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Holly Beth Keller

DIRECTED SERVICES
DES MOINES, IA
·CRD# 5052854·21 years experience

Professional Summary

Holly Beth Keller, who also goes by Holly Beth Flynn, Holly Keller, is a registered financial advisor currently at DIRECTED SERVICES LLC located in Des Moines, Iowa. Holly is registered as a RR (Registered Representative) and started their career in finance in 2013. Holly has worked at 2 firms and has passed the Series 99TO, SIE, Series 6 and Series 26 exams.

At a Glance

Best-Interest Standard

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Holly Beth Flynn, Holly Keller

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

21 years in the financial services industry

Current & Past Employments

DIRECTED SERVICES LLC·CRD# 21675
BD
699 Walnut St, Des Moines, IA 50309
November 10, 2005 - Present
SLD AMERICA EQUITIES, INC.·CRD# 36259
BD
Des Moines, IA
August 9, 2013 - September 13, 2018

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Current Firm

DS
DIRECTED SERVICES LLC

DIRECTED SERVICES LLC | DIRECTED SERVICES, LLC | DIRECTED SERVICES, INC.

CRD#: 21675 / SEC#: 801-32675, 8-39104
BD
Broker-Dealer Firm Regulated by FINRA (Philadelphia district office)

Contact Information

Main Address

Suite 200 100, Scottsdale, AZ 85258

Mailing Address

Suite 1350 699 Walnut Street, Des Moines, IA 50309

Phone Number

(515) 410-3008

Established

Delaware since 12/12/2006

Firm Type

Limited Liability Company

Fiscal Year End

December

Firm Size

Small

FINRA licenses (7 States and Territories)

Registered to provide investment advisory services in 0 US states and territories.

Documents

Latest Form ADV

Direct owners and executive officers

NamePositionCRD#
VENERABLE HOLDINGS, INCSHAREHOLDER—
BROWN, KENNETH LEEPRESIDENT, CHIEF EXECUTIVE OFFICER, BOARD MEMBER5621811
ELLIS, ANGELA LEACHIEF COMPLIANCE OFFICER5969191
GELFAND, RICHARD EDWARDCHIEF FINANCIAL OFFICER5255203
HARDING, KRISTI LYNNBOARD MEMBER4017100

Disclosures

Regulatory Event

2

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 99TO — Operations Professional Examination

Passed Jan 2023About the Series 99TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Nov 2005About the Series 6 exam

Series 26 — Investment Company Products/Variable Contracts Principal Examination

Passed Jun 2008About the Series 26 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - BD

Click below to view Holly Beth Keller's CRS (Customer Relationship Summary).

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