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Martha Sarah Kern

Martha Sarah Kern

CFP®
PLAN FIRST WEALTH
GAINESVILLE, FL
·CRD# 4828247·22 years experience

Professional Summary

Martha Sarah Kern, CFP®, who also goes by Martha Sarah Rutkowski, Martha S Rutkowski, is a registered financial advisor currently at PLAN FIRST WEALTH LLC located in Gainesville, Florida. Martha is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2004. Martha has worked at 3 firms and has passed the Series 63, SIE, Series 7 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Martha Sarah Rutkowski, Martha S Rutkowski

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2008

Years of Experience

22 years in the financial services industry

Current & Past Employments

PLAN FIRST WEALTH LLC·CRD# 289185
RIA
Gainesville, FL
May 23, 2019 - Present
EAGLE STRATEGIES LLC·CRD# 110826
RIA
Gainesville, FL
February 11, 2009 - January 25, 2019
NYLIFE SECURITIES LLC·CRD# 5167
BD
Gainesville, FL
November 23, 2004 - January 25, 2019

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Current Firm

PF
PLAN FIRST WEALTH LLC

PLAN FIRST WEALTH LLC | TAYLOR AND TAYLOR FINANCIAL SERVICES USA LLC

CRD#: 289185 / SEC#: 801-114931
RIA
Registered Investment Advisory firm - SEC (4/1/2019 Approved)
California
Registered Investment Advisory firm - California (5/9/2019 Terminated)
New York
Registered Investment Advisory firm - New York (4/9/2019 Terminated)
Texas
Registered Investment Advisory firm - Texas (4/9/2019 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

Greenwich, CT

Mailing Address

228 Park Ave S #51430, New York, NY 10003

Phone Number

(646) 201-4865

# of Employees

3

SEC notice filing (8 States and Territories)

Registered to provide investment advisory services in 8 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV PART 2A - PLAN FIRST WEALTH LLC (5/13/2026)

Regulatory Assets Under Management

Total Number of Accounts

204

AUM (Assets Under Management)

$140,315,313

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

[HUMANE SOCIETY OF NORTH CENTRAL FLORIDA (FORMERLY ALACHUA COUNTY HUMANE SOCIETY)/NO MORE HOMELESS PETS; THIS COMBINED ORGANIZATION'S MISSION IS TO END THE EUTHANASIA OF HEALTHY CATS AND DOGS THROUGH ADOPTION AND STERILIZATION OF CATS AND DOGS.; 4205 NW 6TH STREET, GAINESVILLE FL 32609; START DATE 02/2015; ROLE/TITLE: BOARD MEMBER; NOT INVESTMENT RELATED; 10 HOURS PER MONTH; 2 HOURS PER MONTH DURING SECURITIES TRADING HOURS]

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PF
PLAN FIRST WEALTH LLC

PLAN FIRST WEALTH LLC | TAYLOR AND TAYLOR FINANCIAL SERVICES USA LLC

CRD#: 289185 / SEC#: 801-114931
RIA
Registered Investment Advisory firm - SEC (4/1/2019 Approved)
California
Registered Investment Advisory firm - California (5/9/2019 Terminated)
New York
Registered Investment Advisory firm - New York (4/9/2019 Terminated)
Texas
Registered Investment Advisory firm - Texas (4/9/2019 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Florida
(5/23/2019)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Nov 2004About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Nov 2008About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Nov 2004About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Martha Sarah Kern's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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Martha Sarah Kern
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