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LS

Lawrence Solomayer

AVANTAX PLANNING PARTNERS
PARSIPPANY, NJ 07054
Some features on this profile are disabled
CRD#: 5041508
LS

Professional summary

Lawrence Solomayer, who also goes by Larry Solomayer, is a registered financial advisor currently at AVANTAX PLANNING PARTNERS, INC. located in Parsippany, New Jersey and CETERA WEALTH SERVICES, LLC located in Parsippany, New Jersey.

Lawrence is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2006. Lawrence has worked at 7 firms and has passed the Series 66, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?
Yes

Aliases

Larry Solomayer

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Lawrence Solomayer's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience

Current

December 6, 2022 - Present

AVANTAX PLANNING PARTNERS, INC.

Office #1: 600 Parsippany Rd. Suite 206, Parsippany, NJ 07054
RIA
CRD#: 106237
PARSIPPANY, NJ
Current

September 5, 2025 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 600 Parsippany Rd Suite 206, Parsippany, NJ 07054
BD
CRD#: 13572
PARSIPPANY, NJ
Past

December 6, 2022 - September 5, 2025

AVANTAX INVESTMENT SERVICES, INC.

BD
CRD#: 13686
PARSIPPANY, NJ
Past

September 8, 2011 - January 6, 2022

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

RIA
CRD#: 7691
PENNINGTON, NJ
Past

September 8, 2011 - January 6, 2022

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

BD
CRD#: 7691
PENNINGTON, NJ
Past

October 8, 2008 - July 8, 2011

LINCOLN INVESTMENT

RIA
CRD#: 519
CRANFORD, NJ
Past

October 8, 2008 - July 8, 2011

LINCOLN INVESTMENT

BD
CRD#: 519
CRANFORD, NJ
Past

May 19, 2006 - May 20, 2008

EQUITABLE ADVISORS, LLC

RIA
CRD#: 6627
WOODBRIDGE, NJ
Past

May 19, 2006 - May 20, 2008

EQUITABLE ADVISORS, LLC

BD
CRD#: 6627
WOODBRIDGE, NJ
Past

January 19, 2006 - May 12, 2006

AMERIPRISE FINANCIAL SERVICES, LLC

RIA
CRD#: 6363
PRINCETON, NJ
Past

January 5, 2006 - May 12, 2006

AMERIPRISE FINANCIAL SERVICES, LLC

BD
CRD#: 6363
PRINCETON, NJ

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AP
AVANTAX PLANNING PARTNERS, INC.
AVANTAX PLANNING PARTNERS, INC. | HONKAMP KRUEGER FINANCIAL SERVICES INC | HK FINANCIAL SERVICES | AVANTAX RETIREMENT PLAN SERVICES

CRD#: 106237 / SEC#: 801-50939

RIA
Registered Investment Advisory firm - (1/17/1996 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

IAR
New Jersey
(12/6/2022)
RR
New Jersey
(9/5/2025)

Exams

State Security Law Exam
RR
IAR
Series 66
Date: 1/18/2006
Uniform Combined State Law Examination
General Industry/Product Exam
RR
SIE
Date: 10/1/2018
Securities Industry Essentials Examination
General Industry/Product Exam
RR
Series 7
Date: 1/4/2006
General Securities Representative Examination
SRO Registrations
RR
FINRA

Current Firm

AP
AVANTAX PLANNING PARTNERS, INC.
AVANTAX PLANNING PARTNERS, INC. | HONKAMP KRUEGER FINANCIAL SERVICES INC | HK FINANCIAL SERVICES | AVANTAX RETIREMENT PLAN SERVICES

CRD#: 106237 / SEC#: 801-50939

RIA
Registered Investment Advisory firm - (1/17/1996 Approved)
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Contact information

Main Address
3390 Asbury Road, Dubuque, IA 52002-2801
Mailing Address
Phone number
(563) 582-2855
Established
Firm type
Fiscal year end
# of Employees
254

SEC notice filing (51 States and Territories)

Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

APP ADV PART 2A BROCHURE (10/16/2025)

Regulatory assets under management

Total Number of Accounts13,679
AUM (Assets Under Management)$ 6,933,162,284

Accountant surprise examination report

Filing DateForm ADV-E CoverForm ADV-E Report
10/27/2025
Cover Page
Report
12/20/2024
Cover Page
Report
11/28/2023
Cover Page
Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information

AVANTAX PLANNING PARTNERS, INC.

CRD#: 106237Parsippany, NJ 07054

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