Eric J. Sale

LVZ

Holland, MI 49423

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CRD#: 5720093

Professional summary

Eric J Sale, ChFC® is a registered financial advisor currently at LVZ, INC. located in Holland, Michigan and HARBOUR INVESTMENTS, INC. located in Holland, Michigan.

Eric is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2010. Eric has worked at 3 firms and has passed the Series 66, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) "LVZ, Inc",Is Investment Related,,Investment Management,IAR,2009-09-16,160 hours per month,120 hours per month during trading hours,Salary Compensation,"Work with reps of LVZ, Inc, as well as assisting direct clients of LVZ, Inc."

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Eric J Sale's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

ChFC^®

Chartered Financial Consultant

Experience

Current

December 27, 2018 - Present

LVZ, INC.

Office #1: 240 S. River Avenue, Holland, MI 49423

RIA

CRD#: 124228

Holland, MI

Current

December 18, 2018 - Present

HARBOUR INVESTMENTS, INC.

Office #1: 240 S River Ave, Holland, MI 49423

RIA

CRD#: 19258

Holland, MI

Past

March 6, 2012 - December 31, 2016

NEXT FINANCIAL GROUP, INC.

RIA

CRD#: 46214

HOLLAND, MI

Past

April 26, 2010 - December 31, 2016

NEXT FINANCIAL GROUP, INC.

CRD#: 46214

HOLLAND, MI

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

LVZ, INC.

CRD#: 124228 / SEC#: 801-66772

RIA

Registered Investment Advisory firm - (5/17/2006 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Michigan
(12/21/2018)

IAR

Michigan
(12/27/2018)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 9/17/2010

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 12/31/2016

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 4/22/2010

General Securities Representative Examination

SRO Registrations

FINRA

Current Firm

LVZ, INC.

CRD#: 124228 / SEC#: 801-66772

RIA

Registered Investment Advisory firm - (5/17/2006 Approved)

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Contact information

Main Address

240 South River Avenue, Holland, MI 49423

Mailing Address

Phone number

(616) 394-4994

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (26 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

LVZ, INC ADV PART 2A (11/13/2025)

Regulatory assets under management

Total Number of Accounts	5,242
AUM (Assets Under Management)	$ 969,207,213

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Eric J. Sale

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Eric J Sale's CRS (Customer Relationship Summary).

Certified licenses

Experience

HARBOUR INVESTMENTS, INC.

NEXT FINANCIAL GROUP, INC.

NEXT FINANCIAL GROUP, INC.

Primary Firm SEC Registration

LVZ, INC.

State Registrations and Notice Filings

Exams

Series 66

Date: 9/17/2010

SIE

Date: 12/31/2016

Series 7

Date: 4/22/2010

FINRA

Current Firm

LVZ, INC.

Contact information

SEC notice filing (26 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

LVZ, INC.

TRUST BUT VERIFY

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