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Seth Larson Merrill

CFP®
THE NORDEN GROUP
PROVO, UT
·CRD# 5893913·15 years experience

Professional Summary

Seth Larson Merrill, CFP®, who also goes by Seth Merrill, is a registered financial advisor currently at THE NORDEN GROUP LLC located in Provo, Utah. Seth is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2011. Seth has worked at 4 firms and has passed the Series 66 and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Seth Merrill

Blog Corner

More Resources

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2012

Years of Experience

15 years in the financial services industry

Current & Past Employments

Current

THE NORDEN GROUP LLCCurrent·CRD# 323988
RIA
5255 N Edgewood Drive Suite 225, Provo, UT 84604
March 15, 2023 - Present

Past

TOWNSQUARE CAPITAL, LLCPast·CRD# 288576
RIA
Provo, UT
March 2, 2018 - June 28, 2023
ALLEGIS INVESTMENT ADVISORS, LLCPast·CRD# 157314
RIA
Orem, UT
June 17, 2014 - March 21, 2018
ONEAMERICA SECURITIES, INC.Past·CRD# 4173
RIA
Orem, UT
December 2, 2011 - May 8, 2014
ONEAMERICA SECURITIES, INC.Past·CRD# 4173
BD
Orem, UT
September 16, 2011 - May 8, 2014

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Current Firm

TN
THE NORDEN GROUP LLC

THE NORDEN GROUP LLC

CRD#: 323988 / SEC#: 801-127137
RIA
Registered Investment Advisory firm - SEC (1/5/2023 Approved)

Contact Information

Main Address

5255 N Edgewood Drive Suite 225, Provo, UT 84604

Phone Number

(801) 331-5511

# of Employees

30

SEC notice filing (28 States and Territories)

Registered to provide investment advisory services in 28 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

THE NORDEN GROUP LLC ADV BROCHURE (2/2/2026)

Regulatory Assets Under Management

Total Number of Accounts

4,220

AUM (Assets Under Management)

$1,967,944,101

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. INSURANCE AGENT; YES; 5255 N EDGEWOOD DRIVE PROVO, UT 84604; LIFE INSURANCE AND ANNUITY SALES; AGENT; 06/2014; 160 HRS PER MONTH; 150 HRS MONTH DURING TRADING HOURS; NON-VARIABLE INSURANCE SALES (FIXED LIFE, HEALTH) . 2. PLV, INC; Yes; 249 N 350 W Vineyard, UT 84059; PERSONAL LLC FOR TAX PURPOSES; BOARD MEMBER; BOARD MEMBER; 5/4/2018; 0/MONTH; 0/MONTH DURING SERCURITES HOURS; PERSONAL PASS THROUGH FOR TAX PURPOSES.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
TN
THE NORDEN GROUP LLC

THE NORDEN GROUP LLC

CRD#: 323988 / SEC#: 801-127137
RIA
Registered Investment Advisory firm - SEC (1/5/2023 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Texas
(8/31/2023)
IAR
Utah
(3/15/2023)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Dec 2011About the Series 66 exam

Series 7 — General Securities Representative Examination

Passed Sep 2011About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Seth Larson Merrill's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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