Marcelo C. Hernandez
Professional summary
Marcelo C Hernandez, who also goes by Marcelo C Hernandez, Marcelo Cesar Hernandez, Marcelo C Hernandez-cartaya, Marcelo Cesar Hernandez-cartaya, is a registered financial advisor currently at W&S BROKERAGE SERVICES, INC. located in Norcross, Georgia.
Marcelo is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2005. Marcelo has worked at 7 firms and has passed the Series 63, Series 65, Series 66, Series 7TO, SIE and Series 7 exams.
Question & Answer
Aliases
Other business activities
CRS (Client Relationship Summary) - RIA
Click below to view Marcelo C Hernandez's CRS (Customer Relationship Summary).
CRS (Client Relationship Summary) - BD
Click below to view Marcelo C Hernandez's CRS (Customer Relationship Summary).
Certified licenses
Experience
October 9, 2025 - Present
W&S BROKERAGE SERVICES, INC.
Office #1: 6075 The Corners Pkwy Suite 205, Norcross, GA 30092-3329October 8, 2025 - Present
W&S BROKERAGE SERVICES, INC.
Office #1: 6075 The Corners Pkwy Suite 205, Norcross, GA 30092-3329May 19, 2025 - October 7, 2025
LPL ENTERPRISE, LLC
May 19, 2025 - October 7, 2025
LPL ENTERPRISE, LLC
February 19, 2024 - April 2, 2025
EDWARD JONES
February 16, 2024 - April 2, 2025
EDWARD JONES
July 7, 2023 - February 12, 2024
THRIVENT INVESTMENT MANAGEMENT INC.
June 30, 2023 - February 12, 2024
THRIVENT INVESTMENT MANAGEMENT INC.
July 29, 2021 - January 17, 2023
APOLLON WEALTH MANAGEMENT, LLC
May 8, 2007 - August 22, 2007
UVEST FINANCIAL SERVICES GROUP, INC.
April 30, 2007 - August 22, 2007
UVEST FINANCIAL SERVICES GROUP, INC.
October 7, 2005 - January 3, 2007
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED
July 8, 2005 - January 3, 2007
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED
Primary Firm SEC Registration

W&S BROKERAGE SERVICES, INC.
CRD#: 8099 / SEC#: 801-113946, 8-24674
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
Visual representation of state registrations
(10/29/2025)
(10/8/2025)
(10/9/2025)
(10/27/2025)
Exams
Series 7TO
Date: 6/13/2023
General Securities Representative ExaminationFINRA
Current Firm

W&S BROKERAGE SERVICES, INC.
CRD#: 8099 / SEC#: 801-113946, 8-24674
Contact information
SEC notice filing (33 States and Territories)
FINRA licenses (52 States and Territories)
Direct owners and executive officers
| Name | Position | CRD# |
|---|---|---|
| WESTERN AND SOUTHERN LIFE ASSURANCE COMPANY | OWNER | |
| BRODIE, TROY DALE | PRESIDENT | 1924559 |
| DELUCA, JAMES JOSEPH | VP, MARKETING | 5420948 |
| HERRON, SARAH SPARKS | CORPORATE SECRETARY | 6905684 |
| JOHNSON, JAY VINCENT | TREASURER | 6607547 |
| LOVELESS, MATTHEW WILLIAM | VP, AGENCY STRATEGY, TRAINING & TALENT ACQUISITION | 5657647 |
| LUEBBE, GREGORY MICHAEL | ASSISTANT VICE PRESIDENT | 2924719 |
| MCGRUDER, JILL TRIPP | DIRECTOR | 1221720 |
| MOURNE, DOUGLAS EDWARD | AVP, BROKERAGE OPERATIONS | 2999021 |
| NIEMEYER, JONATHAN DAVID | DIRECTOR | 5863603 |
| SCOTT, SHAWN MICHAEL | CHIEF COMPLIANCE OFFICER | 4673623 |
| STEARNS, TIMOTHY STEVEN | VP, COMPLIANCE OFFICER | 1327230 |
| WIEDENHEFT, TERRIE ANN | SENIOR VICE PRESIDENT AND CFO | 2619213 |
| WITTMAN, SCOTT JOSEPH | VP TAX | 7679752 |
| WUEBBLING, DONALD JOSEPH | DIRECTOR | 473438 |
Regulatory assets under management
| Total Number of Accounts | 655 |
| AUM (Assets Under Management) | $ 175,814,665 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
