Keith Edmond Prince
CFP®Professional Summary
Keith Edmond Prince, CFP®, who also goes by Keith E Prince, is a registered financial advisor currently at HORAN WEALTH, LLC located in Cincinnati, Ohio and M HOLDINGS SECURITIES, INC. located in Cincinnati, Ohio. Keith is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2010. Keith has worked at 6 firms and has passed the Series 66, Series 63, SIE, Series 7, Series 9 and...
At a Glance
Fiduciary Standard
Fee Structure
Account Minimum
Active Clients
Fiduciary Standard
Fee Structure
Account Minimum
Active Clients
Other Aliases
Keith E Prince
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Videos & Posts
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Contact Information
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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.
Disclosures on record.
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.
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Credentials
Years of Experience
16 years in the financial services industry
Current & Past Employments
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Current Firm
HORAN WEALTH, LLC
Contact Information
Main Address
8044 Montgomery Rd, Ste 640, Cincinnati, OH 45236Phone Number
(513) 745-0707# of Employees
32SEC notice filing (35 States and Territories)
Registered to provide investment advisory services in 35 US states and territories.
Documents
Part 2 Brochures
Regulatory Assets Under Management
Total Number of Accounts
2,817AUM (Assets Under Management)
$1,470,000,000Similar Advisors
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Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
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Primary Firm SEC Registration
HORAN WEALTH, LLC
State Registrations and Notice Filings
(2/28/2025)
(2/28/2025)
(7/8/2025)
(2/28/2025)
(7/10/2025)
Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.
Exams
Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.
Series 9 — General Securities Sales Supervisor - Options Module Examination
Passed May 2016About the Series 9 examSeries 10 — General Securities Sales Supervisor - General Module Examination
Passed Apr 2016About the Series 10 examSRO Registrations
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CRS (Client Relationship Summary) - RIA
Click below to view Keith Edmond Prince's CRS (Customer Relationship Summary).
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