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MR

Michael Ross

T.R.U.E. COASTAL CAPITAL
SAVANNAH, GA
·CRD# 5941473·15 years experience

Professional Summary

Michael Ross, who also goes by Michael D Ross, Michael D. Ross, is a registered financial advisor currently at T.R.U.E. COASTAL CAPITAL, LLC located in Savannah, Georgia and LEIGH BALDWIN & CO., LLC located in Savannah, Georgia. Michael is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2011. Michael has worked at 7 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Michael D Ross, Michael D. Ross

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

15 years in the financial services industry

Current & Past Employments

T.R.U.E. COASTAL CAPITAL, LLC·CRD# 281556
RIA
21 East York Street, Savannah, GA 31401
November 16, 2023 - Present
LEIGH BALDWIN & CO., LLC·CRD# 38751
RIA
BD
21 E York Street , Savannah, GA 31401
March 25, 2024 - Present
T.R.U.E. COASTAL CAPITAL, LLC·CRD# 281556
RIA
Savannah, GA
November 16, 2023 - October 20, 2025
MUTUAL ADVISORS, LLC·CRD# 167658
RIA
Rochester, NY
September 30, 2019 - December 13, 2023
NORTHLANDING FINANCIAL PARTNERS, LLC·CRD# 167055
RIA
Rochester, NY
January 6, 2017 - September 30, 2019
MUTUAL SECURITIES, INC.·CRD# 13092
BD
Rochester, NY
September 6, 2016 - March 26, 2024
WALL STREET FINANCIAL GROUP, INC.·CRD# 35830
BD
Rochester, NY
May 20, 2016 - September 2, 2016
NORTHLANDING FINANCIAL PARTNERS, LLC·CRD# 167055
RIA
Rochester, NY
May 16, 2016 - December 31, 2016
HIGH FALLS ADVISORS, INC.·CRD# 108678
RIA
Rochester, NY
September 5, 2013 - May 16, 2016
LEIGH BALDWIN & CO., LLC·CRD# 38751
BD
Rochester, NY
June 28, 2013 - May 23, 2016
WALL STREET FINANCIAL GROUP, INC.·CRD# 35830
BD
Rochester, NY
August 22, 2011 - June 28, 2013

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Current Firm

TC
T.R.U.E. COASTAL CAPITAL, LLC

COASTAL CAPITAL MANAGEMENT, LLC | T.R.U.E. COASTAL CAPITAL, LLC | T.R.U.E COASTAL CAPITAL, LLC

CRD#: 281556 / SEC#: 801-134913
RIA
Registered Investment Advisory firm - SEC (4/29/2025 Approved)
Georgia
Registered Investment Advisory firm - Georgia (5/22/2025 Terminated)
New York
Registered Investment Advisory firm - New York (5/22/2025 Terminated)
Texas
Registered Investment Advisory firm - Texas (8/8/2023 Conditional Restricted)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

21 East York Street, Savannah, GA 31401

Phone Number

(912) 234-3657

# of Employees

4

SEC notice filing (4 States and Territories)

Registered to provide investment advisory services in 4 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A BROCHURE (3/25/2026)

Regulatory Assets Under Management

Total Number of Accounts

416

AUM (Assets Under Management)

$124,109,371

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. Independent Insurance Agent, Sole Proprietor, Start: 12/08/11, Savannah, GA, Insurance Agent, Not Investment related, 10 hour per month, 1 hour per day during trading hours.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
TC
T.R.U.E. COASTAL CAPITAL, LLC

COASTAL CAPITAL MANAGEMENT, LLC | T.R.U.E. COASTAL CAPITAL, LLC | T.R.U.E COASTAL CAPITAL, LLC

CRD#: 281556 / SEC#: 801-134913
RIA
Registered Investment Advisory firm - SEC (4/29/2025 Approved)
Georgia
Registered Investment Advisory firm - Georgia (5/22/2025 Terminated)
New York
Registered Investment Advisory firm - New York (5/22/2025 Terminated)
Texas
Registered Investment Advisory firm - Texas (8/8/2023 Conditional Restricted)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Florida
(3/25/2024)
IAR
Georgia
(11/16/2023)
RR
Georgia
(3/25/2024)
RR
Maine
(3/25/2024)
RR
New York
(3/25/2024)
IAR
New York
(11/23/2025)
RR
Pennsylvania
(3/25/2024)
IAR
Texas
(7/2/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Oct 2011About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Aug 2011About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Michael Ross's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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