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GP

Gretchen R. Prince

THE STERLING GROUP
Pasadena, CA 91101
Some features on this profile are disabled
CRD#: 5260651
GP

Professional summary


Gretchen Rebecca Prince, who also goes by Gretchen Rebecca Altshuler, Gretchen Rebecca Buckman, Gretchen Rebecca Blackman, is a registered financial advisor currently at THE STERLING GROUP located in Pasadena, California and LPL FINANCIAL LLC located in Pasadena, California.

Gretchen is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2016. Gretchen has worked at 2 firms and has passed the Series 66, SIE and Series 7 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Gretchen Rebecca Altshuler | Gretchen Rebecca Buckman | Gretchen Rebecca Blackman

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. 01/22/2016 - Gretchen Prince - Notary - 2% - LOS ANGELES, CA 2. 01/22/2016 - Gretchen Prince - Tax Prep/Accounting/CPA - 2% - LOS ANGELES, CA. 3. 11/14/2023 - The Sterling Group - Registered Investment Advisor DBA - Investment Related - At Reported Business Location(s) - Start Date 10/01/2023 - 120 Hours Per Month/ 90 Hours During Trading - I provide investment advisory services through The Sterling Group , an independent investment advisor firm. I started this business activity 11/7/2023. I expect to spend approximately 160 hours per month on this activity. Please see the advisory firm's Form ADV for more information about its address, the nature of its business, its owners, and its service6s at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 4. 12/28/2023 - No Business Name - Investment Related - Joshua Tree, CA 92252 - Real Estate Rental - Started 02/16/2018 - 1 Hours Per Month/0 Hours During Securities Trading

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Gretchen Rebecca Prince's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

February 9, 2023 - Present

THE STERLING GROUP

Office #1: 225 S. Lake Avenue Suite 1075, Pasadena, CA 91101
RIA
CRD#: 111782
Pasadena, CA
Current

February 22, 2016 - Present

LPL FINANCIAL LLC

Office #1: 225 S Lake Ave Suite 1075, Pasadena, CA 91101-4860
RIA
BD
CRD#: 6413
Pasadena, CA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
TS
THE STERLING GROUP
PASADENA FINANCIAL ADVISORS INC. | THE STERLING GROUP | STERLING GROUP WEALTH MANGEMENT, LLC | STERLING GROUP WEALTH MANAGEMENT, LLC

CRD#: 111782 / SEC#: 801-77006

RIA
Registered Investment Advisory firm - (8/10/2012 Approved)
California
Registered Investment Advisory firm - (9/11/2012 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
California
(5/17/2016)
IAR
California
(2/9/2023)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 5/17/2016
Uniform Combined State Law Examination
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


TS
THE STERLING GROUP
PASADENA FINANCIAL ADVISORS INC. | THE STERLING GROUP | STERLING GROUP WEALTH MANGEMENT, LLC | STERLING GROUP WEALTH MANAGEMENT, LLC

CRD#: 111782 / SEC#: 801-77006

RIA
Registered Investment Advisory firm - (8/10/2012 Approved)
California
Registered Investment Advisory firm - (9/11/2012 Terminated)
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Contact information


Main Address
225 S. Lake Avenue Suite 1075, Pasadena, CA 91101
Mailing Address
Phone number
(626) 440-5995
Established
Firm type
Fiscal year end
# of Employees
8

SEC notice filing (7 States and Territories)


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Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

WRAP PROGRAM (9/26/2025)

Regulatory assets under management


Total Number of Accounts808
AUM (Assets Under Management)$ 396,607,926

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


THE STERLING GROUP

CRD#: 111782Pasadena, CA 91101

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