AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why Advisor Check
VERONICA RUBIO

VERONICA RUBIO

CERITY PARTNERS LLC | PARTNER
SAN FRANCISCO, CA 94104
Some features on this profile are disabled
CRD#: 4599158
VERONICA RUBIO

Professional summary


VERONICA RUBIO, CFP® is a registered financial advisor currently at CERITY PARTNERS LLC located in San Francisco, California.

VERONICA is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2004. VERONICA has worked at 11 firms and has passed the Series 66, Series 63, Series 7TO, Series 6TO, SIE, Series 7, Series 6 and Series 26 exams.

Biography


Veronica is a Partner in our San Francisco Office. She oversees key partner and client relationship development across Northern California. Veronica possesses over 17 years of wealth management and financial services experience with an expertise in managing successful client relationships and business development. Prior to joining Cerity Partners, Veronica was a Regional Vice President for a national Registered Investor Advisory Firm. In this role she partnered with investment consultants to help their high-net-worth clients achieve their financial goals. Previously, Veronica obtained experience in liquidity and credit as the Regional Banking Manager at Schwab Bank where she facilitated the implementation of a holistic financial plan that includes managing both sides of the balance sheet. Veronica began her career as a Financial Consultant for Charles Schwab and Fidelity Investments providing comprehensive financial planning, sophisticated income strategies, asset protection solutions and investment guidance for high-net-worth families and entities.
top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. THE EACH FOUNDATION | NOT INVESTMENT RELATED | SAN FRANCISCO, CALIFORNIA | START DATE 02/11/2017 | ADVISOR | RESEARCH CHARITIES IN COUNTY TO MAKE AN IMPACT IN THE COMMUNITY, DETERMINE REASONABLE GRANTS TO NON-PROFIT ORGANIZATIONS IN THE AREA, PARTICIPATE IN QUARTERLY CONFERENCE CALLS FOR THE FOUNDATION | LESS THAN 20 HOURS PER MONTH | NONE DURING SECURITIES TRADING HOURS. 2. RENTAL PROPERTY LOCATED AT 1496 TALLAC ST NAPA CA 94558; IS THE BUSINESS INVESTMENT RELATED: NO; DESCRIPTION OF THE BUSINESS: MS. RUBIO HAS A RENTAL PROPERTY IN NAPA WHICH AT TIMES SHE RENTS OUT IN AIRBNB. POSITION TITLE: OWNER; RESPONSIBILITIES DUTIES: RESPOND TO INQUIRIES DURING NON- BUSINESS HOURS. MS. RUBIO HAS A HOUSECLEANER THAT PREPARES HOME FOR NEXT GUEST. ; START DATE WITH BUSINESS: 2022-01-05; HOURS DEVOTED TO BUSINESS DURING TRADING HOURS: 0; HOURS DEVOTED TO BUSINESS OUTSIDE TRADING HOURS: 0; PERCENTAGE OF TOTAL YEARLY COMPENSATION EXPECTED TO BE DERIVED FROM THE BUSINESS: 5; WILL AN IRS FORM FOR INCOME EARNED BE RECEIVED: YES.

Blog Corner


CRS (Client Relationship Summary) - RIA


CERITY PARTNERS LLC - Registered Investment Advisory firm

Version Date: Thu Mar 28 2024

Cerity Partners LLC is registered with the Securities and Exchange Commission as an Investment Advisor with offices throughout the United States. Registration of an Investment Advisor does not imply any level of skill or training.

Brokerage and investment advisory services and fees differ, and it is important as a retail investor to understand the difference. Free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing.

Types of Services Offered:

Cerity Partners offers the following services to high net worth and retail investors: Investment Advisory, Financial Planning, and Tax and Tax Planning. We customize all services to our clients’ individual needs by determining your specific goals, objectives, risk tolerance, time horizon, investment restrictions and other factors that affect the financial advice you receive. We have developed investment risk profiles used in our investment advisory, wealth planning, and retirement and financial planning services to help you understand the potential risks and rewards associated with your investments and provide our advisors with a guide to managing your investments. We continuously monitor investment accounts to ensure compliance with your stated goals and objectives.

Cerity Partners typically receives discretionary authority from the client to select third-party investment managers and/or select the identity and amount of securities to be bought or sold during an advisory relationship. We only exercise our investment discretion consistent with the stated investment risk profile for the particular client account. Cerity Partners also offers non-discretionary services where we seek prior authorization from the client prior to implementing our recommendations.

As a condition for starting and maintaining an investment advisory relationship, Cerity Partners generally requires a minimum portfolio size of $2,000,000 and a minimum investment advisory annual fee of $20,000. These minimums may have the effect of making our services impractical for certain individuals or entities. We, in our sole discretion, may waive our stated account minimums.

For a more detailed description of our services and account conditions, please refer to Item 4 and Item 5 of Cerity Partners ADV Part 2A Disclosure Brochure or at https://adviserinfo.sec.gov/firm/summary/151559


Questions to ask your Professional:
  • Given my financial situation, should I choose an investment advisory service? Why or why not?
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education and other qualifications? What
  • do these qualifications mean?

Cerity Partners charges asset-based, fixed, and hourly fees. Our fee for wealth management services, including investment advisory, is up to 1.50% per year of assets under management, and the fee is negotiable based on certain criteria. While our standard agreement is inclusive of all services, we may from time to time quote a fixed annual retainer for services based on the scope of the engagement. We may enter into performance fee arrangements with qualified clients. You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what other fees and costs you are paying, such as custodian fees and underlying investment fees. For more information on our fees and how we calculate fees, please refer to Item 5 of Cerity Partners ADV Part 2A Disclosure Brochure or at https://adviserinfo.sec.gov/firm/summary/151559. Our advisors are compensated based on the amount of assets under management that they personally manage.


Questions to ask your Professional:
  • Help me understand how these fees and costs might affect my investments. If I give you $1,000,000 to invest, how much will go to fees and costs, and how much will be invested for me?

When we act as your investment adviser, we are required to act in your best interest and not put our own interest ahead of your interests. At the same time, the way Cerity Partners is compensated creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means:

  • Cerity Partners’ affiliate, Sage Advisors (“Sage”) manages proprietary and unaffiliated private investment funds and creates a conflict of interest if we recommend Sage over other unaffiliated funds invested in a similar fashion.

  • The more assets in a client’s account(s) will result in more fees, so Cerity Partners may have an incentive to recommend the client increase the assets in their accounts.

  • Performance-based fee arrangements create a conflict of interest and an incentive to recommend certain investments over an investment with a different fee arrangement.

  • Cerity Partners may accept sponsorship of client and prospect events from certain third-party managers creating a conflict of interest if we recommend certain managers from whom we accept sponsorships over others that do not provide sponsorships. For further information on Sage, performance-based fees, sponsorships and our conflicts of interest, please refer to Item 10, Item 6, Item 12 of Cerity Partners ADV Part 2A Disclosure Brochure or at https://adviserinfo.sec.gov/firm/summary/151559


Questions to ask your Professional:
  • How might your conflicts of interest affect me, and how will you address them?

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Education


San Jose State University

Bachelor's degree - Finance

Experience


Current

November 2, 2022 - Present

CERITY PARTNERS LLC

Office #1: 345 California Street, Suite 1100, San Francisco, CA 94104
RIA
CRD#: 151559
SAN FRANCISCO, CA
Past

April 14, 2021 - October 20, 2022

MERCER GLOBAL ADVISORS INC.

RIA
CRD#: 147363
San Francisco, CA
Past

September 9, 2013 - March 23, 2021

CHARLES SCHWAB & CO., INC.

RIA
CRD#: 5393
Oakland, CA
Past

September 9, 2013 - March 23, 2021

CHARLES SCHWAB & CO., INC.

BD
CRD#: 5393
Oakland, CA
Past

October 1, 2012 - August 8, 2013

J.P. MORGAN SECURITIES LLC

RIA
CRD#: 79
CORTE MADERA, CA
Past

October 1, 2012 - August 8, 2013

J.P. MORGAN SECURITIES LLC

BD
CRD#: 79
CORTE MADERA, CA
Past

August 2, 2012 - October 1, 2012

CHASE INVESTMENT SERVICES CORP.

RIA
CRD#: 25574
CORTE MADERA, CA
Past

August 2, 2012 - October 1, 2012

CHASE INVESTMENT SERVICES CORP.

BD
CRD#: 25574
CORTE MADERA, CA
Past

September 14, 2010 - July 24, 2012

STRATEGIC ADVISERS LLC

RIA
CRD#: 104555
BERKELEY, CA
Past

July 29, 2010 - July 23, 2012

FIDELITY BROKERAGE SERVICES LLC

BD
CRD#: 7784
BERKELEY, CA
Past

March 15, 2010 - July 19, 2010

HSBC SECURITIES (USA) INC.

BD
CRD#: 19585
SAN FRANCISCO, CA
Past

October 23, 2009 - March 8, 2010

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

BD
CRD#: 7691
SAN FRANCISCO, CA
Past

May 26, 2005 - October 23, 2009

BANC OF AMERICA INVESTMENT SERVICES, INC.

BD
CRD#: 16361
OAKLAND, CA
Past

September 3, 2004 - January 12, 2005

WELLS FARGO INVESTMENTS, LLC

BD
CRD#: 10582
SAN FRANCISCO, CA
Past

March 11, 2004 - July 13, 2004

BANC OF AMERICA INVESTMENT SERVICES, INC.

BD
CRD#: 16361
BOSTON, MA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CP
CERITY PARTNERS LLC
CERITY PARTNERS | MILSTEIN ADVISORS LLC | HPM PARTNERS SFO ALLIANCE | HPM PARTNERS LLC | CERITY PARTNERS LLC

CRD#: 151559 / SEC#: 801-70719

RIA
Registered Investment Advisory firm - (10/22/2009 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
California
(11/2/2022)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 9/13/2010
Uniform Combined State Law Examination
State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 3/23/2024
General Securities Representative Examination
General Industry/Product Exam
RR
Series 6TO
Date: 3/23/2024
Investment Company Products/Variable Contracts Representative Examination
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam

Current Firm


CP
CERITY PARTNERS LLC
CERITY PARTNERS | MILSTEIN ADVISORS LLC | HPM PARTNERS SFO ALLIANCE | HPM PARTNERS LLC | CERITY PARTNERS LLC

CRD#: 151559 / SEC#: 801-70719

RIA
Registered Investment Advisory firm - (10/22/2009 Approved)
Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information


Main Address
99 Park Avenue 16th Floor, New York, NY 10016
Mailing Address
Phone number
(212) 850-4260
Established
Firm type
Fiscal year end
# of Employees
1,166

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

CP ADV PART 2A (9/18/2025)

Regulatory assets under management


Total Number of Accounts19,810
AUM (Assets Under Management)$ 122,848,693,051

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/23/2025
Cover Page
07/24/2024
09/28/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


CERITY PARTNERS LLC

PARTNERCRD#: 151559San Francisco, CA 94104

TRUST BUT VERIFY

Monitor VERONICA RUBIO

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Contact information


Similar Advisors


AG
Adam GreenAdvisorCheck Check Mark
J.P. MORGAN SECURITIES LLC
IAR
RR
SAN MATEO, CA
MS
Maximilian SoaresAdvisorCheck Check Mark
J.P. MORGAN SECURITIES LLC
RR
San Francisco, CA
footer-logo

AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.© 2025 AdvisorCheck, an AIMR Analytics company. All rights reserved.