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JL

John M Little Iv

VIRTUE CAPITAL MANAGEMENT
HARLINGEN, TX
·CRD# 4516127·22 years experience

Professional Summary

John M Little IV, who also goes by John Melson Little IV, is a registered financial advisor currently at VIRTUE CAPITAL MANAGEMENT, LLC located in Harlingen, Texas. John is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2004. John has worked at 6 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

John Melson Little Iv

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

22 years in the financial services industry

Current & Past Employments

VIRTUE CAPITAL MANAGEMENT, LLC·CRD# 167816
RIA
1. 1413 N Stuart Place Rd Suite B, Harlingen, TX 785522. 6263 Poplar Ave. Suite 910, Memphis, TN 38119
January 14, 2019 - Present
HORTER INVESTMENT MANAGEMENT, LLC·CRD# 119880
RIA
Harlington, TX
March 16, 2016 - January 15, 2019
D.H. HILL ADVISORS, INC.·CRD# 116324
RIA
Harlingen, TX
May 26, 2015 - April 4, 2016
D.H. HILL SECURITIES, LLLP·CRD# 41528
BD
Harlingen, TX
January 5, 2011 - April 4, 2016
VOYA FINANCIAL ADVISORS, INC.·CRD# 2882
BD
Harlingen, TX
September 19, 2006 - December 31, 2010
VOYA FINANCIAL PARTNERS, LLC·CRD# 34815
BD
Magnolia, TX
March 10, 2006 - August 3, 2006
VOYA FINANCIAL ADVISORS, INC.·CRD# 2882
BD
The Woodlands, TX
November 22, 2004 - March 13, 2006

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Current Firm

VC
VIRTUE CAPITAL MANAGEMENT, LLC

VIRTUE CAPITAL MANAGEMENT, LLC

CRD#: 167816 / SEC#: 801-79938
RIA
Registered Investment Advisory firm - SEC (6/25/2014 Approved)
Arizona
Registered Investment Advisory firm - Arizona (7/1/2014 Terminated)
California
Registered Investment Advisory firm - California (7/31/2014 Terminated)
Florida
Registered Investment Advisory firm - Florida (7/1/2014 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (7/1/2014 Terminated)
Kentucky
Registered Investment Advisory firm - Kentucky (7/2/2014 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (7/11/2014 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (7/1/2014 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (7/1/2014 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (7/31/2014 Terminated)
Texas
Registered Investment Advisory firm - Texas (7/1/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

12 Cadillac Dr. Suite 280, Brentwood, TN 37027

Phone Number

(615) 340-0801

# of Employees

105

SEC notice filing (43 States and Territories)

Registered to provide investment advisory services in 43 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

VCM ADV PART 2A (10/5/2026)

Regulatory Assets Under Management

Total Number of Accounts

7,561

AUM (Assets Under Management)

$1,310,521,132

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) JML FINANCIAL, LLC�, Title: OWNER, Description: SALES AND SERVICES OF FIXED INSURANCE PRODUCTS, Start Date: 02-01-2006, Address: 1407 STUART PLACE RD, SUITE C, HARLINGEN, TX 78552�, Investment-related? YES, Hours per month: 160, During trading hours: 160
(2) JOHN M LITTLE IV INSURANCE SERVICES INC., Title: OWNER, Description: FIXED INSURANCE SALES AND MANAGEMENT, Start Date: 01-01-2021, Address: 8570 CORDES CIR., SUITE 14, GERMANTOWN, TN 38139,, Investment-related? NO, Hours per month: 100, During trading hours: 100

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
VC
VIRTUE CAPITAL MANAGEMENT, LLC

VIRTUE CAPITAL MANAGEMENT, LLC

CRD#: 167816 / SEC#: 801-79938
RIA
Registered Investment Advisory firm - SEC (6/25/2014 Approved)
Arizona
Registered Investment Advisory firm - Arizona (7/1/2014 Terminated)
California
Registered Investment Advisory firm - California (7/31/2014 Terminated)
Florida
Registered Investment Advisory firm - Florida (7/1/2014 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (7/1/2014 Terminated)
Kentucky
Registered Investment Advisory firm - Kentucky (7/2/2014 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (7/11/2014 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (7/1/2014 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (7/1/2014 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (7/31/2014 Terminated)
Texas
Registered Investment Advisory firm - Texas (7/1/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Tennessee
(1/15/2019)
IAR
Texas
(1/14/2019)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed May 2015About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Dec 2004About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Apr 2016About the SIE exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Nov 2004About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view John M Little IV's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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