGENERAL COUNSEL, SECRETARY1965163
STANEK, MARY ELLENDIRECTOR2006493
THUROW, LAURA KCHIEF OPERATIONS OFFICER3193702

Regulatory Assets Under Management

Total Number of Accounts

367,123

AUM (Assets Under Management)

$394,068,801,480

Disclosures

Regulatory Event

44

Arbitration

31

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
12/23/2025Cover PageReport
10/24/2024Cover PageReport
11/15/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1)FOR-PROFIT ORGANIZATIONGRANT & PALOMBO MARKETING SERVICES, INC.-1380 FRENCH CREEK DRIVE-WAYZATA-MINNESOTA55391-NN-0-ANNUALLY-0-7/1/1991-OFFICER--THIS IS A BUSINESS THAT HAS NOT BEEN ACTIVE IN TERMS OF REVENUE FOR MANY YEARS. IT IS IN THE PROCESS OF BEING CLOSED.- I*85368 FOR PROFIT OR NOT FOR PROFIT: NON-PROFIT ORGANIZATION NAME OF OUTSIDE BUSINESS ORGANIZATION: JEREMIAH PROGRAM INVESTMENT RELATED: N ADDRESS OF BUSINESS: AUSTIN, TEXAS 78763 NATURE OF BUSINESS: CHARITABLE ORGANIZATION, POSITION, TITLE, ASSOCIATION: COMMITTEE MEMBER, START DATE OF RELATIONSHIP: 42036 NUMBER OF HOURS DEVOTED: 8 HOUR(S) MONTHLY NUMBER OF HOURS DEVOTED DURING TRADING HOURS: 2 DUTIES: SERVE ON FUNDRAISING COMMITTEE FOR THE AUSTIN, TX DIVISION OF JEREMIAH PROGRAM I*89423 FOR PROFIT OR NOT FOR PROFIT: NON-PROFIT ORGANIZATION NAME OF OUTSIDE BUSINESS ORGANIZATION: IMPACT AUSTIN INVESTMENT RELATED: N ADDRESS OF BUSINESS: AUSTIN, TEXAS 78755 NATURE OF BUSINESS: CHARITABLE ORGANIZATION, POSITION, TITLE, ASSOCIATION: COMMITTEE MEMBER, START DATE OF RELATIONSHIP: 1/11/2016 NUMBER OF HOURS DEVOTED: 20 HOUR(S) ANNUALLY NUMBER OF HOURS DEVOTED DURING TRADING HOURS: 5 DUTIES: SERVICE ON FOCUS AREA COMMITTEE--FAMILY--TO HELP NARROW THE NON-PROFIT CANDIDATES TO PUT ON A VOTING SLATE FOR THE MEMBERSHIP OF THE IMPACT AUSTIN COLLECTIVE GIVING ORGANIZATION. I*96881 FOR PROFIT OR NOT FOR PROFIT: FOR-PROFIT ORGANIZATION NAME OF OUTSIDE BUSINESS ORGANIZATION: OIL AND GAS ROYALTY INCOME INVESTMENT RELATED: N ADDRESS OF BUSINESS: AUSTIN, TEXAS 78701 NATURE OF BUSINESS: FAMILY BUSINESS, POSITION, TITLE, ASSOCIATION: PARTICIPANT, START DATE OF RELATIONSHIP: 8/1/2010 NUMBER OF HOURS DEVOTED: 2 HOUR(S) ANNUALLY NUMBER OF HOURS DEVOTED DURING TRADING HOURS: 0 DUTIES: PASSIVE INCOME RECEIPT FROM OIL AND GAS I*113042 For profit or not for profit: Non-Profit Organization Name of outside business organization: Impact Austin Investment related: N Address of business: Austin, Texas 78755 Nature of business: Charitable Organization, Position, title, association: Advisory Board Member, Start date of relationship: 3/15/2018 Number of hours devoted: 20 hour(s) Monthly Number of hours devoted during trading hours: 5 Duties: Impact Austin is awomen's collective giving 501(c) 3 In this role fo Vice president--duties are: o expected to serve in a president-elect role Work closely with the President to ensure a smooth transition

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
ROBERT W. BAIRD & CO. INCORPORATED
ROBERT W. BAIRD & CO. INCORPORATED

BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS

CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(9/14/2021)
RR
California
(11/30/2020)
RR
Colorado
(11/30/2020)
RR
Florida
(11/30/2020)
RR
Georgia
(6/24/2021)
RR
Idaho
(11/30/2020)
RR
Illinois
(2/8/2023)
RR
Louisiana
(5/28/2026)
RR
Maryland
(11/30/2020)
RR
Massachusetts
(11/30/2020)
RR
Minnesota
(11/30/2020)
RR
Nevada
(6/17/2025)
RR
New Mexico
(11/30/2020)
RR
New York
(11/30/2020)
RR
North Carolina
(11/30/2020)
RR
Oklahoma
(11/30/2020)
RR
Oregon
(11/30/2020)
RR
Pennsylvania
(11/30/2020)
RR
Tennessee
(3/22/2023)
RR
Texas
(11/30/2020)
IAR
Texas
(11/30/2020)
RR
Utah
(3/16/2023)
RR
Washington
(11/30/2020)
RR
Wisconsin
(11/30/2020)
RR
Wyoming
(11/30/2020)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Jun 2012About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed May 2012About the Series 7 exam
FINRA
SRO Registrations
NYSE American LLC
SRO Registrations
Nasdaq Stock Market
SRO Registrations
New York Stock Exchange
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Susan Grant Palombo's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Susan Grant Palombo's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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Susan Grant Palombo
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