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Willard David Moore

CRD# 4530900·Registered 2002 - 2026
Previously Registered: Being a previously registered professional could mean that Willard is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

Willard David Moore, who also goes by W David Moore Jr., Wilard David Moore Jr, Willard David Moore Jr, was a registered financial advisor. Willard was a previously registered financial professional and started their career in finance 2002 - 2026. Willard had worked at 7 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

W David Moore Jr., Wilard David Moore Jr, Willard David Moore Jr

Blog Corner

More Resources

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

24 years in the financial services industry

Current & Past Employments

Past

AURORA PRIVATE WEALTH, INC.Past·CRD# 281604
RIA
Holmdel, NJ
January 3, 2019 - June 30, 2026
APW CAPITAL, INC.Past·CRD# 43814
BD
Holmdel, NJ
January 2, 2019 - June 30, 2026
PURSHE KAPLAN STERLING INVESTMENTSPast·CRD# 35747
BD
Holmdel, NJ
May 2, 2016 - December 31, 2018
INSIGHT PRIVATE ADVISORS, LLCPast·CRD# 169017
RIA
Holmdel, NJ
February 26, 2014 - December 31, 2018
LPL FINANCIAL LLCPast·CRD# 6413
BD
Holmdel, NJ
February 25, 2014 - May 2, 2016
BCG SECURITIES, INC.Past·CRD# 70
RIA
Holmdel, NJ
August 6, 2009 - February 27, 2014
BCG SECURITIES, INC.Past·CRD# 70
BD
Cherry Hill, NJ
August 6, 2009 - February 27, 2014
EQUITABLE ADVISORS, LLCPast·CRD# 6627
RIA
Holmdel, NJ
July 27, 2002 - August 4, 2009
EQUITABLE ADVISORS, LLCPast·CRD# 6627
BD
Holmdel, NJ
May 17, 2002 - August 4, 2009

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Current Firm

AP
AURORA PRIVATE WEALTH, INC.

ARTISAN ADVISORS, INC. | WEALTHPLAN ADVANTAGE | WEALTH PLAN ADVANTAGE | WACHTEL CAPITAL ADVISORS | STERLING GLOBAL STRATEGIES | SPRING DELTA ASSET MANAGEMENT | PLANNED PROFESSIONAL ADVISORY | NIELSEN FINANCIAL GROUP | MOORE WEALTH MANAGEMENT | MAIN STREET PRIVATE ADVISORS | JFL TOTAL WEALTH MANAGEMENT | INDIGO WEALTH MANAGEMENT | HARPER & HODGE | BROWN & BROWN | BRIO FINANCIAL SERVICES | AURORA PRIVATE WEALTH, INC.

CRD#: 281604 / SEC#: 801-110498
RIA
Registered Investment Advisory firm - SEC (5/5/2017 Approved)
California
Registered Investment Advisory firm - California (6/4/2017 Terminated)
Florida
Registered Investment Advisory firm - Florida (5/5/2017 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (5/24/2017 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (5/5/2017 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

999 Riverview Drive Suite 201, Totowa, NJ 07512

Phone Number

(973) 394-0404

# of Employees

21

SEC notice filing (34 States and Territories)

Registered to provide investment advisory services in 34 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

AURORA PW ADV 2A (7/1/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,508

AUM (Assets Under Management)

$374,030,968

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) Aurora d/b/a Moore Wealth Management, LLC; Holmdel, NJ; investment related; Nature of business: RIA and independent insurance agent; Title: Managing Member/Wealth Manager/Retirement Planning Specialist/Insurance Agent; Duties: advisory services and insurance agent; TIME SPENT 100%

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AP
AURORA PRIVATE WEALTH, INC.

ARTISAN ADVISORS, INC. | WEALTHPLAN ADVANTAGE | WEALTH PLAN ADVANTAGE | WACHTEL CAPITAL ADVISORS | STERLING GLOBAL STRATEGIES | SPRING DELTA ASSET MANAGEMENT | PLANNED PROFESSIONAL ADVISORY | NIELSEN FINANCIAL GROUP | MOORE WEALTH MANAGEMENT | MAIN STREET PRIVATE ADVISORS | JFL TOTAL WEALTH MANAGEMENT | INDIGO WEALTH MANAGEMENT | HARPER & HODGE | BROWN & BROWN | BRIO FINANCIAL SERVICES | AURORA PRIVATE WEALTH, INC.

CRD#: 281604 / SEC#: 801-110498
RIA
Registered Investment Advisory firm - SEC (5/5/2017 Approved)
California
Registered Investment Advisory firm - California (6/4/2017 Terminated)
Florida
Registered Investment Advisory firm - Florida (5/5/2017 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (5/24/2017 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (5/5/2017 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Jun 2002About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed May 2002About the Series 7 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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