JB
Jenny S. Borcherding
PRINCIPAL ADVISED SERVICES
DES MOINES, IA 50392
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CRD#: 4905158
JB
Professional summary
Jenny Sue Borcherding, who also goes by Jenny Sue Borcherding-johnson, is a registered financial advisor currently at PRINCIPAL ADVISED SERVICES located in Des Moines, Iowa and PRINCIPAL SECURITIES, INC. located in Des Moines, Iowa.
Jenny is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2005. Jenny has worked at 5 firms and has passed the Series 66, SIE, Series 7 and Series 24 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Jenny Sue Borcherding-Johnson
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
PRINCIPAL ADVISED SERVICES POSITION: Registered Rep NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 01/21/2025 ADDRESS: 711 High ST, Des moines IA 50392, United States DESCRIPTION: Investment Adviser Representative NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 11/01/2022 ADDRESS: 711 High Street, Des Moines IA 50392, United States DESCRIPTION: Investment Adviser Representative of a Registered Investment Adviser that facilitates investment advice to its customers. Compensation is from combined role with Principal on behalf of the Principal Securities, Principal Bank and Principal Advised Services entities.
CRS (Client Relationship Summary) - RIA
Click below to view Jenny Sue Borcherding's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
August 21, 2024 - Present
PRINCIPAL ADVISED SERVICES
Office #1: 711 High St, Des Moines, IA 50392RIA
CRD#: 297324
DES MOINES, IA
Current
May 31, 2006 - Present
PRINCIPAL SECURITIES, INC.
Office #1: 711 High St, Des Moines, IA 50392RIA
BD
CRD#: 1137
DES MOINES, IA
Past
September 1, 2006 - November 29, 2023
PRINCIPAL SECURITIES, INC.
RIA
CRD#: 1137
DES MOINES, IA
Past
November 14, 2005 - May 23, 2006
VOYA FINANCIAL PARTNERS, LLC
BD
CRD#: 34815
DES MOINES, IA
Past
April 30, 2005 - August 18, 2005
PRUDENTIAL INVESTMENT MANAGEMENT SERVICES LLC
BD
CRD#: 18353
NEWARK, NJ
Past
March 21, 2005 - April 30, 2005
PRUDENTIAL RETIREMENT BROKERAGE SERVICES, INC.
BD
CRD#: 40596
HARTFORD, CT
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PA
PRINCIPAL ADVISED SERVICES
PRINCIPAL ADVISED SERVICES | PRINCIPAL ADVISED SERVICES, LLC
CRD#: 297324 / SEC#: 801-114432
RIA
Registered Investment Advisory firm - (12/14/2018 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Alabama(7/14/2022)
RR
Alaska(7/14/2022)
RR
Arizona(7/14/2022)
RR
Arkansas(9/8/2006)
RR
California(7/14/2022)
RR
Colorado(7/14/2022)
RR
Connecticut(7/14/2022)
RR
Delaware(7/14/2022)
RR
District of Columbia(7/14/2022)
RR
Florida(7/14/2022)
RR
Georgia(7/14/2022)
RR
Hawaii(7/14/2022)
RR
Idaho(7/14/2022)
RR
Illinois(7/14/2022)
RR
Indiana(7/14/2022)
RR
Iowa(9/1/2006)
IAR
Iowa(8/21/2024)
RR
Kansas(7/14/2022)
RR
Kentucky(7/14/2022)
RR
Louisiana(9/8/2006)
RR
Maine(7/14/2022)
RR
Maryland(7/14/2022)
RR
Massachusetts(7/14/2022)
RR
Michigan(7/14/2022)
RR
Minnesota(12/6/2021)
RR
Mississippi(7/14/2022)
RR
Missouri(7/14/2022)
RR
Montana(7/14/2022)
RR
Nebraska(9/8/2006)
RR
Nevada(7/14/2022)
RR
New Hampshire(7/14/2022)
RR
New Jersey(7/14/2022)
RR
New Mexico(7/14/2022)
RR
New York(7/14/2022)
RR
North Carolina(12/6/2021)
RR
North Dakota(7/14/2022)
RR
Ohio(7/15/2022)
RR
Oklahoma(7/14/2022)
RR
Oregon(7/14/2022)
RR
Pennsylvania(7/14/2022)
RR
Rhode Island(7/14/2022)
RR
South Carolina(7/14/2022)
RR
South Dakota(7/14/2022)
RR
Tennessee(7/14/2022)
RR
Texas(7/14/2022)
RR
Utah(7/14/2022)
RR
Vermont(7/14/2022)
RR
Virginia(7/14/2022)
RR
Washington(7/14/2022)
RR
West Virginia(7/14/2022)
RR
Wisconsin(12/6/2021)
RR
Wyoming(7/14/2022)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA
Current Firm
PA
PRINCIPAL ADVISED SERVICES
PRINCIPAL ADVISED SERVICES | PRINCIPAL ADVISED SERVICES, LLC
CRD#: 297324 / SEC#: 801-114432
RIA
Registered Investment Advisory firm - (12/14/2018 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
655 9th Street, Des Moines, IA 50309
Mailing Address
711 High Street, Des Moines, IA 50392
Phone number
(866) 412-0770
Established
Firm type
Fiscal year end
# of Employees
343
SEC notice filing (51 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 16,940 |
| AUM (Assets Under Management) | $ 887,316,440 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 09/26/2025 | ||
| 10/28/2024 | ||
| 11/20/2023 | ||
| 09/22/2023 | ||
| 12/20/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
PRINCIPAL ADVISED SERVICES
CRD#: 297324Des Moines, IA 50392TRUST BUT VERIFY
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