AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why Advisor Check
Matthew Lawrence Preddy

Matthew L. Preddy

ROBERT W. BAIRD & CO. | Director, Financial Planning
Glen Allen, VA 23060
Some features on this profile are disabled
CRD#: 4827370
Matthew Lawrence Preddy

Professional summary


Matthew Lawrence Preddy is a registered financial advisor currently at ROBERT W. BAIRD & CO. INCORPORATED located in Glen Allen, Virginia.

Matthew is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2004. Matthew has worked at 9 firms and has passed the Series 66, Series 7TO, SIE and Series 7 exams.

Biography


I'm passionate about working with my clients to help them plan for and achieve their long-term financial goals and dreams. When I’m not working on behalf of my clients, I can be found spending time with my family, usually on the water in the summer and on the mountain in the winter.
top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) COURT STREET RESTORATION, LLC, NOT INVESTMENT RELATED, PORTS MOUTH, VA, LIMITED PARTNER/INVESTOR, 2009, 0 HRS PER MONTH, 0 HR DURING SECURITY TRAINING, NO DUTIES.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Matthew Lawrence Preddy's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Matthew Lawrence Preddy's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Education


Randolph-Macon College

Experience


Current

October 3, 2024 - Present

ROBERT W. BAIRD & CO. INCORPORATED

Office #1: 10900 Nuckols Road, Suite 275, Glen Allen, VA 23060
RIA
BD
CRD#: 8158
Glen Allen, VA
Current

September 29, 2025 - Present

ROBERT W. BAIRD & CO. INCORPORATED

Office #1: 10900 Nuckols Road, Suite 275, Glen Allen, VA 23060
RIA
BD
CRD#: 8158
Glen Allen, VA
Past

November 1, 2018 - November 1, 2024

EDELMAN FINANCIAL ENGINES

RIA
CRD#: 104510
HENRICO, VA
Past

April 22, 2016 - October 31, 2018

RETIREONE INVESTMENT SERVICES, LLC

BD
CRD#: 269923
HENRICO, VA
Past

September 15, 2014 - November 1, 2018

EDELMAN FINANCIAL SERVICES, LLC

RIA
CRD#: 113299
HENRICO, VA
Past

September 15, 2014 - April 22, 2016

SANDERS MORRIS LLC

BD
CRD#: 20580
HENRICO, VA
Past

September 5, 2007 - August 19, 2014

TD AMERITRADE INVESTMENT MANAGEMENT, LLC

RIA
CRD#: 111514
RICHMOND, VA
Past

August 16, 2007 - August 19, 2014

TD AMERITRADE, INC.

BD
CRD#: 7870
GLEN ALLEN, VA
Past

August 13, 2007 - August 19, 2014

TD AMERITRADE, INC.

RIA
CRD#: 7870
GLEN ALLEN, VA
Past

April 28, 2006 - August 29, 2007

UBS FINANCIAL SERVICES INC.

RIA
CRD#: 8174
RICHMOND, VA
Past

April 28, 2006 - August 29, 2007

UBS FINANCIAL SERVICES INC.

BD
CRD#: 8174
RICHMOND, VA
Past

August 3, 2004 - April 26, 2006

WADDELL & REED

RIA
CRD#: 866
RICHMOND, VA
Past

July 27, 2004 - April 26, 2006

WADDELL & REED

BD
CRD#: 866
RICHMOND, VA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
ROBERT W. BAIRD & CO. INCORPORATED
ROBERT W. BAIRD & CO. INCORPORATED
BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS

CRD#: 8158 / SEC#: 801-7571, 8-497

RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
Texas
(10/3/2024)
IAR
Virginia
(10/3/2024)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 8/2/2004
Uniform Combined State Law Examination
General Industry/Product Exam
RR
Series 7TO
Date: 9/29/2025
General Securities Representative Examination
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
SRO Registrations
RR
NYSE American LLC
SRO Registrations
RR
Nasdaq Stock Market
SRO Registrations
RR
New York Stock Exchange

Current Firm


ROBERT W. BAIRD & CO. INCORPORATED
ROBERT W. BAIRD & CO. INCORPORATED
BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS

CRD#: 8158 / SEC#: 801-7571, 8-497

RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)
Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information


Main Address
777 E. Wisconsin Avenue, Milwaukee, WI 53202-5391
Mailing Address
P.o. Box 672, Milwaukee, WI 53201
Phone number
(414) 765-3500
Established
Wisconsin since 12/29/1919
Firm type
Corporation
Fiscal year end
December
Firm Size
Large
# of Employees
4,175

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

BAIRD PRIVATE ASSET MANAGEMENT - WRAP (3/21/2025)

Direct owners and executive officers


NamePositionCRD#
BAIRD FINANCIAL CORPORATIONSHAREHOLDER
BOOTH, STEVEN GREGORYCHAIRMAN, PRESIDENT, CHIEF EXECUTIVE OFFICER2147388
DAHLBERG, ERIK CHARLESDIRECTOR1650544
GRAVERSON, CHRISTA LYNNCHIEF COMPLIANCE OFFICER4912961
LAWTON, PATRICK STEVENDIRECTOR1007318
MAXWELL, TERRANCE PATRICKCHIEF FINANCIAL OFFICER, DIRECTOR1463158
PALMER, ANGELA MARIEREGISTERED INVESTMENT ADVISOR CCO4915568
SCHROEDER, MICHAEL JOHNDIRECTOR1483012
SCHULTZ, PAUL LEEGENERAL COUNSEL, SECRETARY1965163
STANEK, MARY ELLENDIRECTOR2006493
THUROW, LAURA KCHIEF OPERATIONS OFFICER3193702

Regulatory assets under management


Total Number of Accounts350,776
AUM (Assets Under Management)$ 342,142,869,924

Disclosures


Regulatory Event43
Arbitration31

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/24/2024
Cover Page
11/15/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


ROBERT W. BAIRD & CO. INCORPORATED

ROBERT W. BAIRD & CO. INCORPORATED

Director, Financial PlanningCRD#: 8158Glen Allen, VA 23060

TRUST BUT VERIFY

Monitor Matthew Preddy

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Contact information


Similar Advisors


Karen Anne Jones
Karen JonesAdvisorCheck Check Mark
AMERIPRISE FINANCIAL SERVICES, LLC
IAR
RR
Richmond, VA
footer-logo

AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.
© 2025 AdvisorCheck, an AIMR Analytics company.
All rights reserved.
Powered ByAIRM Analytics