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Darnel D'von James

PRINCIPAL ADVISED SERVICES
SNELLVILLE, GA
·CRD# 5225390·20 years experience

Professional Summary

Darnel D'von James, who also goes by Darnel James, is a registered financial advisor currently at PRINCIPAL ADVISED SERVICES located in Snellville, Georgia and PRINCIPAL SECURITIES, INC. located in Charlotte, North Carolina. Darnel is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2006. Darnel has worked at 11 firms and has passed the Series 66, Series 63, SIE and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Darnel James

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

20 years in the financial services industry

Current & Past Employments

PRINCIPAL ADVISED SERVICES·CRD# 297324
RIA
Snellville, GA
October 10, 2024 - Present
PRINCIPAL SECURITIES, INC.·CRD# 1137
RIA
BD
401 Mccullough Dr Ste 200, Charlotte, NC 28262
October 8, 2024 - Present
EMPOWER ADVISORY GROUP, LLC·CRD# 112058
RIA
Dacula, GA
August 24, 2022 - November 8, 2022
EMPOWER FINANCIAL SERVICES, INC.·CRD# 13109
BD
Greenwood Village, CO
August 15, 2022 - November 8, 2022
VOYA INVESTMENT MANAGEMENT CO. LLC·CRD# 106494
RIA
Atlanta, GA
August 13, 2019 - August 4, 2022
VOYA INVESTMENTS DISTRIBUTOR, LLC·CRD# 37886
BD
Atlanta, GA
August 13, 2019 - August 4, 2022
PNC WEALTH MANAGEMENT LLC·CRD# 129052
RIA
Charlotte, NC
March 16, 2017 - December 20, 2018
PNC WEALTH MANAGEMENT LLC·CRD# 129052
BD
Charlotte, NC
March 16, 2017 - December 20, 2018
WELLS FARGO CLEARING SERVICES, LLC·CRD# 19616
RIA
Charlotte, NC
July 14, 2014 - February 27, 2017
WELLS FARGO CLEARING SERVICES, LLC·CRD# 19616
BD
Charlotte, NC
February 18, 2013 - February 27, 2017
WELLS FARGO CLEARING SERVICES, LLC·CRD# 19616
BD
Charlotte, NC
November 23, 2010 - May 18, 2011
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
BD
Charlotte, NC
October 23, 2009 - September 28, 2010
BANC OF AMERICA INVESTMENT SERVICES, INC.·CRD# 16361
BD
Charlotte, NC
November 15, 2007 - October 23, 2009
E*TRADE SECURITIES LLC·CRD# 29106
BD
Charlotte, NC
November 3, 2006 - November 7, 2007

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Current Firm

PA
PRINCIPAL ADVISED SERVICES

PRINCIPAL ADVISED SERVICES | PRINCIPAL ADVISED SERVICES, LLC

CRD#: 297324 / SEC#: 801-114432
RIA
Registered Investment Advisory firm - SEC (12/14/2018 Approved)

Contact Information

Main Address

655 9th Street, Des Moines, IA 50309

Mailing Address

711 High Street, Des Moines, IA 50392

Phone Number

(866) 412-0770

# of Employees

383

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

PRINCIPAL ADVISED SERVICES FORM ADV 2A WRAP FEE BROCHURE (3/30/2026)

Regulatory Assets Under Management

Total Number of Accounts

23,164

AUM (Assets Under Management)

$1,422,868,428

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
06/24/2026Cover PageReport
09/26/2025Cover PageReport
10/28/2024Cover PageReport
11/20/2023Cover PageReport
09/22/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

**PRINCIPAL ADVISED SERVICES POSITION: Retirement Consultant NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 09/30/2024 ADDRESS: 4255 Smokecreek Parkway, Lot A90, Snelville GA 30039, United States DESCRIPTION: As a Principal Advised Services IAR, I offer one-on-one investment advice to Principal retirement plan participants when eligible for a distribution at benefit event. The investment advice is a recommendation as to which of the retirement plan participant's four distribution options is in their best interest. **PRINCIPAL BANK POSITION: Financial Consultant II NATURE: Bank/Credit Union/Financial Institution Arrangement INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 09/30/2024 ADDRESS: 711 High Street, Des Moines IA 50392, United States DESCRIPTION: Principal role includes accountability for sales of bank deposit products.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PA
PRINCIPAL ADVISED SERVICES

PRINCIPAL ADVISED SERVICES | PRINCIPAL ADVISED SERVICES, LLC

CRD#: 297324 / SEC#: 801-114432
RIA
Registered Investment Advisory firm - SEC (12/14/2018 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alabama
(10/11/2024)
RR
Alaska
(10/22/2024)
RR
Arizona
(10/16/2024)
RR
Arkansas
(10/10/2024)
RR
California
(10/9/2024)
RR
Colorado
(10/10/2024)
RR
Connecticut
(10/8/2024)
RR
Delaware
(10/21/2024)
RR
District of Columbia
(10/10/2024)
RR
Florida
(10/9/2024)
RR
Georgia
(10/10/2024)
IAR
Georgia
(10/10/2024)
RR
Hawaii
(10/25/2024)
RR
Idaho
(10/16/2024)
RR
Illinois
(10/30/2024)
RR
Indiana
(10/11/2024)
RR
Iowa
(10/11/2024)
IAR
Iowa
(10/11/2024)
RR
Kansas
(10/8/2024)
RR
Kentucky
(10/16/2024)
RR
Louisiana
(10/10/2024)
RR
Maine
(10/8/2024)
RR
Maryland
(10/21/2024)
RR
Massachusetts
(10/8/2024)
RR
Michigan
(10/10/2024)
RR
Minnesota
(10/11/2024)
RR
Mississippi
(10/8/2024)
RR
Missouri
(10/8/2024)
RR
Montana
(10/16/2024)
RR
Nebraska
(10/8/2024)
RR
Nevada
(10/10/2024)
RR
New Hampshire
(10/15/2024)
RR
New Jersey
(10/10/2024)
RR
New Mexico
(10/15/2024)
RR
New York
(10/15/2024)
RR
North Carolina
(10/11/2024)
RR
North Dakota
(10/14/2024)
RR
Ohio
(10/8/2024)
RR
Oklahoma
(10/10/2024)
RR
Oregon
(10/12/2024)
RR
Pennsylvania
(10/9/2024)
RR
Rhode Island
(10/10/2024)
RR
South Carolina
(10/10/2024)
RR
South Dakota
(10/15/2024)
RR
Tennessee
(10/10/2024)
RR
Texas
(10/9/2024)
RR
Utah
(10/8/2024)
RR
Vermont
(10/10/2024)
RR
Virginia
(10/10/2024)
RR
Washington
(10/10/2024)
RR
West Virginia
(10/17/2024)
RR
Wisconsin
(10/8/2024)
RR
Wyoming
(10/8/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Aug 2014About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Nov 2006About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Nov 2006About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Darnel D'von James's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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DJ
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