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HL

Heather Joy Lovallo

WRENNE FINANCIAL PLANNING
Pace, FL
·CRD# 5676729·17 years experience

Professional Summary

Heather Joy Lovallo, who also goes by Heather J Lovallo, Heather Joy Lovallo Peterson, Heather Joy Lovallo-mize, Heather Joy Lovallo Peterson, is a registered financial advisor currently at WRENNE FINANCIAL PLANNING LLC located in Pace, Florida. Heather is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2009. Heather has worked at 2 firms and has passed the Series 63, Series 65 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Heather J Lovallo, Heather Joy Lovallo Peterson, Heather Joy Lovallo-Mize, Heather Joy Lovallo Peterson

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

17 years in the financial services industry

Current & Past Employments

WRENNE FINANCIAL PLANNING LLC·CRD# 173029
RIA
Pace, FL
February 28, 2024 - Present
FIRST COMMAND BROKERAGE SERVICES, INC.·CRD# 3641
RIA
San Diego, CA
August 7, 2009 - August 28, 2013
FIRST COMMAND BROKERAGE SERVICES, INC.·CRD# 3641
BD
San Diego, CA
July 13, 2009 - August 28, 2013

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Current Firm

WRENNE FINANCIAL PLANNING LLC
WRENNE FINANCIAL PLANNING LLC

WRENNE FINANCIAL PLANNING LLC

CRD#: 173029 / SEC#: 801-124952
RIA
Registered Investment Advisory firm - SEC (5/5/2022 Approved)
Alabama
Registered Investment Advisory firm - Alabama (5/9/2022 Terminated)
California
Registered Investment Advisory firm - California (6/8/2022 Terminated)
Colorado
Registered Investment Advisory firm - Colorado (5/9/2022 Terminated)
Florida
Registered Investment Advisory firm - Florida (5/9/2022 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (5/24/2022 Terminated)
Illinois
Registered Investment Advisory firm - Illinois (5/9/2022 Terminated)
Indiana
Registered Investment Advisory firm - Indiana (5/10/2022 Terminated)
Kentucky
Registered Investment Advisory firm - Kentucky (5/9/2022 Terminated)
Louisiana
Registered Investment Advisory firm - Louisiana (5/10/2022 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (5/18/2022 Terminated)
New York
Registered Investment Advisory firm - New York (5/9/2022 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (5/20/2022 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (5/9/2022 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (5/18/2022 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (5/9/2022 Terminated)
Texas
Registered Investment Advisory firm - Texas (5/9/2022 Terminated)
Virginia
Registered Investment Advisory firm - Virginia (5/10/2022 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

Lexington, KY

Phone Number

(859) 538-6044

# of Employees

11

SEC notice filing (30 States and Territories)

Registered to provide investment advisory services in 30 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2 (4/23/2026)

Regulatory Assets Under Management

Total Number of Accounts

2,351

AUM (Assets Under Management)

$297,914,898

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Cornerstone Baptist Church; Pace, FL; Not Investment-Related; Since 9/1/2025; Finance Committee Member; New Christian Church Planted; Advise on church budget & approve spending requests; Devotes 2 hours per week.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
WRENNE FINANCIAL PLANNING LLC
WRENNE FINANCIAL PLANNING LLC

WRENNE FINANCIAL PLANNING LLC

CRD#: 173029 / SEC#: 801-124952
RIA
Registered Investment Advisory firm - SEC (5/5/2022 Approved)
Alabama
Registered Investment Advisory firm - Alabama (5/9/2022 Terminated)
California
Registered Investment Advisory firm - California (6/8/2022 Terminated)
Colorado
Registered Investment Advisory firm - Colorado (5/9/2022 Terminated)
Florida
Registered Investment Advisory firm - Florida (5/9/2022 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (5/24/2022 Terminated)
Illinois
Registered Investment Advisory firm - Illinois (5/9/2022 Terminated)
Indiana
Registered Investment Advisory firm - Indiana (5/10/2022 Terminated)
Kentucky
Registered Investment Advisory firm - Kentucky (5/9/2022 Terminated)
Louisiana
Registered Investment Advisory firm - Louisiana (5/10/2022 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (5/18/2022 Terminated)
New York
Registered Investment Advisory firm - New York (5/9/2022 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (5/20/2022 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (5/9/2022 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (5/18/2022 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (5/9/2022 Terminated)
Texas
Registered Investment Advisory firm - Texas (5/9/2022 Terminated)
Virginia
Registered Investment Advisory firm - Virginia (5/10/2022 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Florida
(2/28/2024)
IAR
Texas
(5/7/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Aug 2009About the Series 63 exam

Series 65 — Uniform Investment Adviser Law Examination

Passed Jul 2009About the Series 65 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Jul 2009About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Heather Joy Lovallo's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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