SR
Shelli J. Richardson
ROYAL FUND MANAGEMENT
LYNCHBURG, VA 24501
Some features on this profile are disabled
CRD#: 4379588
SR
Professional summary
Shelli Jo Richardson, who also goes by Shelli Jo Gearheart, Shelli Jo Lantz, is a registered financial advisor currently at ROYAL FUND MANAGEMENT, LLC located in Lynchburg, Virginia.
Shelli is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2001. Shelli has worked at 8 firms and has passed the Series 63, Series 65, Series 6TO and Series 6 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Shelli Jo Gearheart | Shelli Jo Lantz
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.
CRS (Client Relationship Summary) - RIA
Click below to view Shelli Jo Richardson's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
May 8, 2025 - Present
ROYAL FUND MANAGEMENT, LLC
Office #1: 3311 Old Forest Rd Suite 102, Lynchburg, VA 24501RIA
CRD#: 144434
LYNCHBURG, VA
Past
November 26, 2024 - May 6, 2025
IMPACT PARTNERSHIP WEALTH, LLC
RIA
CRD#: 313928
Lynchburg, VA
Past
December 1, 2020 - January 2, 2023
PRUCO SECURITIES, LLC.
BD
CRD#: 5685
GLEN ALLEN, VA
Past
September 26, 2020 - January 2, 2023
PRUCO SECURITIES, LLC.
RIA
CRD#: 5685
GLEN ALLEN, VA
Past
September 24, 2020 - September 24, 2020
PRUCO SECURITIES, LLC.
RIA
CRD#: 5685
GLEN ALLEN, VA
Past
September 18, 2015 - September 22, 2020
ROYAL FUND MANAGEMENT, LLC
RIA
CRD#: 144434
Lynchburg, VA
Past
September 16, 2010 - December 31, 2011
CONCOURSE FINANCIAL GROUP SECURITIES, INC.
BD
CRD#: 15708
LYNCHBURG, VA
Past
February 27, 2009 - September 21, 2010
NEXT FINANCIAL GROUP, INC.
BD
CRD#: 46214
FOREST, VA
Past
April 2, 2004 - March 2, 2009
OSAIC FS, INC.
BD
CRD#: 3870
FOREST, VA
Past
January 1, 2004 - April 22, 2004
CETERA FINANCIAL SPECIALISTS LLC
BD
CRD#: 10358
SCHAUMBURG, IL
Past
June 8, 2001 - January 1, 2004
CAPITAL BROKERAGE CORPORATION
BD
CRD#: 10465
GLEN ALLEN, VA
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
RF
ROYAL FUND MANAGEMENT, LLC
401(K) MANEUVER | YI WEALTH MANAGEMENT | WOERNLE WEALTH MANAGEMENT, LLC | WEALTH HARMONICS | WAYFINDER WEALTH MANAGEMENT | WAGNER INVESTMENT & RETIREMENT ADVISORS | VALLEY ASSET MANAGERS LLC | TRU FINANCIAL STRATEGIES | TRIPLETT WEALTH MANAGEMENT | TRANSPARENT FINANCIAL GROUP | THE SORENSEN ADVISORY GROUP, LLC | STRATEGIC FINANCIAL GROUP | STILL WATERS FINANCIAL GROUP LLC | STANDARD CAPITAL FINANCIAL | SPROUSE INVESTMENTS LLC | SOUTHWEST RETIREMENT & WEALTH MANAGEMENT | SOLUTIONS ADVISORY SERVICES, LLC | SOLID WEALTH ADVISORS, LLC | SIGNATURE AMERICA FINANCIAL & INSURANCE SERVICES, INC | SCHLOSSER INSURANCE SERVICES LLC | SAGE RETIREMENT SERVICES, LLC | ROYAL FUND MANAGEMENT, LLC | ROYAL FUND MANAGEMENT | RIDGEBROOKE INVESTMENT PLANNING | RETIREMENT INCOME SPECIALISTS | PRIME FINANCIAL ADVISORS | PLANNING ASSOCIATES OF THE SOUTHERN TIER | PELTZ FINANCIAL SERVICES | PATRICK LYNCH FINANCIAL | NORTHSHORE PLANNING GROUP | NORTHPOINT FINANCIAL, LLC | NORRIS FINANCIAL SOLUTIONS | NEXUS FINANCIAL GROUP | NEW LIFE FINANCIAL SOLUTIONS, LLC | NEW LIFE FINANCIAL PLANNING, LLC | MCRAE INVESTMENT ADVISORY | LONG FINANCIAL | LINK RETIREMENT & FINANCIAL SERVICES | LINK FINANCIAL LLC | LIFEPLAN PARTNERS, LLC | LIFE & LEGACY ADVISORS, LLC | LEGACY RETIREMENT SERVICES, INC. | JUDY CARLSON FINANCIAL GROUP | JO-ANN HOLST ADVISERS, INC | JO-ANN HOLST ADVISERS | JH ADVISERS | JD UNDERWOOD FINANCIAL | J.D. UNDERWOOD WEALTH MANAGEMENT, INC. | IOWA WEALTH ADVISORS | INTEGRITY WEALTH MANAGEMENT SOLUTIONS | INTEGRITY INVESTMENT AND RISK MANAGEMENT | HOWELL WEALTH CONSULTANTS LLC | HAWKS FINANCIAL, LLC | HARBOUR FINANCIAL GROUP, INC. | GOVERNMENT PERSONNEL ADVISORY GROUP, LLC | GATEKEEPER INVESTMENT ADVISERS | FREDRICK ADVISORS | FREDERICK FINANCIAL GROUP | FRACTAL PROFILE WEALTH MANAGEMENT | FINGERFINANCIAL | FINANCIAL VISION & INVESTMENT SERVICES, INC. | FINANCIAL STRATEGIES, INC. | FINANCIAL ADVISORS OF THE ROCKIES, INC. | FAMILY FINANCIAL RETIREMENT SYSTEMS LLC | EDWARDS INVESTMENTS LLC | DARLING WEATLH MANAGEMENT, LLC | CORNERSTONE FINANCIAL RESOURCES, LLC | COLORADO ELITE RETIREMENT PLANNING, LL DBA SOLID WEALTH ADVISORS, LLC | CLEARPOINT FINANCIAL GROUP | CAMINO ADVISORY | BUDNICK WEALTH MANAGEMENT | BRIZENDINE ADVISOR SERVICES, LLC | BRIDGE WEALTH STRATEGIES | BLACKSTON FINANCIAL ADVISORY GROUP | BENTLEY FINANCIAL | AR WEALTH MANAGEMENT | AMERICAN ELITE RETIREMENT LLC | AMERICA DIRECT, LLC | ALTMEYER FINANCIAL INVESTMENTS, LLC | ADVANCED FINANCIAL STRATEGIES | ADAGE FINANICAL CONSULTANTS, INC.
CRD#: 144434 / SEC#: 801-77918
RIA
Registered Investment Advisory firm - (4/10/2013 Approved)Florida
Registered Investment Advisory firm - (8/26/2013 Terminated)Kentucky
Registered Investment Advisory firm - (8/27/2013 Terminated)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.Highlighted states indicate IAR registrations
IAR
Virginia(5/8/2025)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
RR
Series 6TO
Date: 11/11/2020
Investment Company Products/Variable Contracts Representative ExaminationGeneral Industry/Product Exam
Current Firm
RF
ROYAL FUND MANAGEMENT, LLC
401(K) MANEUVER | YI WEALTH MANAGEMENT | WOERNLE WEALTH MANAGEMENT, LLC | WEALTH HARMONICS | WAYFINDER WEALTH MANAGEMENT | WAGNER INVESTMENT & RETIREMENT ADVISORS | VALLEY ASSET MANAGERS LLC | TRU FINANCIAL STRATEGIES | TRIPLETT WEALTH MANAGEMENT | TRANSPARENT FINANCIAL GROUP | THE SORENSEN ADVISORY GROUP, LLC | STRATEGIC FINANCIAL GROUP | STILL WATERS FINANCIAL GROUP LLC | STANDARD CAPITAL FINANCIAL | SPROUSE INVESTMENTS LLC | SOUTHWEST RETIREMENT & WEALTH MANAGEMENT | SOLUTIONS ADVISORY SERVICES, LLC | SOLID WEALTH ADVISORS, LLC | SIGNATURE AMERICA FINANCIAL & INSURANCE SERVICES, INC | SCHLOSSER INSURANCE SERVICES LLC | SAGE RETIREMENT SERVICES, LLC | ROYAL FUND MANAGEMENT, LLC | ROYAL FUND MANAGEMENT | RIDGEBROOKE INVESTMENT PLANNING | RETIREMENT INCOME SPECIALISTS | PRIME FINANCIAL ADVISORS | PLANNING ASSOCIATES OF THE SOUTHERN TIER | PELTZ FINANCIAL SERVICES | PATRICK LYNCH FINANCIAL | NORTHSHORE PLANNING GROUP | NORTHPOINT FINANCIAL, LLC | NORRIS FINANCIAL SOLUTIONS | NEXUS FINANCIAL GROUP | NEW LIFE FINANCIAL SOLUTIONS, LLC | NEW LIFE FINANCIAL PLANNING, LLC | MCRAE INVESTMENT ADVISORY | LONG FINANCIAL | LINK RETIREMENT & FINANCIAL SERVICES | LINK FINANCIAL LLC | LIFEPLAN PARTNERS, LLC | LIFE & LEGACY ADVISORS, LLC | LEGACY RETIREMENT SERVICES, INC. | JUDY CARLSON FINANCIAL GROUP | JO-ANN HOLST ADVISERS, INC | JO-ANN HOLST ADVISERS | JH ADVISERS | JD UNDERWOOD FINANCIAL | J.D. UNDERWOOD WEALTH MANAGEMENT, INC. | IOWA WEALTH ADVISORS | INTEGRITY WEALTH MANAGEMENT SOLUTIONS | INTEGRITY INVESTMENT AND RISK MANAGEMENT | HOWELL WEALTH CONSULTANTS LLC | HAWKS FINANCIAL, LLC | HARBOUR FINANCIAL GROUP, INC. | GOVERNMENT PERSONNEL ADVISORY GROUP, LLC | GATEKEEPER INVESTMENT ADVISERS | FREDRICK ADVISORS | FREDERICK FINANCIAL GROUP | FRACTAL PROFILE WEALTH MANAGEMENT | FINGERFINANCIAL | FINANCIAL VISION & INVESTMENT SERVICES, INC. | FINANCIAL STRATEGIES, INC. | FINANCIAL ADVISORS OF THE ROCKIES, INC. | FAMILY FINANCIAL RETIREMENT SYSTEMS LLC | EDWARDS INVESTMENTS LLC | DARLING WEATLH MANAGEMENT, LLC | CORNERSTONE FINANCIAL RESOURCES, LLC | COLORADO ELITE RETIREMENT PLANNING, LL DBA SOLID WEALTH ADVISORS, LLC | CLEARPOINT FINANCIAL GROUP | CAMINO ADVISORY | BUDNICK WEALTH MANAGEMENT | BRIZENDINE ADVISOR SERVICES, LLC | BRIDGE WEALTH STRATEGIES | BLACKSTON FINANCIAL ADVISORY GROUP | BENTLEY FINANCIAL | AR WEALTH MANAGEMENT | AMERICAN ELITE RETIREMENT LLC | AMERICA DIRECT, LLC | ALTMEYER FINANCIAL INVESTMENTS, LLC | ADVANCED FINANCIAL STRATEGIES | ADAGE FINANICAL CONSULTANTS, INC.
CRD#: 144434 / SEC#: 801-77918
RIA
Registered Investment Advisory firm - (4/10/2013 Approved)Florida
Registered Investment Advisory firm - (8/26/2013 Terminated)Kentucky
Registered Investment Advisory firm - (8/27/2013 Terminated)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1515 Buenos Aires Blvd, Lady Lake, FL 32159
Mailing Address
Phone number
(352) 750-1637
Established
Firm type
Fiscal year end
# of Employees
93
SEC notice filing (44 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 10,143 |
| AUM (Assets Under Management) | $ 1,307,115,289 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
