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Laird Wallace Hepburn
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Laird Wallace Hepburn

CFP®
BSG ADVISERS
APEX, NC
·CRD# 5484767·18 years experience

Professional Summary

Laird Wallace Hepburn, CFP®, who also goes by Laird W Hepburn, is a registered financial advisor currently at BSG ADVISERS located in Apex, North Carolina. Laird is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2008. Laird has worked at 4 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Laird W Hepburn

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2016

Years of Experience

18 years in the financial services industry

Current & Past Employments

BSG ADVISERS·CRD# 297243
RIA
56 Hunter Street Suite 230, Apex, NC 27502
September 26, 2018 - Present
MML INVESTORS SERVICES, LLC·CRD# 10409
RIA
Raleigh, NC
March 6, 2014 - August 17, 2018
MML INVESTORS SERVICES, LLC·CRD# 10409
BD
Raleigh, NC
February 24, 2014 - August 17, 2018
EQUITABLE ADVISORS, LLC·CRD# 6627
RIA
Research Triangle Park, NC
September 25, 2008 - February 4, 2014
EQUITABLE ADVISORS, LLC·CRD# 6627
BD
Research Triangle Park, NC
September 4, 2008 - February 4, 2014
PRINCIPAL SECURITIES, INC.·CRD# 1137
BD
Raleigh, NC
May 21, 2008 - August 19, 2008

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Current Firm

BA
BSG ADVISERS

BSG ADVISERS | BUSINESS-OWNER STRATEGIES GROUP, LLC

CRD#: 297243 / SEC#: 801-134480
RIA
Registered Investment Advisory firm - SEC (1/7/2026 Approved)
Alabama
Registered Investment Advisory firm - Alabama (1/7/2026 Terminated)
California
Registered Investment Advisory firm - California (2/6/2026 Terminated)
Florida
Registered Investment Advisory firm - Florida (1/7/2026 Terminated)
Kansas
Registered Investment Advisory firm - Kansas (1/7/2026 Terminated)
Maryland
Registered Investment Advisory firm - Maryland (1/28/2026 Terminated)
Mississippi
Registered Investment Advisory firm - Mississippi (1/7/2026 Terminated)
New York
Registered Investment Advisory firm - New York (1/7/2026 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (1/14/2026 Terminated)
Texas
Registered Investment Advisory firm - Texas (1/7/2026 Terminated)
Virginia
Registered Investment Advisory firm - Virginia (1/12/2026 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

56 Hunter Street Suite 230, Apex, NC 27502

Phone Number

(919) 267-4753

# of Employees

9

SEC notice filing (11 States and Territories)

Registered to provide investment advisory services in 11 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

BSG ADV PART 2A (7/1/2026)

Regulatory Assets Under Management

Total Number of Accounts

676

AUM (Assets Under Management)

$134,763,000

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) NAME: n/a; INV REL: Yes; ADDRESS: 5506 Cary Glen Blvd, Cary, NC 27519; NATURE: Sale of life, disability, long-term care, and related insurance products.; POSITION: Sole Prop; START DATE: 12/2007; HR/MO DURING TRADING: 10; HR/MO OUTSIDE TRADING: 0; DUTIES: Sales
(2) NAME: TLA Group, Inc.; INV REL: Yes; ADDRESS: 56 Hunter St Ste 230, Apex, NC 27502; NATURE: Non-operating company which owns a minority position in BSG Advisers; POSITION: President; START DATE: 10/2020; HR/MO DURING TRADING: 0; HR/MO OUTSIDE TRADING: 0; DUTIES: Management
(3) NAME: n/a; INV REL: Yes; ADDRESS: 5506 Cary Glen Blvd, Cary, NC 27519; NATURE: Property rental; POSITION: Sole Prop; START DATE: 06/2008; HR/MO DURING TRADING: 0; HR/MO OUTSIDE TRADING: 5; DUTIES: Manage personally-owned rental properties
(4) NAME: Legal Shield; INV REL: No; ADDRESS: 5506 Cary Glen Blvd, Cary, NC 27519; NATURE: Multi-level marketing; POSITION: Sole Prop; START DATE: 05/2015; HR/MO DURING TRADING: 2; HR/MO OUTSIDE TRADING: 1; DUTIES: Sell prepaid legal service subscriptions

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
BA
BSG ADVISERS

BSG ADVISERS | BUSINESS-OWNER STRATEGIES GROUP, LLC

CRD#: 297243 / SEC#: 801-134480
RIA
Registered Investment Advisory firm - SEC (1/7/2026 Approved)
Alabama
Registered Investment Advisory firm - Alabama (1/7/2026 Terminated)
California
Registered Investment Advisory firm - California (2/6/2026 Terminated)
Florida
Registered Investment Advisory firm - Florida (1/7/2026 Terminated)
Kansas
Registered Investment Advisory firm - Kansas (1/7/2026 Terminated)
Maryland
Registered Investment Advisory firm - Maryland (1/28/2026 Terminated)
Mississippi
Registered Investment Advisory firm - Mississippi (1/7/2026 Terminated)
New York
Registered Investment Advisory firm - New York (1/7/2026 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (1/14/2026 Terminated)
Texas
Registered Investment Advisory firm - Texas (1/7/2026 Terminated)
Virginia
Registered Investment Advisory firm - Virginia (1/12/2026 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Alabama
(11/2/2018)
IAR
California
(4/12/2022)
IAR
Florida
(9/19/2024)
IAR
Kansas
(6/4/2025)
IAR
Maryland
(7/23/2024)
IAR
Mississippi
(5/5/2023)
IAR
New York
(6/11/2025)
IAR
North Carolina
(9/26/2018)
IAR
Texas
(4/10/2022)
IAR
Virginia
(6/15/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Mar 2008About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Aug 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed May 2008About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Laird Wallace Hepburn's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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Laird Wallace Hepburn
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