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SF

Sheila M. Falls

HOLDERNESS INVESTMENTS CO
Greensboro, NC 27408
Some features on this profile are disabled
CRD#: 5995676
SF

Professional summary

Sheila May Falls, CFP®, who also goes by Sheila May Noah, is a registered financial advisor currently at HOLDERNESS INVESTMENTS CO located in Greensboro, North Carolina.

Sheila is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2011. Sheila has worked at 5 firms and has passed the Series 63, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?
Yes

Aliases

Sheila May Noah

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Sheila May Falls's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Certified Financial Planner

Start date: 1991

Experience

Current

November 9, 2017 - Present

HOLDERNESS INVESTMENTS CO

Office #1: 2102 N. Elm Street Suite C, Greensboro, NC 27408
RIA
CRD#: 106530
Greensboro, NC
Past

November 14, 2017 - December 6, 2023

INTERCAROLINA FINANCIAL SERVICES, INC.

BD
CRD#: 19475
GREENSBORO, NC
Past

August 7, 2017 - October 13, 2017

PARK AVENUE SECURITIES LLC

RIA
CRD#: 46173
WINSTON-SALEM, NC
Past

July 19, 2017 - October 13, 2017

PARK AVENUE SECURITIES LLC

BD
CRD#: 46173
WINSTON-SALEM, NC
Past

February 8, 2017 - July 17, 2017

INTERCAROLINA FINANCIAL SERVICES, INC.

BD
CRD#: 19475
GREENSBORO, NC
Past

January 26, 2017 - June 30, 2017

HOLDERNESS INVESTMENTS CO

RIA
CRD#: 106530
GREENSBORO, NC
Past

April 21, 2016 - January 27, 2017

KESTRA ADVISORY SERVICES, LLC

RIA
CRD#: 283330
GREENSBORO, NC
Past

April 16, 2014 - September 22, 2016

KESTRA INVESTMENT SERVICES, LLC

RIA
CRD#: 42046
GREENSBORO, NC
Past

December 23, 2011 - January 27, 2017

KESTRA INVESTMENT SERVICES, LLC

BD
CRD#: 42046
GREENSBORO, NC

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
HI
HOLDERNESS INVESTMENTS CO
HOLDERNESS INVESTMENTS CO

CRD#: 106530 / SEC#: 801-49875

RIA
Registered Investment Advisory firm - (8/14/1995 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
North Carolina
(11/9/2017)

Exams

State Security Law Exam
RR
Series 63
Date: 2/9/2012
Uniform Securities Agent State Law Examination
General Industry/Product Exam
RR
SIE
Date: 10/1/2018
Securities Industry Essentials Examination
General Industry/Product Exam
RR
Series 7
Date: 12/22/2011
General Securities Representative Examination

Current Firm

HI
HOLDERNESS INVESTMENTS CO
HOLDERNESS INVESTMENTS CO

CRD#: 106530 / SEC#: 801-49875

RIA
Registered Investment Advisory firm - (8/14/1995 Approved)
PREMIUM
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Trends, Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information

Main Address
2102 N. Elm Street Suite C, Greensboro, NC 27408
Mailing Address
Phone number
(336) 574-1400
Established
Firm type
Fiscal year end
# of Employees
8

SEC notice filing (5 States and Territories)

Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

HOLDERNESS FORM ADV PART 2A 2022 (3/26/2025)

Regulatory assets under management

Total Number of Accounts750
AUM (Assets Under Management)$ 621,038,355

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information

HOLDERNESS INVESTMENTS CO

CRD#: 106530Greensboro, NC 27408

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