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William Asher Lane Jr

CREATIVEONE WEALTH
Overland Park, KS
·CRD# 4490647·24 years experience

Professional Summary

William Asher Lane JR, who also goes by William Asher Lane Jr, Bill Lane, is a registered financial advisor currently at CREATIVEONE WEALTH, LLC located in Overland Park, Kansas and CREATIVEONE SECURITIES, LLC located in Overland Park, Kansas. William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2002. William has worked at 5 firms and has passed the Series 66, Series 63, SIE and...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

William Asher Lane Jr, Bill Lane

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

24 years in the financial services industry

Current & Past Employments

CREATIVEONE WEALTH, LLC·CRD# 281213
RIA
10975 Grandview Drive, Overland Park, KS 66210
April 3, 2025 - Present
CREATIVEONE SECURITIES, LLC·CRD# 152974
RIA
BD
6330 Sprint Parkway, Suite 400, Overland Park, KS 66211
October 13, 2016 - Present
CREATIVEONE SECURITIES, LLC·CRD# 152974
RIA
Overland Park, KS
September 28, 2016 - April 2, 2025
VSR FINANCIAL SERVICES, INC.·CRD# 14503
RIA
Overland Park, KS
April 27, 2012 - December 31, 2014
VSR FINANCIAL SERVICES, INC.·CRD# 14503
BD
Overland Park, KS
April 26, 2012 - December 31, 2014
USAA FINANCIAL PLANNING SERVICES·CRD# 106352
RIA
San Antonio, TX
July 10, 2009 - May 13, 2010
USAA FINANCIAL ADVISORS, INC.·CRD# 129035
BD
San Antonio, TX
July 2, 2009 - May 13, 2010
VSR FINANCIAL SERVICES, INC.·CRD# 14503
RIA
Overland Park, KS
February 3, 2003 - June 19, 2009
VSR FINANCIAL SERVICES, INC.·CRD# 14503
BD
Overland Park, KS
January 17, 2002 - June 19, 2009

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Current Firm

CW
CREATIVEONE WEALTH, LLC

C1W | LA LOMA FINANCIAL SERVICES | CREATIVEONE WEALTH, LLC | COVENTRY WEALTH ADVISORS | CHANGEPATH, LLC | CHANGEPATH | CHANGE PATH LLC

CRD#: 281213 / SEC#: 801-106677
RIA
Registered Investment Advisory firm - SEC (9/25/2015 Approved)

Contact Information

Main Address

6330 Sprint Pkwy Suite 400, Overland Park, KS 66211

Phone Number

(913) 402-7897

# of Employees

222

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

CREATIVEONE WEALTH FORM ADV PART 2A_2026.03.31 (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

35,425

AUM (Assets Under Management)

$6,251,683,061

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1.) CreativeOne Wealth, LLC; investment related; 6330 Sprint Parkway Suite 400 Overland Park, KS 66211; RIA; Vice President, Senior Wealth Advisor; 04/2025; 160 hrs/mo; 140 hrs/mo 2.) CreativeOne Advisors; investment related; 10975 Grandview Drive Building 27, Suite 190, Overland Park, KS 66210; Insurance Sales; VP Senior Wealth Advisor; 03/2025; 8 hrs/mo; 8 hrs/mo; Comprehensive Financial Planning

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CW
CREATIVEONE WEALTH, LLC

C1W | LA LOMA FINANCIAL SERVICES | CREATIVEONE WEALTH, LLC | COVENTRY WEALTH ADVISORS | CHANGEPATH, LLC | CHANGEPATH | CHANGE PATH LLC

CRD#: 281213 / SEC#: 801-106677
RIA
Registered Investment Advisory firm - SEC (9/25/2015 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Kansas
(10/13/2016)
IAR
Kansas
(4/3/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Jan 2003About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jan 2002About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jan 2002About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view William Asher Lane JR's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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