Sheila M. Falls

HOLDERNESS INVESTMENTS CO

Greensboro, NC 27408

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CRD#: 5995676

Professional summary

Sheila May Falls, CFP®, who also goes by Sheila May Noah, is a registered financial advisor currently at HOLDERNESS INVESTMENTS CO located in Greensboro, North Carolina.

Sheila is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2011. Sheila has worked at 5 firms and has passed the Series 63, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Sheila May Noah

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

NAME: SHEILA FALL, CPA ADDRESS: 334 YADKIN VALLEY ROAD, ADVANCE, NC 27006 START: 01/01/2012 #HRS/MO:8-10 DUTIES: ACCOUNTING SERVICES COMPENSATION: $20,000. Business Name: Holderness Asset Solutions, LLC Investment Related: No Address: 2102 N. Elm Street, Suite C Greensboro NC 27408 Nature of Business: Insurance services Position, Title or Relationship: Insurance Agent Start Date: 01/25/2017 Hours per month: 10% (or 16 hours) Hours per month during trading hours: 10% (16 hours) Duties: Works with clients through this company offering insurance services

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Sheila May Falls's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 1991

Experience

Current

November 9, 2017 - Present

HOLDERNESS INVESTMENTS CO

Office #1: 2102 N. Elm Street Suite C, Greensboro, NC 27408

RIA

CRD#: 106530

Greensboro, NC

Past

November 14, 2017 - December 6, 2023

INTERCAROLINA FINANCIAL SERVICES, INC.

CRD#: 19475

GREENSBORO, NC

Past

August 7, 2017 - October 13, 2017

PARK AVENUE SECURITIES LLC

RIA

CRD#: 46173

WINSTON-SALEM, NC

Past

July 19, 2017 - October 13, 2017

PARK AVENUE SECURITIES LLC

CRD#: 46173

WINSTON-SALEM, NC

Past

February 8, 2017 - July 17, 2017

INTERCAROLINA FINANCIAL SERVICES, INC.

CRD#: 19475

GREENSBORO, NC

Past

January 26, 2017 - June 30, 2017

HOLDERNESS INVESTMENTS CO

RIA

CRD#: 106530

GREENSBORO, NC

Past

April 21, 2016 - January 27, 2017

KESTRA ADVISORY SERVICES, LLC

RIA

CRD#: 283330

GREENSBORO, NC

Past

April 16, 2014 - September 22, 2016

KESTRA INVESTMENT SERVICES, LLC

RIA

CRD#: 42046

GREENSBORO, NC

Past

December 23, 2011 - January 27, 2017

KESTRA INVESTMENT SERVICES, LLC

CRD#: 42046

GREENSBORO, NC

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

HOLDERNESS INVESTMENTS CO

CRD#: 106530 / SEC#: 801-49875

RIA

Registered Investment Advisory firm - (8/14/1995 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

North Carolina
(11/9/2017)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

Series 63

Date: 2/9/2012

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 12/22/2011

General Securities Representative Examination

Current Firm

HOLDERNESS INVESTMENTS CO

CRD#: 106530 / SEC#: 801-49875

RIA

Registered Investment Advisory firm - (8/14/1995 Approved)

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Contact information

Main Address

2102 N. Elm Street Suite C, Greensboro, NC 27408

Mailing Address

Phone number

(336) 574-1400

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (5 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

HOLDERNESS FORM ADV PART 2A 2022 (3/26/2025)

Regulatory assets under management

Total Number of Accounts	750
AUM (Assets Under Management)	$ 621,038,355

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

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Sheila M. Falls

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Sheila May Falls's CRS (Customer Relationship Summary).

Certified licenses

Experience

INTERCAROLINA FINANCIAL SERVICES, INC.

PARK AVENUE SECURITIES LLC

PARK AVENUE SECURITIES LLC

INTERCAROLINA FINANCIAL SERVICES, INC.

HOLDERNESS INVESTMENTS CO

KESTRA ADVISORY SERVICES, LLC

KESTRA INVESTMENT SERVICES, LLC

KESTRA INVESTMENT SERVICES, LLC

Primary Firm SEC Registration

HOLDERNESS INVESTMENTS CO

State Registrations and Notice Filings

Exams

Series 63

Date: 2/9/2012

SIE

Date: 10/1/2018

Series 7

Date: 12/22/2011

Current Firm

HOLDERNESS INVESTMENTS CO

Contact information

SEC notice filing (5 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

HOLDERNESS INVESTMENTS CO

TRUST BUT VERIFY

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