Martha S. Kern

PLAN FIRST WEALTH LLC

GAINESVILLE, FL

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CRD#: 4828247

Professional summary

Martha Sarah Kern, CFP®, who also goes by Martha Sarah Rutkowski, Martha S Rutkowski, is a registered financial advisor currently at PLAN FIRST WEALTH LLC located in Gainesville, Florida.

Martha is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2004. Martha has worked at 3 firms and has passed the Series 63, SIE, Series 7 and Series 6 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Martha Sarah Rutkowski | Martha S Rutkowski

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

[HUMANE SOCIETY OF NORTH CENTRAL FLORIDA (FORMERLY ALACHUA COUNTY HUMANE SOCIETY)/NO MORE HOMELESS PETS; THIS COMBINED ORGANIZATION'S MISSION IS TO END THE EUTHANASIA OF HEALTHY CATS AND DOGS THROUGH ADOPTION AND STERILIZATION OF CATS AND DOGS.; 4205 NW 6TH STREET, GAINESVILLE FL 32609; START DATE 02/2015; ROLE/TITLE: BOARD MEMBER; NOT INVESTMENT RELATED; 10 HOURS PER MONTH; 2 HOURS PER MONTH DURING SECURITIES TRADING HOURS]

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Martha Sarah Kern's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2008

Experience

Current

May 23, 2019 - Present

PLAN FIRST WEALTH LLC

RIA

CRD#: 289185

GAINESVILLE, FL

Past

February 11, 2009 - January 25, 2019

EAGLE STRATEGIES LLC

RIA

CRD#: 110826

GAINESVILLE, FL

Past

November 23, 2004 - January 25, 2019

NYLIFE SECURITIES LLC

CRD#: 5167

GAINESVILLE, FL

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

PLAN FIRST WEALTH LLC

PLAN FIRST WEALTH LLC | TAYLOR AND TAYLOR FINANCIAL SERVICES USA LLC

CRD#: 289185 / SEC#: 801-114931

RIA

Registered Investment Advisory firm - (4/1/2019 Approved)

California

Registered Investment Advisory firm - (5/9/2019 Terminated)

New York

Registered Investment Advisory firm - (4/9/2019 Terminated)

Texas

Registered Investment Advisory firm - (4/9/2019 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Florida
(5/23/2019)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

Series 63

Date: 11/29/2004

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 11/18/2008

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 11/22/2004

Investment Company Products/Variable Contracts Representative Examination

Current Firm

PLAN FIRST WEALTH LLC

PLAN FIRST WEALTH LLC | TAYLOR AND TAYLOR FINANCIAL SERVICES USA LLC

CRD#: 289185 / SEC#: 801-114931

RIA

Registered Investment Advisory firm - (4/1/2019 Approved)

California

Registered Investment Advisory firm - (5/9/2019 Terminated)

New York

Registered Investment Advisory firm - (4/9/2019 Terminated)

Texas

Registered Investment Advisory firm - (4/9/2019 Terminated)

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Contact information

Main Address

Greenwich, CT

Mailing Address

228 Park Ave S #51430, New York, NY 10003

Phone number

(646) 201-4865

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (8 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

ADV PART 2A- PLAN FIRST WEALTH (8/25/2025)

ADV PART 2A- PLAN FIRST WEALTH APPENDIX A (2/10/2025)

Regulatory assets under management

Total Number of Accounts	221
AUM (Assets Under Management)	$ 120,370,038

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

Martha S. Kern

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Martha Sarah Kern's CRS (Customer Relationship Summary).

Certified licenses

Experience

EAGLE STRATEGIES LLC

NYLIFE SECURITIES LLC

Primary Firm SEC Registration

PLAN FIRST WEALTH LLC

State Registrations and Notice Filings

Exams

Series 63

Date: 11/29/2004

SIE

Date: 10/1/2018

Series 7

Date: 11/18/2008

Series 6

Date: 11/22/2004

Current Firm

PLAN FIRST WEALTH LLC

Contact information

SEC notice filing (8 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

PLAN FIRST WEALTH LLC

TRUST BUT VERIFY

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