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Robert Lamar Persons

CFP®
SYNOVUS SECURITIES
COLUMBUS, GA
·CRD# 4689232·22 years experience

Professional Summary

Robert Lamar Persons, CFP® is a registered financial advisor currently at SYNOVUS SECURITIES, INC. located in Columbus, Georgia. Robert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2004. Robert has worked at 2 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial Planner

Years of Experience

22 years in the financial services industry

Current & Past Employments

SYNOVUS SECURITIES, INC.·CRD# 14023
RIA
BD
33 W 14th Street 3rd Floor, Columbus, GA 31901
May 6, 2013 - Present
SYNOVUS SECURITIES, INC.·CRD# 14023
RIA
BD
33 W 14th Street 3rd Floor, Columbus, GA 31901
May 17, 2013 - Present
SYNOVUS SECURITIES, INC.·CRD# 14023
BD
Columbus, GA
October 8, 2008 - December 31, 2011
SYNOVUS SECURITIES, INC.·CRD# 14023
RIA
Columbus, GA
September 16, 2008 - December 31, 2011
SYNOVUS SECURITIES, INC.·CRD# 14023
RIA
Columbus, GA
June 25, 2007 - July 9, 2007
SYNOVUS SECURITIES, INC.·CRD# 14023
BD
Columbus, GA
June 20, 2007 - July 9, 2007
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
RIA
Atlanta, GA
May 14, 2004 - September 12, 2006
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
BD
Atlanta, GA
April 28, 2004 - September 12, 2006

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Current Firm

SS
SYNOVUS SECURITIES, INC.

CALUMET FINANCIAL ASSOCIATES INC. | SYNOVUS SECURITIES, INC. | SYNOVUS FINANCIAL PLANNING SERVICES | CREATIVE FINANCIAL GROUP, A DIVISION OF SYNOVUS SECURITIES, INC. | CALUMET FINANCIAL ASSOCIATES, INC.

CRD#: 14023 / SEC#: 801-19690, 8-34709
RIA
Registered Investment Advisory firm - SEC (9/1/1983 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Atlanta district office)

Contact Information

Main Address

33 W 14th Street 3rd Floor, Columbus, GA 31901

Mailing Address

P.o. Box 2628, Columbus, GA 31902-2628

Phone Number

(706) 649-2327

Established

Georgia since 06/27/1985

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Medium

# of Employees

280

SEC notice filing (52 States and Territories)

Registered to provide investment advisory services in 52 US states and territories.

FINRA licenses (53 States and Territories)

Registered to provide investment advisory services in 52 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

CREATIVE FINANCIAL GROUP ADV PART 2A (1/28/2026)

Direct owners and executive officers

NamePositionCRD#
PINNACLE FINANCIAL PARTNERS INC.SYNOVUS SECURITIES, INC. PARENT—
BROOKS, WILLIAM THOMASCHIEF COMPLIANCE OFFICER5028846
ELEAM, JENNA KELLEYCHIEF FINANCIAL OFFICER / FINOP7801582
GUNDERSON, GENE FREDERICKDIRECTOR OF COMPLIANCE, TRUST & BROKERAGE2914172
KIRK, LEAH JEANETTECHIEF OPERATIONS OFFICER2217286
LAW, ROBERT WARDPRESIDENT - CFG DIVISION1399885
MACHARIA, MWANGI JOHNDEPUTY CHIEF COMPLIANCE OFFICER2723756
MCKENZIE, MICHELLE JESSUPROP2475731
SEXTON, GUY LEONARDEVP/DIRECTOR1204541
VARNER, ROBERT PARKERPRESIDENT2192715

Regulatory Assets Under Management

Total Number of Accounts

12,411

AUM (Assets Under Management)

$8,445,083,014

Disclosures

Regulatory Event

10

Arbitration

2

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
12/22/2025Cover PageReport
11/22/2024Cover PageReport
10/27/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

TWIN CEDARS|START DATE: 07/26/2018|CHARITY|BOARD MEMBER|2 HOURS PER MONTH; 0 DURING TRADING HOURS|NOT INVESTMENT RELATED|GOVERNANCE, ADVANCE THE MISSION OF TWIN CEDARS, ADVOCATE, FUNDRAISING, FINANCIALS, COMPLIANCE, ETC.|NO COMPENSATION.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SS
SYNOVUS SECURITIES, INC.

CALUMET FINANCIAL ASSOCIATES INC. | SYNOVUS SECURITIES, INC. | SYNOVUS FINANCIAL PLANNING SERVICES | CREATIVE FINANCIAL GROUP, A DIVISION OF SYNOVUS SECURITIES, INC. | CALUMET FINANCIAL ASSOCIATES, INC.

CRD#: 14023 / SEC#: 801-19690, 8-34709
RIA
Registered Investment Advisory firm - SEC (9/1/1983 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Atlanta district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alabama
(1/23/2024)
IAR
Georgia
(5/6/2013)
RR
Georgia
(5/17/2013)
RR
North Carolina
(3/10/2021)
RR
Tennessee
(3/10/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed May 2004About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Apr 2004About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Robert Lamar Persons's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Robert Lamar Persons's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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