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Brian Keith Donley

WALLEYE PARTNERS
MADISON, WI
·CRD# 4774065·22 years experience

Professional Summary

Brian Keith Donley is a registered financial advisor currently at WALLEYE PARTNERS LLC located in Madison, Wisconsin. Brian is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2004. Brian has worked at 4 firms and has passed the Series 65, Series 63 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

22 years in the financial services industry

Current & Past Employments

WALLEYE PARTNERS LLC·CRD# 333435
RIA
Madison, WI
January 10, 2025 - Present
MENDOTA FINANCIAL GROUP, LLC·CRD# 136294
RIA
Madison, WI
February 5, 2010 - January 20, 2025
THOMPSON INVESTMENT MANAGEMENT, INC.·CRD# 129609
RIA
Madison, WI
March 30, 2006 - November 23, 2009
QUASAR DISTRIBUTORS, LLC·CRD# 103848
BD
Portland, ME
May 27, 2004 - November 19, 2009

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Current Firm

WP
WALLEYE PARTNERS LLC

GOETZKE CAPITAL LLC | WALLEYE PARTNERS LLC

CRD#: 333435 / SEC#: 801-131353
RIA
Registered Investment Advisory firm - SEC (10/28/2024 Approved)

Contact Information

Main Address

551 W Main Street Suite 200, Madison, WI 53703

Phone Number

(608) 332-8434

# of Employees

5

SEC notice filing (2 States and Territories)

Registered to provide investment advisory services in 2 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

WP ADV PART 2A (5/27/2026)

Regulatory Assets Under Management

Total Number of Accounts

363

AUM (Assets Under Management)

$276,678,000

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

FORGE TECHNOLOGY GROUP, LLC, NOT INVESTMENT RELATED, MADISON, WI, FORGE PROVIDES TECHNOLOGY REVIEW AND MARKET ANALYSIS CONDUCTED BY SUBJECT MATTER EXPERTS AND ASSIST WITH LICENSING OR STRATEGIC PARTNERSHIP AGREEMENT DRAFTING AND NEGOTIATION. FORGE ALSO OFFERS FRACTIONAL EXECUTIVES THAT CAN BE RETAINED EITHER PART TIME OR TEMPORARY BASIS, OWNER (50%) 12/2024, NO HOURS ARE DEVOTED TO THIS DURING SECURITIES TRADING HOURS OR DURING THE MONTH. ONLY PARTICIPATION IS VIA OWNERHSIP.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
WP
WALLEYE PARTNERS LLC

GOETZKE CAPITAL LLC | WALLEYE PARTNERS LLC

CRD#: 333435 / SEC#: 801-131353
RIA
Registered Investment Advisory firm - SEC (10/28/2024 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Wisconsin
(1/10/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Jan 2005About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Sep 2004About the Series 63 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed May 2004About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Brian Keith Donley's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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