Elliott M. Appel
KINDNESS FINANCIAL PLANNING
Madison, WI
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CRD#: 5926520
Professional summary
Elliott Marvin Appel, CFP®, CLU® is a registered financial advisor currently at KINDNESS FINANCIAL PLANNING located in Madison, Wisconsin.
Elliott is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2012. Elliott has worked at 3 firms and has passed the Series 65 exam.
Question & Answer
What are your service offerings?
Insurance Planning
Investment Planning
Tax Planning
Life Transitions
Elder Care
Comprehensive Financial Planni...
Retirement Planning
Do you have an area of expertise or specialization?
Charitable Giving
Estate & Generational Planning...
Financial Psychology/Coaching
Retirement Planning & Distribu...
Socially Responsible Investmen...
Tax Planning
What is your minimum asset requirement?
500K
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
(1) Elliott M. Appel, insurance agent. Investment-related: Yes. Address: Madison, WI. Nature: Insurance reviews and guidance as part of financial plan. Position: Financial planner. Start date: Sept. 2021. Approximate number of hours per month: 2. Approximate number of hours per month during securities trading hours: 2. Duties: Currently hold insurance license in State of Wisconsin and provide reviews and guidance to clients regarding insurance needs; however, do not sell insurance products. (2) Name: italkaboutmoney.com. Investment-related: No. Address: Madison, WI. Nature: Educational and informational blog. Position: Content writer. Start date: 07/2020. Approximate number of hours per month: 12. Approximate number of hours per month during securities trading hours: 0. Duties: Write educational content for blog regarding personal finance. (3) Name: ME and Money podcast. Investment-related: No. Address: Madison, WI. Nature: Educational and informational podcast. Position: Podcast host. Start date: 5/2024. Approximate number of hours per month: 1-5. Approximate number of hours per month during securities trading hours: 4. Duties: Host educational podcast regarding personal finance. (4) Name: Elliott M. Appel, author. Investment-related: No. Address: Madison, WI. Nature: Non-fiction books. Position: Author or contributing author. Start date: 09/2021. Approximate number of hours per month: 2. Approximate number of hours per month during securities trading hours: 0. Duties: Write non-fiction content for publication regarding financial literacy, financial planning, and other topics. Publications include: "More Than Money: Real Life Stories of Financial Planning" (contributing author), and "Money Lessons for Change: What They Should Have Taught You in School" (author). In progress is a book about financial considerations for caregivers. (5) Name: Savvy Ladies. Investment-related: Yes. Address: www.savvyladies.org, New York, NY. Nature: 501(c)(3) Nonprofit Organization. Position: Volunteer. Start date: 09/2022. Approximate number of hours per month: 1-5. Approximate number of hours per month during securities trading hours: 0. Duties: Provide pro-bono financial education and coaching. (6) Name: Wings for Widows. Investment-related: Yes. Address: www.wingsforwidows.org, 290 Peavey Road, Wayzata, MN 55391. Nature: 501(c)(3) Nonprofit Organization. Position: Volunteer. Start date: 09/2022. Approximate number of hours per month: 1-5. Approximate number of hours per month during securities trading hours: 0. Duties: Provide pro-bono financial education and coaching.
CRS (Client Relationship Summary) - RIA
Click below to view Elliott Marvin Appel's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2015
Experience
Current
September 24, 2021 - Present
KINDNESS FINANCIAL PLANNING
RIA
CRD#: 316923
Madison, WI
Past
October 3, 2015 - December 15, 2017
DIRECTIONAL FINANCIAL SERVICES
RIA
CRD#: 171903
SEATTLE, WA
Past
July 31, 2012 - September 7, 2021
EMPIRICAL WEALTH MANAGEMENT
RIA
CRD#: 152622
SEATTLE, WA
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.Highlighted states indicate IAR registrations
IAR
California(7/1/2025)
IAR
Washington(1/19/2022)
IAR
Wisconsin(9/24/2021)
Current Firm
KINDNESS FINANCIAL PLANNING
KINDNESS FINANCIAL PLANNING | KINDNESS FINANCIAL PLANNING, LLC
CRD#: 316923 / SEC#:
California
Registered Investment Advisory firm - (7/1/2025 Approved)Washington
Registered Investment Advisory firm - (1/19/2022 Approved)Wisconsin
Registered Investment Advisory firm - (9/24/2021 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
Madison, WI
Mailing Address
6666 Odana Road #143, Madison, WI 53719
Phone number
(206) 651-5097
Established
Firm type
Fiscal year end
# of Employees
1
Regulatory assets under management
| Total Number of Accounts | 90 |
| AUM (Assets Under Management) | $ 33,989,626 |
Red Flags
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