Brian Pon
CFP®Professional Summary
Brian Pon, CFP® is a registered financial advisor currently at APELLA WEALTH located in Larkspur, California. Brian is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2008. Brian has worked at 2 firms.
At a Glance
Fiduciary Standard
Fee Structure
Account Minimum
Active Clients
Fiduciary Standard
Fee Structure
Account Minimum
Active Clients
Who I Serve
Services Offered
- Financial Planning
- Retirement Planning
- Investment Management
- Tax Planning
Specializations
Other Aliases
There are no additional aliases reported.
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FALCON WEALTH PLANNING, LLC
THE ENSEMBLE TEAM
PFS INVESTMENTS INC.
Videos & Posts
This advisor has not added any videos or posts yet.
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Contact Information
Direct
(xxx) xxx-xxxx
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Disclosures on record.
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.
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Credentials
Years of Experience
18 years registered in the securities industry
Current & Past Employments
Current
Past
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LPL FINANCIAL LLC
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Current Firm
APELLA CAPITAL | APELLA WEALTH | APELLA CAPITAL, LLC
Contact Information
Main Address
65 Memorial Drive Suite C340, West Hartford, CT 06107Phone Number
(860) 785-2260# of Employees
179SEC notice filing (51 States and Territories)
Registered to provide investment advisory services in 51 US states and territories.
Documents
Part 2 Brochures
Regulatory Assets Under Management
Total Number of Accounts
24,058AUM (Assets Under Management)
$11,065,217,421Accountant Surprise Examination Report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/16/2026 | Cover Page | Report |
| 01/16/2026 | Cover Page | Report |
| 01/24/2025 | Cover Page | Report |
| 03/29/2024 | Cover Page | Report |
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Other business activities
Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
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Primary Firm SEC Registration
APELLA CAPITAL | APELLA WEALTH | APELLA CAPITAL, LLC
State Registrations and Notice Filings
(4/13/2026)
(4/13/2026)
Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.
Exams
Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.
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CRS (Client Relationship Summary) - RIA
Click below to view Brian Pon's CRS (Customer Relationship Summary).
Services Offered by Brian
- Financial Planning
- Retirement Planning
- Investment Management
- Tax Planning
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