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Daniel Joseph Oconnell

PRINCIPAL SECURITIES
ADDISON, TX
·CRD# 4325317·25 years experience

Professional Summary

Daniel Joseph Oconnell, who also goes by Daniel Joseph O'connell, Daniel Joseph Oconnell Sr., is a registered financial advisor currently at PRINCIPAL SECURITIES, INC. located in Addison, Texas. Daniel is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2001. Daniel has worked at 11 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Daniel Joseph O'connell, Daniel Joseph Oconnell Sr.

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

25 years in the financial services industry

Current & Past Employments

PRINCIPAL SECURITIES, INC.·CRD# 1137
RIA
BD
5080 Spectrum Dr Ste 1200e, Addison, TX 75001
February 29, 2016 - Present
PRINCIPAL SECURITIES, INC.·CRD# 1137
RIA
BD
5080 Spectrum Dr Ste 1200e, Addison, TX 75001
January 15, 2016 - Present
MSI FINANCIAL SERVICES, INC.·CRD# 14251
RIA
Dallas, TX
January 2, 2015 - December 31, 2015
MSI FINANCIAL SERVICES, INC.·CRD# 14251
BD
Dallas, TX
January 2, 2015 - December 31, 2015
NEW ENGLAND SECURITIES·CRD# 615
RIA
Dallas, TX
December 15, 2009 - January 2, 2015
NEW ENGLAND SECURITIES·CRD# 615
BD
Dallas, TX
December 9, 2009 - January 2, 2015
ON INVESTMENT MANAGEMENT CO·CRD# 105662
RIA
Dallas, TX
May 27, 2008 - December 31, 2009
THE O.N. EQUITY SALES COMPANY·CRD# 2936
BD
Dallas, TX
May 23, 2008 - December 31, 2009
TD AMERITRADE, INC.·CRD# 7870
RIA
Fort Worth, TX
June 20, 2006 - July 12, 2006
TD AMERITRADE INVESTMENT MANAGEMENT, LLC·CRD# 111514
RIA
Ft Worth, TX
June 20, 2006 - July 12, 2006
TD AMERITRADE, INC.·CRD# 7870
BD
Fort Worth, TX
June 8, 2006 - July 12, 2006
TD AMERITRADE CLEARING, INC.·CRD# 5633
BD
Omaha, NE
April 20, 2004 - June 15, 2004
E*TRADE SECURITIES LLC·CRD# 29106
BD
Jersey City, NJ
March 11, 2002 - October 29, 2002
E*TRADE ADVISORY SERVICES, INC.·CRD# 111178
RIA
Lewisville , TX
February 26, 2001 - October 31, 2002
MUTUALS.COM, INC.·CRD# 36525
BD
Dallas, TX
January 8, 2001 - December 7, 2001

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Current Firm

PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.

BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

Contact Information

Main Address

711 High Street, Des Moines, IA 50392

Mailing Address

Principal Financial Group 711 High Street, Des Moines, IA 50392-2080

Phone Number

(888) 774-6267

Established

Iowa since 05/01/1968

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Large

# of Employees

1,464

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

FINRA licenses (52 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

PRINCIPAL DIRECT ADVISORY ACCOUNT FIRM BROCHURE (3/30/2026)

Direct owners and executive officers

NamePositionCRD#
PRINCIPAL FINANCIAL SERVICES, INC.OWNER—
AGRAWAL, VIVEKDIRECTOR8050381
CLAIRE, CHAD THOMASCHIEF INFORMATION OFFICER7219218
DROGAN, THOMAS JOHNCHIEF COMPLIANCE OFFICER2760482
FRIEDRICH, AMY CHRISTINEDIRECTOR7097797
LAWLER, CODY ANTHONYHEAD OF SUPERVISION, HEAD OF OPERATIONS5162072
MCCULLUM, KENNETH ALLENDIRECTOR4695257
MURRAY, MICHAEL FRANCISPRESIDENT/CHIEF EXECUTIVE OFFICER/CHAIR2074275
RANTS, DOUGLAS JOHNCHIEF INFORMATION SECURITY OFFICER7148529
ROBERTS, DAWN MARIECHIEF FINANCIAL OFFICER7929617
SCHELHAAS, NATHAN PAULDIRECTOR7275495
SPADAFORA, CRAIG ALANSENIOR VICE PRESIDENT / HEAD OF ADVISORY AND PLATFORM3184320
VANWINKLE, DANIEL SIMONPSI AML OFFICER4715191

Regulatory Assets Under Management

Total Number of Accounts

68,981

AUM (Assets Under Management)

$17,024,265,096

Disclosures

Regulatory Event

9

Arbitration

3

Bond

3

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
07/28/2026Cover PageReport
09/26/2025Cover PageReport
10/28/2024Cover PageReport
11/28/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

**Fixed Insurance; Annuities, LTC, Life, Dental, Health, DI, Group, Employee Benefits 01/26/16. **Speaker; Not Investment Related; 6231 Joyce Way, Dallas, TX 75225; Speaker; Speak at industry events on leadership and team building, being an entrepreneur, and personal stories. No financial advice.; Start Date: 01/01/2018; 1 hrs per month; 1 during trading hours. **Texas CASA; Not Investment Related; Austin, TX; Board Member; Start Date: 12/01/2018; 1 hrs per month; 1 during trading hours. **Next Level Insurance Agency LLC; Not Investment Related; Addison, TX; Owner; 100% ownership in OBA/DBA; Start Date: 04/01/2016; 160 hrs per month; 160 during trading hours. **SCOUT TROOP 70 POSITION: Assistant Scout Master NATURE: Assistant Scout Master (Volunteer) INVESTMENT RELATED: No NUMBER OF HOURS: 6 SECURITIES TRADING HOURS: 0 START DATE: 08/25/2025 ADDRESS: 3505 Amherst Ave, Dallas TX 75225, United States DESCRIPTION: I will be an adult leader in the troop, merit badge counselor, helping young people on their scouting adventure. **MDRT FOUNDATION POSITION: Trustee NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 09/01/2025 ADDRESS: 5080 SPECTRUM DR, SUITE 1200E, Addison TX 75001, United States DESCRIPTION: This is the MDRT Foundation, I will be overseeing committees for the next 3 years. We raise money from membership for which members can apply for grants.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.

BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
California
(2/10/2022)
RR
North Carolina
(1/9/2017)
RR
Texas
(1/15/2016)
IAR
Texas
(2/29/2016)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Feb 2001About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Feb 2001About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Mar 2002About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Jan 2001About the Series 6 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Daniel Joseph Oconnell's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Daniel Joseph Oconnell's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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