Lawrence Solomayer
Professional summary
Lawrence Solomayer, who also goes by Larry Solomayer, is a registered financial advisor currently at AVANTAX PLANNING PARTNERS, INC. located in Parsippany, New Jersey and CETERA WEALTH SERVICES, LLC located in Parsippany, New Jersey.
Lawrence is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2006. Lawrence has worked at 7 firms and has passed the Series 66, SIE and Series 7 exams.
Question & Answer
Aliases
Other business activities
CRS (Client Relationship Summary) - RIA
Click below to view Lawrence Solomayer's CRS (Customer Relationship Summary).
Certified licenses
Experience
December 6, 2022 - Present
AVANTAX PLANNING PARTNERS, INC.
Office #1: 600 Parsippany Rd. Suite 206, Parsippany, NJ 07054September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 600 Parsippany Rd Suite 206, Parsippany, NJ 07054December 6, 2022 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
September 8, 2011 - January 6, 2022
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED
September 8, 2011 - January 6, 2022
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED
October 8, 2008 - July 8, 2011
LINCOLN INVESTMENT
October 8, 2008 - July 8, 2011
LINCOLN INVESTMENT
May 19, 2006 - May 20, 2008
EQUITABLE ADVISORS, LLC
May 19, 2006 - May 20, 2008
EQUITABLE ADVISORS, LLC
January 19, 2006 - May 12, 2006
AMERIPRISE FINANCIAL SERVICES, LLC
January 5, 2006 - May 12, 2006
AMERIPRISE FINANCIAL SERVICES, LLC
Primary Firm SEC Registration
AVANTAX PLANNING PARTNERS, INC.
CRD#: 106237 / SEC#: 801-50939
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
Visual representation of state registrations
(12/6/2022)
(9/5/2025)
Exams
FINRA
Current Firm
AVANTAX PLANNING PARTNERS, INC.
CRD#: 106237 / SEC#: 801-50939
Contact information
SEC notice filing (51 States and Territories)
Documents
Regulatory assets under management
| Total Number of Accounts | 13,679 |
| AUM (Assets Under Management) | $ 6,933,162,284 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/20/2024 | ||
| 11/28/2023 | ||
| 12/16/2022 |
Red Flags
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