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Esteban Hernandez

MEASURED STRATEGIES
ADA, MI
·CRD# 4862852·20 years experience

Professional Summary

Esteban Hernandez, who also goes by Estaban Hernandez, is a registered financial advisor currently at MEASURED STRATEGIES LLC located in Ada, Michigan. Esteban is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2006. Esteban has worked at 6 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 6, Series 51 and Series 26 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Estaban Hernandez

Blog Corner

More Resources

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

20 years in the financial services industry

Current & Past Employments

Current

MEASURED STRATEGIES LLCCurrent·CRD# 288587
RIA
Ada, MI
August 5, 2019 - Present

Past

MEASURED STRATEGIES LLCPast·CRD# 288587
RIA
Boca Raton, FL
August 22, 2017 - December 31, 2018
WEALTHSOURCE®Past·CRD# 282202
RIA
Boca Raton, FL
April 27, 2016 - March 27, 2017
BB&T SECURITIES, LLCPast·CRD# 142785
RIA
Ft Lauderdale, FL
October 13, 2014 - March 24, 2016
BB&T SECURITIES, LLCPast·CRD# 142785
BD
Ft Lauderdale, FL
October 6, 2014 - March 24, 2016
MORGAN STANLEYPast·CRD# 149777
RIA
Boca Raton, FL
June 19, 2012 - October 16, 2014
MORGAN STANLEYPast·CRD# 149777
BD
Boca Raton, FL
May 25, 2012 - October 16, 2014
UBS FINANCIAL SERVICES INC.Past·CRD# 8174
BD
Phoenix, AZ
August 16, 2011 - January 26, 2012
ALLSTATE FINANCIAL SERVICES, LLCPast·CRD# 18272
BD
Globe, AZ
May 15, 2006 - August 4, 2011

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Current Firm

MS
MEASURED STRATEGIES LLC

AVANT-GARDE CAPITAL LLC | MEASURED STRATEGIES LLC

CRD#: 288587
Florida
Registered Investment Advisory firm - Florida (8/5/2019 Approved)
Michigan
Registered Investment Advisory firm - Michigan (9/2/2025 Approved)
Puerto Rico
Registered Investment Advisory firm - Puerto Rico (2/16/2022 Approved)

Contact Information

Main Address

Ada, MI

Phone Number

(561) 210-5544

# of Employees

2

Documents

Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

13

AUM (Assets Under Management)

$25,960,973

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Esteban Hernandez is a non-managing member of FH Investments LLC since March 8th, 2022. FH Investments is a family investment partnership located at 15 Marseilles 5W, San Juan, PR 00907. Esteban does not devote any time to the business.

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Florida
(8/5/2019)
IAR
Michigan
(9/4/2025)
IAR
Puerto Rico
(2/25/2022)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Jun 2012About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed May 2006About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Mar 2016About the SIE exam

Series 7 — General Securities Representative Examination

Passed Nov 2011About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed May 2006About the Series 6 exam

Series 51 — Municipal Fund Securities Principal Examination

Passed Sep 2007About the Series 51 exam

Series 26 — Investment Company Products/Variable Contracts Principal Examination

Passed Aug 2006About the Series 26 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Esteban Hernandez's CRS (Customer Relationship Summary).

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