Keagan W. Rushmore

J. W. COLE ADVISORS

Grand Rapids, MI 49546

Some features on this profile are disabled

CRD#: 5565755

Professional summary

Keagan W Rushmore MBA, who also goes by Keagan W Rushmore, is a registered financial advisor currently at J. W. COLE ADVISORS, INC. located in Grand Rapids, Michigan and J.W. COLE FINANCIAL, INC. located in Grand Rapids, Michigan.

Keagan is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2009. Keagan has worked at 4 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Keagan W Rushmore

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) L2 ADVISORS, LLC; Financial Planning & Consulting, Investments, Insurance; Not investment related; 2674 KRAFT AVE SE, GRAND RAPIDS MI 49546; Co-Founder & CEO; Managerial and strategic work, client service, investment and insurance related activities, financial planning & consulting; Start 6/2008; 200 hours/month, 120 hours/month during trading. (2) GREAT LAKES TAX TEAM LLC; Tax preparation & Related Services; Not investment related; 2674 KRAFT AVE SE GRAND RAPIDS MI 49546; Co-Founder & CEO; START 11/2011. Managing and strategic work, client service, communication with CPAs who prepare client taxes; 5 hours/month, 5 hours/month during trading. (3) L2 Advisors LLC; DBA; Financial Planning, Securities, Insurance, Biz Equity; Investment related; 2674 Kraft Ave SE, Grand Rapids, MI 49546; Financial Planner, Co-Founder & CEO; Start 6/2006; 300 hours/month, 160 hours/month during trading.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Keagan W Rushmore MBA's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

September 3, 2025 - Present

J. W. COLE ADVISORS, INC.

Office #1: 2674 Kraft Ave Se Grand Rapids Mi 49546, Grand Rapids, MI 49546

RIA

CRD#: 112294

Grand Rapids, MI

Current

September 3, 2025 - Present

J.W. COLE FINANCIAL, INC.

Office #1: 2674 Kraft Ave Se, Grand Rapids, MI 49546

CRD#: 124583

Grand Rapids, MI

Past

November 4, 2016 - September 8, 2025

USA FINANCIAL SECURITIES LLC

RIA

CRD#: 103857

GRAND RAPIDS, MI

Past

November 4, 2016 - September 8, 2025

USA FINANCIAL SECURITIES LLC

CRD#: 103857

GRAND RAPIDS, MI

Past

January 26, 2010 - December 2, 2016

PLANMEMBER SECURITIES CORPORATION

RIA

CRD#: 11869

GRAND RAPIDS, MI

Past

June 8, 2009 - January 12, 2010

PLANMEMBER SECURITIES CORPORATION

RIA

CRD#: 11869

GRAND RAPIDS, MI

Past

March 17, 2009 - December 2, 2016

PLANMEMBER SECURITIES CORPORATION

CRD#: 11869

GRAND RAPIDS, MI

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

J. W. COLE ADVISORS, INC.

CRD#: 112294 / SEC#: 801-60722

RIA

Registered Investment Advisory firm - (11/23/2001 Approved)

Arizona

Registered Investment Advisory firm - (12/4/2001 Terminated)

Florida

Registered Investment Advisory firm - (12/5/2001 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Colorado
(9/3/2025)

Florida
(9/3/2025)

Hawaii
(9/3/2025)

Idaho
(9/3/2025)

Michigan
(9/3/2025)

IAR

Michigan
(9/3/2025)

Ohio
(9/3/2025)

Oregon
(10/30/2025)

Pennsylvania
(9/3/2025)

Tennessee
(9/3/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 65

Date: 6/5/2009

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 3/31/2009

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 3/16/2009

General Securities Representative Examination

SRO Registrations

FINRA

Current Firm

J. W. COLE ADVISORS, INC.

CRD#: 112294 / SEC#: 801-60722

RIA

Registered Investment Advisory firm - (11/23/2001 Approved)

Arizona

Registered Investment Advisory firm - (12/4/2001 Terminated)

Florida

Registered Investment Advisory firm - (12/5/2001 Terminated)

Upgrade to AdvisorCheck Premium

Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.

Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.

See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information

Main Address

4301 Anchor Plaza Parkway Suite 450, Tampa, FL 33634

Mailing Address

Phone number

(813) 935-6776

Established

Firm type

Fiscal year end

# of Employees

512

SEC notice filing (52 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

WRAP FEE PROGRAM (3/28/2025)

JWCA 2A (3/28/2025)

Regulatory assets under management

Total Number of Accounts	29,614
AUM (Assets Under Management)	$ 7,195,237,282

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Similar Advisors

Scott Davison

WEALTHCARE CAPITAL MANAGEMENT LLC

IAR

GRAND RAPIDS, MI

We're Here To Help

Advisor Monitoring

Firm Stability Insights

Keagan W. Rushmore

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Keagan W Rushmore MBA's CRS (Customer Relationship Summary).

Certified licenses

Experience

J.W. COLE FINANCIAL, INC.

USA FINANCIAL SECURITIES LLC

USA FINANCIAL SECURITIES LLC

PLANMEMBER SECURITIES CORPORATION

PLANMEMBER SECURITIES CORPORATION

PLANMEMBER SECURITIES CORPORATION

Primary Firm SEC Registration

J. W. COLE ADVISORS, INC.

State Registrations and Notice Filings

Exams

Series 65

Date: 6/5/2009

Series 63

Date: 3/31/2009

SIE

Date: 10/1/2018

Series 7

Date: 3/16/2009

FINRA

Current Firm

J. W. COLE ADVISORS, INC.

Contact information

SEC notice filing (52 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

J. W. COLE ADVISORS, INC.

TRUST BUT VERIFY

Similar Advisors