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Alexander Cruz

AIF®, CFP®
SPC
Irvine, CA
·CRD# 4711554·23 years experience

Professional Summary

Alexander Cruz, AIF®, CFP® is a registered financial advisor currently at SPC located in Irvine, California and PARKLAND SECURITIES, LLC located in Irvine, California. Alexander is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2003. Alexander has worked at 5 firms and has passed the Series 66, Series 63, SIE, Series 7, Series 6, Series 51 and Series 24 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

AIF®
Accredited Investment Fiduciary
CFP®
Certified Financial PlannerSince 2022

Years of Experience

23 years in the financial services industry

Current & Past Employments

SPC·CRD# 110692
RIA
7545 Irvine Center Drive Suite 214, Irvine, CA 92618
July 7, 2015 - Present
PARKLAND SECURITIES, LLC·CRD# 115368
BD
7545 Irvine Center Drive Ste. 200, Irvine, CA 92618
July 6, 2015 - Present
OSAIC SERVICES, INC.·CRD# 133763
RIA
Torrance, CA
October 13, 2010 - July 8, 2015
INDEPENDENT CAPITAL MANAGEMENT·CRD# 121354
RIA
Santa Monica, CA
May 23, 2007 - July 25, 2011
OSAIC SERVICES, INC.·CRD# 133763
BD
Torrance, CA
October 31, 2005 - July 8, 2015
SUNAMERICA SECURITIES, INC.·CRD# 20068
BD
Phoenix, AZ
October 13, 2003 - October 31, 2005

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Current Firm

SP
SPC

PARKLAND SECURITIES, LLC | SPC | SIGMA PLANNING CORPORATION | SIGMA PLANNING CORP

CRD#: 110692 / SEC#: 801-20404
RIA
Registered Investment Advisory firm - SEC (1/11/1984 Approved)
Alaska
Registered Investment Advisory firm - Alaska (2/13/2002 Cancelled)
Arizona
Registered Investment Advisory firm - Arizona (2/14/2002 Terminated)
California
Registered Investment Advisory firm - California (1/17/2002 Cancelled)
Colorado
Registered Investment Advisory firm - Colorado (2/14/2002 Cancelled)
Delaware
Registered Investment Advisory firm - Delaware (2/14/2002 Terminated)
Hawaii
Registered Investment Advisory firm - Hawaii (3/19/2002 Terminated)
Montana
Registered Investment Advisory firm - Montana (2/12/2002 Terminated)
New Hampshire
Registered Investment Advisory firm - New Hampshire (2/14/2002 Terminated)
New Mexico
Registered Investment Advisory firm - New Mexico (2/14/2002 Terminated)
New York
Registered Investment Advisory firm - New York (1/17/2002 Cancelled)
Rhode Island
Registered Investment Advisory firm - Rhode Island (3/7/2002 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (2/14/2002 Terminated)
Utah
Registered Investment Advisory firm - Utah (1/17/2002 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (1/30/2002 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

300 Parkland Plaza, Ann Arbor, MI 48103

Phone Number

(734) 663-1611

# of Employees

471

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

SPC FORM ADV BROCHURE (5/7/2026)

Regulatory Assets Under Management

Total Number of Accounts

26,433

AUM (Assets Under Management)

$6,102,465,817

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. AS A LICENSED INSURANCE AGENT, I AM APPOINTED WITH VARIOUS INSURANCE COMPANIES. 2. ALEXANDER CRUZ; INVESTMENT RELATED; 7545 IRVINE CENTER DRIVE SUITE 200 IRVINE CA 92618; STATUTORY AGENT; 10/1/2003; 160 HRS/MTH; 8 HRS DURING TRADING; SALE OF INSURANCE PRODUCTS. 3. CITADEL LAW OFFICES; NON-INVESTMENT RELATED; 2372 MORSE AVE IRVINE CA 92614; AGENT; 1/1/2004; 8 HRS/MTH; 0 HRS DURING TRADING; REFERRAL SERVICES TO THE LAW FIRM FOR ESTATE PLANNING AND TRUST RELATED SERVICES 4. GRACE LOU LAW, NON-INVESTMENT RELATED, 1500 ROSECRANS AVE., SUITE 500, MANHATTAN BEACH, CA 90266, PARALEGAL, 7/2/15, 8 HRS/MO, 0 HRS DURING TRADING HRS, REFERRAL SERVICES TO LAW FOR ESTATE PLANNING AND TRUST RELATED SERVICES. 5. ALEX CRUZ WEALTH MANAGEMENT: PROVIDE FINANCIAL SERVICES.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SP
SPC

PARKLAND SECURITIES, LLC | SPC | SIGMA PLANNING CORPORATION | SIGMA PLANNING CORP

CRD#: 110692 / SEC#: 801-20404
RIA
Registered Investment Advisory firm - SEC (1/11/1984 Approved)
Alaska
Registered Investment Advisory firm - Alaska (2/13/2002 Cancelled)
Arizona
Registered Investment Advisory firm - Arizona (2/14/2002 Terminated)
California
Registered Investment Advisory firm - California (1/17/2002 Cancelled)
Colorado
Registered Investment Advisory firm - Colorado (2/14/2002 Cancelled)
Delaware
Registered Investment Advisory firm - Delaware (2/14/2002 Terminated)
Hawaii
Registered Investment Advisory firm - Hawaii (3/19/2002 Terminated)
Montana
Registered Investment Advisory firm - Montana (2/12/2002 Terminated)
New Hampshire
Registered Investment Advisory firm - New Hampshire (2/14/2002 Terminated)
New Mexico
Registered Investment Advisory firm - New Mexico (2/14/2002 Terminated)
New York
Registered Investment Advisory firm - New York (1/17/2002 Cancelled)
Rhode Island
Registered Investment Advisory firm - Rhode Island (3/7/2002 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (2/14/2002 Terminated)
Utah
Registered Investment Advisory firm - Utah (1/17/2002 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (1/30/2002 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(4/21/2025)
RR
California
(7/6/2015)
IAR
California
(7/7/2015)
RR
Colorado
(3/1/2018)
RR
Connecticut
(4/30/2025)
RR
Maryland
(1/4/2021)
RR
Nevada
(7/6/2015)
RR
New York
(3/7/2021)
RR
Oregon
(6/7/2022)
RR
Pennsylvania
(4/24/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Jan 2005About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Oct 2003About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Sep 2004About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Oct 2003About the Series 6 exam

Series 51 — Municipal Fund Securities Principal Examination

Passed Jan 2005About the Series 51 exam

Series 24 — General Securities Principal Examination

Passed Oct 2004About the Series 24 exam
FINRA
SRO Registrations
Nasdaq Stock Market
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Alexander Cruz's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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