James F. Long

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CRD#: 4757683

Professional summary

Being a previously registered professional could mean that this person is no longer operating under the supervision of the SEC or FINRA.

That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

James Frederick Long, CFA, CFP®, who also goes by Jim Long, was a registered financial professional .

James is a previously registered financial professional and started their career in finance in 2004. James had worked at 3 firms and has passed the Series 63, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Aliases

Jim Long

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFA

Chartered Financial Analyst

CFP^®

Certified Financial Planner

Experience

Past

November 4, 2016 - May 5, 2025

PLANNING ALTERNATIVES LTD

RIA

CRD#: 110268

BIRMINGHAM, MI

Past

June 4, 2004 - October 25, 2016

TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLC

CRD#: 20472

ANN ARBOR, MI

Past

April 5, 2004 - April 23, 2004

EDWARD JONES

CRD#: 250

ST. LOUIS, MO

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

PLANNING ALTERNATIVES LTD

CRD#: 110268 / SEC#: 801-18310

RIA

Registered Investment Advisory firm - (2/2/1983 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

Visual representation of state registrations

This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

Series 63

Date: 4/7/2004

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/25/2016

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 4/2/2004

General Securities Representative Examination

Current Firm

PLANNING ALTERNATIVES LTD

CRD#: 110268 / SEC#: 801-18310

RIA

Registered Investment Advisory firm - (2/2/1983 Approved)

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Contact information

Main Address

255 South Old Woodward Ave. Suite 310, Birmingham, MI 48009-6615

Mailing Address

Phone number

(248) 645-1520

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (17 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

PLANNING ALTERNATIVES PART 2A BROCHURE (3/14/2025)

Regulatory assets under management

Total Number of Accounts	683
AUM (Assets Under Management)	$ 1,283,122,581

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

James F. Long

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary)

Certified licenses

Experience

PLANNING ALTERNATIVES LTD

TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLC

EDWARD JONES

Primary Firm SEC Registration

PLANNING ALTERNATIVES LTD

State Registrations and Notice Filings

Exams

Series 63

Date: 4/7/2004

SIE

Date: 10/25/2016

Series 7

Date: 4/2/2004

Current Firm

PLANNING ALTERNATIVES LTD

Contact information

SEC notice filing (17 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

PLANNING ALTERNATIVES LTD

TRUST BUT VERIFY

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