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James Barker Gerson

James Barker Gerson

CFP®
Vice President, Executive Planning Consultant·SUM ZERO WEALTH
ST. PETERSBURG, FL
·CRD# 5372203·19 years experience

Professional Summary

James Barker Gerson, CFP®, who also goes by James B Gerson, James Gerson, Jamie Gerson, is a registered financial advisor currently at SUM ZERO WEALTH located in St. Petersburg, Florida. James is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2007. James has worked at 6 firms and has passed the Series 66, SIE, Series 7, Series 10 and Series 9 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Biography

Positive. Sincere. Diligent. These words describe the qualities I aim for in every interaction with my clients. Financial plans are not one size fits all: we all have unique experiences, values and goals. By actively listening and asking the right questions I hope to gain an understanding of my clients and their aspirations for the future. From there, we work collaboratively to build a financial plan with clear and measurable objectives and the flexibility to...

Other Aliases

James B Gerson, James Gerson, Jamie Gerson

Blog Corner

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Videos & Posts

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Contact Information

Direct

(xxx) xxx-xxxx

Email

xxxxx@xxxx.xxx

Website

xxxxxxxxxx.xxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial Planner

Years of Experience

19 years in the financial services industry

Current & Past Employments

SUM ZERO WEALTH·CRD# 343434
RIA
2600 1st Avenue North, St. Petersburg, FL 33713
August 7, 2026 - Present
STRATEGIC ADVISERS LLC·CRD# 104555
RIA
St Petersburg, FL
March 31, 2025 - August 3, 2026
FIDELITY PERSONAL AND WORKPLACE ADVISORS·CRD# 288590
RIA
Towson, MD
July 13, 2018 - March 31, 2025
STRATEGIC ADVISERS LLC·CRD# 104555
RIA
New York, NY
February 26, 2013 - July 13, 2018
FIDELITY BROKERAGE SERVICES LLC·CRD# 7784
BD
New York, NY
March 16, 2011 - August 3, 2026
WELLS FARGO CLEARING SERVICES, LLC·CRD# 19616
RIA
New York, NY
April 27, 2009 - March 3, 2011
WELLS FARGO CLEARING SERVICES, LLC·CRD# 19616
BD
New York, NY
February 20, 2009 - March 3, 2011
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
RIA
New York, NY
November 2, 2007 - December 22, 2008
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
BD
New York, NY
September 6, 2007 - December 22, 2008

Education

Bowdoin College

·

Government and Legal Studies, Asian Studies, Bachelor of Arts (BA)

Government and Legal Studies, Asian Studies, Bachelor of Arts (BA)

2007

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Current Firm

SZ
SUM ZERO WEALTH

SUM ZERO WEALTH | SUM ZERO WEALTH, LLC

CRD#: 343434 / SEC#: 801-137030
RIA
Registered Investment Advisory firm - SEC (8/7/2026 120-Day Approval)

Contact Information

Main Address

2600 1st Avenue North, St. Petersburg, FL 33713

Phone Number

(212) 660-4800

# of Employees

2

SEC notice filing (5 States and Territories)

Registered to provide investment advisory services in 5 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

SUM ZERO WEALTH BROCHURE (8/7/2026)
0

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) JAMES BARKER GERSON; INVESTMENT RELATED; 2600 1ST AVE. N, ST. PETERSBURG, FL 33713; INSURANCE PRODUCTION ACTIVITIES; INDEPENDENT INSURANCE PRODUCER; 05/2022; APPROX. 10 HOURS PER MONTH DURING TRADING AND NON-TRADING HOURS; INDEPENDENT INSURANCE PRODUCER FOR VARIOUS INSURANCE COMPANIES. 2) JAMES BARKER GERSON; NON-INVESTMENT RELATED; 2600 1ST AVE. N, ST. PETERSBURG, FL 33713; TAX PREPARATION SERVICES; TAX PREPARER; 06/2026; APPROX. 10 HOURS PER MONTH DURING TRADING AND NON-TRADING HOURS; TAX PREPARER.

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Florida
(8/11/2026)
IAR
Texas
(8/7/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Oct 2007About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Sep 2007About the Series 7 exam

Series 10 — General Securities Sales Supervisor - General Module Examination

Passed Aug 2021About the Series 10 exam

Series 9 — General Securities Sales Supervisor - Options Module Examination

Passed Jul 2021About the Series 9 exam

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CRS (Client Relationship Summary) - RIA

Click below to view James Barker Gerson's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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