Seth L. Merrill

THE NORDEN GROUP LLC

Provo, UT 84604

Some features on this profile are disabled

CRD#: 5893913

Professional summary

Seth Larson Merrill, CFP®, who also goes by Seth Merrill, is a registered financial advisor currently at THE NORDEN GROUP LLC located in Provo, Utah.

Seth is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2011. Seth has worked at 4 firms and has passed the Series 66 and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Seth Merrill

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. 06/2014; The Norden Group, Partner; INVESTMENT RELATED;LIFE INSURANCE AND ANNUITY SALES; AGENT; DURING TRADING HOURS; OWNER; 160 HRS PER MONTH NON-VARIABLE INSURANCE SALES (FIXED LIFE, HEALTH) 2. 5/4/2018; PLV, INC; BOARD MEMBER; PERSONAL LLC FOR TAX PURPOSES

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Seth Larson Merrill's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2012

Experience

Current

March 15, 2023 - Present

THE NORDEN GROUP LLC

Office #1: 5255 N Edgewood Drive Suite 225, Provo, UT 84604

RIA

CRD#: 323988

Provo, UT

Past

March 2, 2018 - June 28, 2023

TOWNSQUARE CAPITAL, LLC

RIA

CRD#: 288576

Provo, UT

Past

June 17, 2014 - March 21, 2018

ALLEGIS INVESTMENT ADVISORS, LLC

RIA

CRD#: 157314

OREM, UT

Past

December 2, 2011 - May 8, 2014

ONEAMERICA SECURITIES, INC.

RIA

CRD#: 4173

OREM, UT

Past

September 16, 2011 - May 8, 2014

ONEAMERICA SECURITIES, INC.

CRD#: 4173

OREM, UT

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

THE NORDEN GROUP LLC

CRD#: 323988 / SEC#: 801-127137

RIA

Registered Investment Advisory firm - (1/5/2023 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Texas
(8/31/2023)

IAR

Utah
(3/15/2023)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 66

Date: 12/1/2011

Uniform Combined State Law Examination

General Industry/Product Exam

Series 7

Date: 9/15/2011

General Securities Representative Examination

Current Firm

THE NORDEN GROUP LLC

CRD#: 323988 / SEC#: 801-127137

RIA

Registered Investment Advisory firm - (1/5/2023 Approved)

Upgrade to AdvisorCheck Premium

Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.

Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.

See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information

Main Address

5255 N Edgewood Drive Suite 225, Provo, UT 84604

Mailing Address

Phone number

(801) 331-5511

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (28 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

THE NORDEN GROUP LLC ADV BROCHURE (7/15/2025)

Regulatory assets under management

Total Number of Accounts	3,913
AUM (Assets Under Management)	$ 1,739,496,789

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Similar Advisors

Reuben Rowley

EAGLE STRATEGIES LLC

IAR

AMERICAN FORK, UT

Why Advisor Check

We're Here To Help

Advisor Monitoring

Firm Stability Insights

Seth L. Merrill

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Seth Larson Merrill's CRS (Customer Relationship Summary).

Certified licenses

Experience

THE NORDEN GROUP LLC

TOWNSQUARE CAPITAL, LLC

ALLEGIS INVESTMENT ADVISORS, LLC

ONEAMERICA SECURITIES, INC.

ONEAMERICA SECURITIES, INC.

Primary Firm SEC Registration

THE NORDEN GROUP LLC

State Registrations and Notice Filings

Exams

Series 66

Date: 12/1/2011

Series 7

Date: 9/15/2011

Current Firm

THE NORDEN GROUP LLC

Contact information

SEC notice filing (28 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

THE NORDEN GROUP LLC

TRUST BUT VERIFY

Similar Advisors