Franco S. La Marca

ALLIANCEBERNSTEIN L.P.

CHICAGO, IL 60606

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CRD#: 5592579

Professional summary

Franco S La Marca, who also goes by Franco La Marca, is a registered financial advisor currently at ALLIANCEBERNSTEIN L.P. located in Chicago, Illinois and SANFORD C. BERNSTEIN & CO., LLC located in Chicago, Illinois.

Franco is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2008. Franco has worked at 7 firms and has passed the Series 66, SIE, Series 31 and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Franco La Marca

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Franco S La Marca's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

March 9, 2018 - Present

ALLIANCEBERNSTEIN L.P.

Office #1: 227 West Monroe Street 7th Fl, Chicago, IL 60606

RIA

CRD#: 108477

CHICAGO, IL

Current

March 1, 2018 - Present

SANFORD C. BERNSTEIN & CO., LLC

Office #1: 227 West Monroe Street Suite 5900, Chicago, IL 60606

RIA

CRD#: 104474

Chicago, IL

Past

July 19, 2016 - January 5, 2018

CHARLES SCHWAB & CO., INC.

RIA

CRD#: 5393

Winnetka, IL

Past

July 19, 2016 - January 5, 2018

CHARLES SCHWAB & CO., INC.

CRD#: 5393

Winnetka, IL

Past

November 15, 2010 - June 30, 2016

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

RIA

CRD#: 7691

CHICAGO, IL

Past

November 15, 2010 - June 30, 2016

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

CRD#: 7691

CHICAGO, IL

Past

September 29, 2009 - October 11, 2010

MORGAN STANLEY

RIA

CRD#: 149777

CHICAGO, IL

Past

September 29, 2009 - October 11, 2010

MORGAN STANLEY

CRD#: 149777

CHICAGO, IL

Past

February 11, 2009 - November 12, 2010

HOWE BARNES CAPITAL MANAGEMENT, INC.

RIA

CRD#: 110715

CHICAGO, IL

Past

November 24, 2008 - October 16, 2009

HOWE BARNES HOEFER & ARNETT, INC.

CRD#: 2240

CHICAGO, IL

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

ALLIANCEBERNSTEIN L.P.

ALLIANCE CAPITAL MANAGEMENT L P | ALLIANCEBERNSTEIN L.P.

CRD#: 108477 / SEC#: 801-56720

RIA

Registered Investment Advisory firm - (8/13/1999 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Arizona
(11/26/2025)

California
(8/10/2022)

Colorado
(7/27/2018)

District of Columbia
(7/26/2019)

IAR

District of Columbia
(8/13/2019)

Florida
(4/15/2021)

IAR

Florida
(4/28/2021)

Georgia
(4/8/2025)

Illinois
(3/1/2018)

IAR

Illinois
(3/9/2018)

Indiana
(5/8/2020)

Maryland
(5/15/2024)

Michigan
(4/30/2020)

Minnesota
(5/20/2019)

Missouri
(11/29/2021)

Nevada
(3/24/2022)

New Jersey
(8/12/2022)

New York
(10/6/2025)

North Carolina
(2/6/2020)

Ohio
(12/21/2021)

Rhode Island
(8/10/2022)

Texas
(10/28/2022)

IAR

Texas
(10/8/2023)

Washington
(12/14/2021)

Wisconsin
(7/27/2018)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 2/6/2009

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 31

Date: 5/18/2018

Futures Managed Funds Examination

General Industry/Product Exam

Series 7

Date: 11/21/2008

General Securities Representative Examination

SRO Registrations

FINRA

Current Firm

ALLIANCEBERNSTEIN L.P.

ALLIANCE CAPITAL MANAGEMENT L P | ALLIANCEBERNSTEIN L.P.

CRD#: 108477 / SEC#: 801-56720

RIA

Registered Investment Advisory firm - (8/13/1999 Approved)

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Contact information

Main Address

501 Commerce Street, Nashville, TN 37203

Mailing Address

Phone number

(615) 622-0000

Established

Firm type

Fiscal year end

# of Employees

3,994

SEC notice filing (51 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

PRIVATE CLIENT FORM ADV BROCHURE (3/28/2025)

INSTITUTIONAL FORM ADV BROCHURE (3/28/2025)

Regulatory assets under management

Total Number of Accounts	68,593
AUM (Assets Under Management)	$ 709,162,000,000

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
12/19/2025	Cover Page	Report
11/25/2024	Cover Page	Report
10/27/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Franco S. La Marca

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Franco S La Marca's CRS (Customer Relationship Summary).

Certified licenses

Experience

SANFORD C. BERNSTEIN & CO., LLC

CHARLES SCHWAB & CO., INC.

CHARLES SCHWAB & CO., INC.

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

MORGAN STANLEY

MORGAN STANLEY

HOWE BARNES CAPITAL MANAGEMENT, INC.

HOWE BARNES HOEFER & ARNETT, INC.

Primary Firm SEC Registration

ALLIANCEBERNSTEIN L.P.

State Registrations and Notice Filings

Exams

Series 66

Date: 2/6/2009

SIE

Date: 10/1/2018

Series 31

Date: 5/18/2018

Series 7

Date: 11/21/2008

FINRA

Current Firm

ALLIANCEBERNSTEIN L.P.

Contact information

SEC notice filing (51 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

ALLIANCEBERNSTEIN L.P.

TRUST BUT VERIFY

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