Robert S. Rice

GENERATIONAL WEALTH ADVISORS

Richardson, TX 75080

Some features on this profile are disabled

CRD#: 5766631

Professional summary

Robert Scott Rice Jr., who also goes by Rob Rice, Robbie Rice, Robert Scott Rice Jr, Robert Scott Rice, Robert Scott Rice Jr, is a registered financial advisor currently at GENERATIONAL WEALTH ADVISORS located in Richardson, Texas.

Robert is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2011. Robert has worked at 5 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 6, Series 9 and Series 10 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Rob Rice | Robbie Rice | Robert Scott Rice Jr | Robert Scott Rice | Robert Scott Rice Jr

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert Scott Rice Jr.'s CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

March 22, 2026 - Present

GENERATIONAL WEALTH ADVISORS

Office #1: 3400 n. central expy Suite 100, Richardson, TX 75080

RIA

CRD#: 135145

Richardson, TX

Past

April 19, 2017 - February 12, 2026

CHARLES SCHWAB & CO., INC.

CRD#: 5393

Westlake, TX

Past

September 18, 2014 - March 7, 2017

GRAND FINANCIAL, INC.

CRD#: 19571

ADDISON, TX

Past

January 1, 2012 - May 9, 2014

HINES PRIVATE WEALTH SOLUTIONS LLC

CRD#: 128145

HOUSTON, TX

Past

September 23, 2011 - December 9, 2011

FIRST COMMAND BROKERAGE SERVICES, INC.

RIA

CRD#: 3641

PLANO, TX

Past

July 20, 2011 - December 9, 2011

FIRST COMMAND BROKERAGE SERVICES, INC.

CRD#: 3641

PLANO, TX

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

GENERATIONAL WEALTH ADVISORS

GENERATIONAL WEALTH ADVISORS | TALIS ADVISORY SERVICES, LLC

CRD#: 135145 / SEC#: 801-67609

RIA

Registered Investment Advisory firm - (3/2/2007 Approved)

California

Registered Investment Advisory firm - (3/5/2007 Terminated)

Louisiana

Registered Investment Advisory firm - (3/8/2007 Terminated)

Texas

Registered Investment Advisory firm - (3/8/2007 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Texas
(3/22/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 9/9/2011

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 8/3/2011

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 12/27/2011

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 7/19/2011

Investment Company Products/Variable Contracts Representative Examination

Principal/Supervisory Exam

Series 9

Date: 11/29/2018

General Securities Sales Supervisor - Options Module Examination

Principal/Supervisory Exam

Series 10

Date: 10/11/2018

General Securities Sales Supervisor - General Module Examination

Current Firm

GENERATIONAL WEALTH ADVISORS

GENERATIONAL WEALTH ADVISORS | TALIS ADVISORY SERVICES, LLC

CRD#: 135145 / SEC#: 801-67609

RIA

Registered Investment Advisory firm - (3/2/2007 Approved)

California

Registered Investment Advisory firm - (3/5/2007 Terminated)

Louisiana

Registered Investment Advisory firm - (3/8/2007 Terminated)

Texas

Registered Investment Advisory firm - (3/8/2007 Terminated)

PREMIUM

Stay ahead of every change that matters. Proactive intelligence on your advisors, before issues escalate.

Biweekly Pulse, AutomaticallyScheduled alerts keep you informed without lifting a finger.

Catch Firm Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.

Trends, Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information

Main Address

3400 North Central Expressway Suite 100, Richardson, TX 75080

Mailing Address

Phone number

(972) 378-1795

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (9 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

GENERATIONAL WEALTH ADVISORS FORM ADV PART 2A (10/14/2025)

Regulatory assets under management

Total Number of Accounts	576
AUM (Assets Under Management)	$ 392,535,549

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Similar Advisors

Kenneth Hopkins

ORION WEALTH MANAGEMENT LLC

IAR

RICHARDSON, TX

David Alvarez

EDWARD JONES

IAR

Grapevine, TX

Jonathan Meaney

RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC

IAR

DALLAS, TX

We're Here To Help

Advisor Monitoring

Firm Stability Insights

Robert S. Rice

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert Scott Rice Jr.'s CRS (Customer Relationship Summary).

Certified licenses

Experience

GENERATIONAL WEALTH ADVISORS

CHARLES SCHWAB & CO., INC.

GRAND FINANCIAL, INC.

HINES PRIVATE WEALTH SOLUTIONS LLC

FIRST COMMAND BROKERAGE SERVICES, INC.

FIRST COMMAND BROKERAGE SERVICES, INC.

Primary Firm SEC Registration

GENERATIONAL WEALTH ADVISORS

State Registrations and Notice Filings

Exams

Series 65

Date: 9/9/2011

Series 63

Date: 8/3/2011

SIE

Date: 10/1/2018

Series 7

Date: 12/27/2011

Series 6

Date: 7/19/2011

Series 9

Date: 11/29/2018

Series 10

Date: 10/11/2018

Current Firm

GENERATIONAL WEALTH ADVISORS

Contact information

SEC notice filing (9 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

GENERATIONAL WEALTH ADVISORS

TRUST BUT VERIFY

Similar Advisors